In the Media

Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer. This innovative solution automates complex reward calculations and leverages customer data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

Optimove, a CRM marketing solution for iGaming and sports betting, has announced the appointment of Adi Dagan as the company’s Senior Director of Partnerships. Dagan Co-Founded Beehive, which was acquired by Playtech, and Everybuddy Games, where he secured $25m in venture capital.

New research from Optimove suggests that people who bet on the NFL are planning to do so more in 2024 than they did in 2023, despite two-thirds admitting they bet more than they are comfortable with.

Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The report cites Optimove’s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.

Optimove Insights, the analytical and research arm of Optimove, has released its Report on Consumer Shopping Intentions for Holiday 2024, offering insights for marketers looking to optimize their holiday strategies.

The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. As part of the deals, Optimove will bring its AI-orchestrated gamification capabilities to iGaming and sports betting operators that leverage its services. It aims to increase retention rates and deeper player engagement for Captain Up and Gamanza.

Optimove, a marketing technology firm, analyzed more than 15 million bets placed on 43 WNBA games in the month of May, including nine in which Clark and the Indiana Fever played. The firm found that Fever games generated an average 380% increase in the number of bets compared to a baseline game (a May 17 game between the Washington Mystics and Connecticut Sun).

Optimove, the first Customer-Led Marketing Platform, has relocated to new, larger offices in Manhattan to accommodate its rapid growth. This expansion has been driven by recent strategic moves in the U.S. and significant product announcements to better serve its growing client base of leading global consumer brands.

CRM marketing solution provider Optimove has become an official member of the European Lotteries Association (EL). An umbrella organisation of lottery operators in Europe, EL maintains a network of industry-leading partners and nurtures opportunities for collaboration and knowledge sharing. Thanks to its admittance into the EL, Optimove will strengthen its efforts to support the implementation of the highest standards of integrity in lottery marketing and customer engagement – with responsible gaming being at the forefront.

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In the Media

Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer

Optimove appoints Adi Dagan as Senior Director of Partnerships

Optimove research suggests NFL bettors gambling beyond comfort level

Optimove Named Contender In Email Marketing Services

Optimove Unveils its 2024 Holiday Shopping Report: Shows 67% of Consumers will Have ‘Marketing Fatigue’ by November

Captain Up and Gamanza secure partnerships with Optimove

Caitlin Clark’s impact on WNBA betting

Optimove Relocates to New, Larger Manhattan Offices Amidst Rapid Growth

Optimove welcomed as associate member of European Lotteries

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