“Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding.”
In the Media
Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.
“Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.”
“Scaling up is always a pain point for a growing business. As customers, we love our neighborhood grocer, because he knows exactly what we like and what to recommend. But he has only hundreds of customers. Growing businesses can maintain engagement by using AI and machine learning to personalize their customer experience at scale. This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove
“In-store-only discounts may be the obvious answer, but not necessarily the right one. Brick-and-mortar stores should offer valuable content to customers to attract them. Try a campaign offering a workshop, makeover, meeting with a stylist or author. Get creative with rewards offered to in-store selfies/stories with special hashtags, or even scavenger hunts. Offer valuable content. Results will follow” – Pini Yakuel, CEO, Optimove
Combining Optimove’s data calculations and transformations with Snowflake’s scalable cloud-based infrastructure will provide Optimove users with faster, direct access to their single-customer views and predictive analytics.
Optimove’s CEO and Founder included in Martech Series’ Inspiring Martech Leaders list.
Optimove announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data.
Delayed your Black Friday/Cyber Monday email campaign? Don’t fret. Research by Optimove shows that campaigns sent on Black Friday increased revenue by 11% on average, and reactivation rates doubled on the week of Black Friday and Cyber Monday.
Optimove evaluated for its current offering, strategy and market presence in the CCCM for independent platforms report.
Optimove recognized as Strong Performer in the Cross-Channel Campaign Management Forrester Wave.
Optimove, an Israeli hyper-targeted marketing company, is one such engine working with Indian and international streaming companies to provide personalised communication to their users.