Optimove Connect 2026: Join us in London on March 11–12 to master Positionless Marketing

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Marketing 101

Explore the personalized marketing, customer modeling, best retention, and gamification practices that power Positionless Marketing

Deferred Deep LinkingDeferred deep linking allows brands to engage potential customers using mobile promotions that take non-users to a specific content page inside an app.
CRM Database A CRM database is a platform designed to fuel a brand’s Customer Relationship Management strategy, from organizing customer data to driving personalized marketing and enhancing customer experiences.
Site SearchSite search is the function that allows users to efficiently search within a website and find relevant content or products. Learn more.
Personalized Retargeting Personalized retargeting allows you to re-engage with your customers and deliver personalized ads after they leave the site.
Omnichannel MarketingOmnichannel Marketing is the method of promoting products or services across multiple marketing channels, including apps, website, email etc.
SMS MarketingSMS marketing is the practice of sending SMS or text messages with a marketing message in order to build a relationship with the customers.
Multi-Touch AttributionMulti-touch attribution is the marketing method of measuring & determining the value of each touchpoint on its path to conversion.
Realtime Customer MarketingRealtime customer marketing is the delivery of highly personalized customer marketing messages to individual customers, at the moment of greatest relevance.
Customer Data Platform (CDP)A CDP is software that combines and manages customer data from multiple sources, to maintain a single customer view used for various marketing objectives.
How to Calculate Customer Lifetime Value (CLV)Customer lifetime value is the total amount a customer will spend from acquisition through the end of the relationship with a business. The advantages of utilizing Customer Lifetime Value include better customer relationships, more effective marketing and more accurate metrics.