Marketing 101

Explore the personalized marketing, customer modeling, best retention, and gamification practices that power Positionless Marketing

Deferred Deep LinkingDeferred deep linking allows brands to engage potential customers using mobile promotions that take non-users to a specific content page inside an app.
Customer IntelligenceMarketers who leverage customer intelligence are better able to generate long-term loyalty among their customers.
Customer SegmentationAccurate customer segmentation allows marketers to engage with each customer in the most effective way.
eCommerce MarketingeCommerce marketing means using services and tactics to drive traffic to online commerce stores, convert that traffic into customers, and retaining those customers post-purchase.
Agile MarketingAgile marketing is an approach to the marketing process that emphasizes flexibility, collaboration, visibility, productivity, and delivering high value frequently.
How to Create Customer LoyaltyCreating customer loyalty with high retention requires you to define brand value, engage in loyalty programs and pursue lost customers.
Agentic AI in MarketingAgentic AI refers to artificial intelligence systems that can make autonomous decisions and take actions to achieve specific goals.
AI Optimization Bot in MarketingAI Optimization Bots are used to simplify the marketing process and deliver a personalized experience for each customer.
App Store Optimization (ASO)App store optimization allows you to ensure your app is visible to customers in the app store.
Artificial Intelligence and Marketing AutomationArtificial intelligence and marketing automation are two advanced tools that allow marketers to automate and optimize tasks across the marketing spectrum.