Search the website

In the Media

Optimove Named Contender In Email Marketing Services
Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The report cites Optimove’s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.
Captain Up and Gamanza secure partnerships with Optimove
The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. As part of the deals, Optimove will bring its AI-orchestrated gamification capabilities to iGaming and sports betting operators that leverage its services. It aims to increase retention rates and deeper player engagement for Captain Up and Gamanza.
Caitlin Clark’s impact on WNBA betting
Optimove, a marketing technology firm, analyzed more than 15 million bets placed on 43 WNBA games in the month of May, including nine in which Clark and the Indiana Fever played. The firm found that Fever games generated an average 380% increase in the number of bets compared to a baseline game (a May 17 game between the Washington Mystics and Connecticut Sun).
Optimove welcomed as associate member of European Lotteries
CRM marketing solution provider Optimove has become an official member of the European Lotteries Association (EL). An umbrella organisation of lottery operators in Europe, EL maintains a network of industry-leading partners and nurtures opportunities for collaboration and knowledge sharing. Thanks to its admittance into the EL, Optimove will strengthen its efforts to support the implementation of the highest standards of integrity in lottery marketing and customer engagement – with responsible gaming being at the forefront.
Optimove Opens its Second Latin American Office in Brazil
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, announced today the opening of its office in Brazil. Felipe Costa Nadalini, a senior sales executive with deep experience in the Brazilian market has been hired as the initial lead of the Optimove Brazilian office. Based in Brazil, Felipe joins the growing Optimove team serving Brazil which includes, among others, a Customer Success Management team.
Clark and the Hawkeyes attracted 540% more bets than other NCAA tournament games
Betting interest on women’s college basketball over the past two years, with Clark playing at Iowa, also increased significantly. Optimove, a market firm specializing in iGaming, released an analysis that found a “substantial boost” in betting on women’s basketball in March, especially games involving Clark and the Hawkeyes, which attracted 540% more bets than other NCAA tournament games.

Press Inquiries

[email protected]