Yesterday’s Killer App, Email, Can be a Killer in Marketing
Back in the 1990s, the Neanderthal Days of the internet, email was the killer app. Welcome to 2023. An Optimove February 2023 survey of 450 consumers revealed that email could catch a consumer’s attention when they shop online 33% of the time. It just edged out social media at 31%, followed by text at 13% and online ads at 12%.