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Optimove Releases Self-Optimizing Journeys
“Self-Optimizing Journeys can determine which communications to prioritize or which sequence of communications result in the best customer journeys, identify each campaigns for which customers are eligible, and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.”
business2community
The CRM Manager’s Evolution Curve

“CRM managers, like all professionals, are constantly searching for the next step in their career development. As they gain experience, they adopt more sophisticated tools and practices. But what does that evolution look like? And what defines each step in the process? In this white paper, we shed some light on these questions, based on our years of experience working with thousands of CRM managers.”

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