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In the Media

Explore articles, interviews, and features from leading publications that highlight our work, products, and impact

Optimove: Responsive Marketing for Back-to-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands

Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.

Optimove launches a suite of AI features that enables the execution of marketing tasks on three fronts

Optimove announced the launch of Optimove AI, the market’s first suite of AI marketing capabilities operating on three fronts: within the platform itself via Native AI; in external tools such as Claude and ChatGPT through Optimove MCP (Model Context Protocol); and in custom applications integrated with the company’s technology, known as Optimove Custom Apps.

LatAm acquisition outperforms US and Europe during World Cup 2026 Group Stage betting

An Optimove study found that Latin America led World Cup 2026 Group Stage growth, outperforming the US and Europe in both player acquisition and first-time depositors.
Blue and white "IN GAME" logo with a stylized 'h' like 'I' and light blue 'G'.

Here’s How Betting Operators Can Convert World Cup Bettors

An Optimove study found that a second deposit is the clearest early signal of long-term bettor value. Operators can use this insight to personalize messaging, timing, and cross-sell opportunities during the World Cup.

Optimove Debuts the Optimove AI Marketing Suite

Optimove has launched Optimove AI, a marketing AI suite that operates in three places: inside the platform with Native AI, outside the platform via the Optimove MCP (Model Context Protocol), and on top of the platform via Optimove Custom Apps. Those three pillars will enable any marketer to start their work wherever they already are and ensure they stay in control while moving at the speed of the customer with personalized, relevant, timely interactions.

Optimove Launches Optimove AI, the Only Marketing AI Suite That Brings AI Everywhere the Marketer Works

Optimove, the creator of Positionless Marketing, launched Optimove AI, the only marketing AI suite that works in three places: inside the platform with Native AI, outside the platform through the Optimove MCP (Model Context Protocol), and on top of the platform through Optimove Custom Apps.

Optimove Launches Optimove AI, the Only Marketing AI Suite That Brings AI Everywhere the Marketer Works

Optimove AI works in every place a Positionless Marketer does their work. Inside the platform. Outside it on tools such as Claude. And on top of it through custom apps. Marketers can start anywhere

U.S. Bettors Ready For 2026 FIFA World Cup, 73% Plans A Bet

The 2026 FIFA World Cup is set to give US sportsbooks one of their biggest soccer betting tests yet. A new Optimove Insights report shows strong intent from American bettors before the tournament begins in North America.

Study Finds 3/4 of U.S. Bettors Intend to Wager on World Cup

A new study from Optimove Insights finds that the bulk of U.S. bettors are highly intent on getting involved with betting on the 2026 FIFA World Cup.

49% of shoppers now use AI for gift ideas - what it means for Mother's Day

Optimove published its 2026 Mother's Day Shopping Report, a study based on a survey of 648 U.S. consumers conducted in April 2026. The findings reveal a shift in how shoppers approach seasonal gift-buying, with nearly half turning to AI tools like ChatGPT, Claude, and Gemini for gift ideas, and more.