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Clark and the Hawkeyes attracted 540% more bets than other NCAA tournament games
Betting interest on women’s college basketball over the past two years, with Clark playing at Iowa, also increased significantly. Optimove, a market firm specializing in iGaming, released an analysis that found a “substantial boost” in betting on women’s basketball in March, especially games involving Clark and the Hawkeyes, which attracted 540% more bets than other NCAA tournament games.
Betting spiked 540% during Caitlin Clark’s March Madness games
Caitlin Clark mania swept the U.S. during March Madness and Optimove has the betting numbers to back it up, Analysis of betting activity by Optimove’s analytical and research arm, Optimove Insights, found that wagering increased 540% on average on games featuring the Iowa Hawkeyes standout.
Optimove Insights Unveils its 2024 Insights Report on Marketing Fatigue: Consumer Perspectives
Optimove Insights, the analytical and research arm of Optimove, has released its latest report titled “The 2024 Optimove Insights Report on Marketing Fatigue: Consumer Perspectives.” The report delves into consumer attitudes toward marketing fatigue, providing essential insights for brands navigating the ever-evolving marketing landscape. Optimove is the first Customer-Led Marketing Platform.
DataDots and Optimove announce strategic partnership to accelerate data integration for marketing success
DataDots, a leading provider of data support and engineering solutions, and Optimove, the first Customer-Led Marketing Platform, announced a strategic partnership to streamline data integration processes for marketers. The partnership will enable marketers to accelerate and leverage Optimove’s capabilities for personalized customer engagement and real-time marketing strategies.    
Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer”
In the evolving landscape of digital marketing, Optimove, the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect. The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.
The rise of the position-less marketer
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.
Optimove Joins the MACH Alliance, Opening a New Category for the Non-Profit
Optimove, the first Customer-Led Marketing Platform, announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, as an ISV member. Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers’ needs. Optimove is a recognized leader in retention marketing. Its solutions are proven to increase customer lifetime value, and it is ranked #1 by Gartner for Journey Orchestration among Multichannel Marketing Hubs.

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