Optimove has been selected by 888AFRICA to assist the operator with player engagement and retention in African markets. Through the partnership, 888AFRICA – a joint venture partly owned by 888 Holdings – will utilise Optimove’s CRM marketing solution, which has several features including in-depth customer insights, smart orchestration, enhanced marketing attribution and personalisation at scale.
In the Media
Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them.
On August 16, 2023, Gartner announced that it had placed “Generative AI on the Peak of Inflated Expectations on the 2023 Hype Cycle for Emerging Technologies.” Gartner notes that the Hype Cycle for Emerging Technologies is unique among Gartner Hype Cycles because it distills key insights from more than 2,000 technologies and applied frameworks that Gartner profiles each year into a succinct set of “must-know” emerging technologies. These technologies have potential to deliver transformational benefits over the next two to 10 years.
Optimove, a CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, a sports platform.
An overwhelming majority of US players are growing weary of constant gaming and sports betting marketing and advertising, according to new research. A study from Optimove has revealed that 86% of players turn off gaming websites because of “an onslaught of excessive or irrelevant emails, texts, and push notifications”.
In a world characterized by constant connectivity and digital engagement, the average person taps, swipes, and clicks 2,617 times each day, according to Dscout Research. This statistic underscores a profound reality—consumers’ dependence on their mobile devices has transcended the realm of convenience and utility, evolving into a profound emotional attachment. Consumers have a deep-rooted loyalty to their smartphones.
Partnership will enhance joint clients’ digital marketing transformation by gaining a competitive advantage through Optimove’s Customer-Led Marketing platform
Imagine sending Christmas-themed messages to those who celebrate Hanukkah or Kwanzaa. Likewise, a generic “holiday” message can be perceived as impersonal by today’s consumers, who anticipate a more personalized recognition of their unique celebrations. It is campaign-led marketing misfiring.