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B2C Marketing (Definition)

Business to Customer or Consumer is the term used to describe companies marketing directly to customers.

What is B2C Marketing?

B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers. In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among the target audience, as opposed to simply demonstrating value.

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updated October 2022