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CRM Hack: Smart Recommendation Models for You to Use

Take some examples from Optimove experts for data points you can use to power your product recommendation model

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Product recommendation engines have been around for a while but there are some key learnings to leverage.

Firstly, products recommendations are a great way to improve the overall UX whilst simultaneously generating more revenue for your org.

Secondly, customers’ past purchases, web activity, and actions can all be used as predictors of driving new purchases.

But, in order to power smart recommendations, you need access to data.

If you would like to learn more, watch the 2:28 minute mini-workshop or read the transcript below:

Download this free guide on How to Build Your Customer Model>>

Examples of Data to Power Your Model

Here are some data points you can use to predict where/when customers are most likely to purchase and to serve more relevant recommendations:

  • Customer location
  • Demographics
  • Behavioral data (clicks, page views, etc.)
  • Affinity-based data (interests/preferences displayed by users on site)
  • Online/offline purchase data

Use Cases

Once you have your data, there are several recommendation strategies you can use:

  • Bought together – complementary products that are typically purchased together
  • Web activity – your customer’s browsing data can help you recommend the right products. For example, the highest product views or added to cart
  • Recently viewed/ Most popular products / New releases
  • Ratings – these recommendations can be used as part of a hybrid recommendation strategy

These are a few among many recommendation models and strategies your brand can use.

Interested in hearing more? Reach out to us:

Strategic Services Team: [email protected]

Sales Team: [email protected]

Don’t miss out on our previous CRM hacks from Optimove experts:

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Anjli Gohil

Anjili Gohil is a senior consultant on the Strategic services team and very passionate about data. She works with CRM executives in multiple industries helping them optimize their CRM strategy through data-driven insights, statistical models, marketing frameworks and industry best practices. Anjili holds a BSc in Mathematics.

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