“Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding.”
In the Media
Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.
“Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.”
With Streams, marketers can now discover the most effective combination of campaigns, as well as whether a series of realtime campaigns or pre-scheduled campaigns perform better for a given goal.
Marketers can now understand the drivers of complex customer journeys and make more effective marketing investments that boost specific KPIs.
“Try generating an all-encompassing customer experience that includes all points of sale and communication channels.” – Pini Yakuel, Optimove
We present to you CIOReview’s “20 Most Promising CRM Solution Providers 2019.”
How digitally-native brands can get new customers — and keep them — profitably.
Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.
Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.
“While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future.” – Pini Yakuel, CEO, Optimove
“Treat interns like grown-up professionals. Let them participate in real projects and contribute their share… Give them a good working experience and they’ll be back as employees.” – Pini Yakuel, Optimove