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B2C Marketing (Definition)

Business to Customer or Consumer is the term used to describe companies marketing directly to customers.

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What is B2C Marketing?

B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers. In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among the target audience, as opposed to simply demonstrating value.

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The Leading B2C Marketing Automation Software

Optimove is the world’s leading B2C Relationship Marketing Hub, combining the most advanced customer engagement technologies with an automated customer marketing orchestration platform. In a nutshell, Optimove helps B2C marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer retention, loyalty and lifetime value.

Frequently Asked Questions

What is an example of a content recommendation engine?

One of the most popular examples of a content recommendation engine is Netflix.  
Netflix uses multiple filtering methods and machine learning algorithms to make recommendations to users. These recommendations suggest TV shows or movies based on users watch history or engagement with specific genres. This streaming service aims to provide personalized content that enhances customer experience and differentiates them from competitors. 

The three types of recommendation engines are collaborative filtering, content-based filtering, and hybrid filtering.  
*Collaborative filtering: Makes individual recommendations based on similar users’ preferences and behavioral data. 
*Content-based filtering: Matches features of specific items to certain user preferences. 
*Hybrid filtering: Combines collaborative and content-based filtering for improved recommendations. 

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