Optimove, an igaming CRM marketing solution, has launched a new benchmark tool ahead of the World Cup called ‘World Cup Pulse’ to help operators compare data during the event.
In the Media
Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand clients’ digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.
The customer could not wait any longer. The marketing communications and actions were delayed until well after the opportunity had passed. As a marketer, you missed the window of opportunity when the customer needed one more thing, or one more answer, to make the purchase. But you did not show up in time. The customer left. The cause? A methodical assembly-line marketing method.
Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented by the 2022 World Cup, according to Optimove Founder & CEO Pini Yakuel.
The integration provides joint customers with direct access to live Optimove data within their Snowflake accounts, further eliminating data silos and enhancing sharing of governed data across business ecosystems
Responsible gambling affects lives everywhere, but operators can’t mitigate the problem without the right tech in place, says Motti Colman, Senior Director of Sales at Optimove. How do predictive models work?
Bet365 has recruited retention marketing specialist Optimove to optimise the operator’s CRM marketing activities. Optimove’s AI-powered CRM software will enable bet365 to transform its CRM marketing efforts by allowing the company to scale and manage hundreds of player segments.
Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey.
Optimove has heaped praise on a “groundbreaking” alliance that has seen bet365 detail “a change in direction” after the operator noted that “I don’t think we could have found a better partner”.