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B2C Marketing (Definition)

Business to Customer or Consumer is the term used to describe companies marketing directly to customers.

What is B2C Marketing?

B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers. In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among the target audience, as opposed to simply demonstrating value.

The Leading B2C Marketing Automation Software

Optimove is the world’s leading B2C Relationship Marketing Hub, combining the most advanced customer engagement technologies with an automated customer marketing orchestration platform. In a nutshell, Optimove helps B2C marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer retention, loyalty and lifetime value.

Contact us today to request a Web demo and learn how you can use Optimove to convert more customers, increase the spend of existing customers and reduce customer churn.

Last Updated September 2019

Learn more about Optimove

Let us show you how our Relationship Marketing Hub can help improve your bottom line.

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