Travel & Hospitality Marketing Platform

Personalize every step of their journey

Stay relevant from the first search to after the return flight home, with effortless personalization that boosts bookings and loyalty

Loyalty that lasts beyond the booking 

From planning to post-trip, connect with timely offers, helpful content, and rebooking prompts that turn one-time guests into loyal travelers

  • Turn traveler insights into more personal trips 

    Understand every traveler 

    • Combine every action into a single profile 

      Unify booking history, loyalty status, preferences, real-time behavior—even flight details—in a single AI-powered view for instant action. 

    • Find what moves travelers to book or bounce 

      Turn real-time events into perfectly timed messages that keep travelers moving forward with confidence.

    • Turn real-time signals into immediate action 

      Use AI to detect search activity, cancellations, or drop-offs and trigger personalized journeys without delays or manual lift. 

  • Orchestrate personalized journeys that convert 

    Deliver smarter journeys before, during, and after the trip 

    • Simplify journey management 

      Coordinate pre-, in-, and post-trip journeys from one platform without relying on multiple tools or waiting on other teams. 

    • Deliver the right message at the right time 

      Increase engagement and bookings by triggering personalized experiences, powered by real-time behavior and traveler preferences. 

    • Personalize at scale 

      Create consistent, high-performing journeys that adapt to each traveler’s behaviors, loyalty status, and interests. 

  • One hub for all your channels 

    Engage travelers everywhere 

    • Engage travelers across every channel 

      Reach travelers via email, SMS, app, web, on-property, and more without switching platforms or fragmenting data.

    • Stay consistent everywhere 

      Deliver a cohesive brand experience with coordinated messaging across every touchpoint.

    • Launch faster, adapt on the fly 

      Build once, deploy everywhere, and update live—no tech support needed, all from a single UI built for Positionless Marketers. 

  • From campaign fatigue to campaign impact 

    Scale what works 

    • Anticipate needs before travelers take off 

      Stay one step ahead by predicting booking windows, upsell opportunities, and churn risks based on real-time behavior, loyalty status, and trip history.

    • Generate timely, tailored messages 

      Use OptiGenie generative AI to craft personalized content, upgrades, and reminders designed for each traveler’s stage and interests. 

    • Let your journeys improve themselves 

      Watch OptiGenie Self-Optimizing AI agents test and adjust every guest interaction to maximize revenue and retention. 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore
  • Engage

  • Personalize

  • Gamify

  • OptiGenie AI

Learn more, be more with Optimove

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Frequently Asked Questions

How does Optimove help travel brands personalize across the full guest journey?

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Optimove ingests and processes real-time data, combines it with traveler information, and applies predictive models to detect key moments like booking windows, trip completion, or post-stay feedback opportunities. This ensures travelers receive upgrades, local tips, or loyalty incentives exactly when they’re most likely to act. 

What are the features of Optimove’s Travel Marketing Solution? 

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Optimove ingests real-time event data, such as flight delays or reservation changes, and triggers automated campaigns to rebook, provide support, or offer compensation. Optimove’s Self-Optimizing Journeys Agent continuously evaluates all live campaigns and ensures the most important messages are prioritized while others are held. This keeps guests informed and cared for, even during disruptions.

How does Optimove’s Travel Marketing Solution help strengthen loyalty and repeat visits? 

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With predictive segmentation and AI decisioning, Optimove identifies high-value guests and delivers personalized loyalty offers. Gamification through Optimove Gamify adds engagement layers like challenges and instant rewards, enhancing retention.

How does Optimove prove the impact of hospitality campaigns?

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In Optimove, every campaign is treated as a statistical experiment leveraging control groups that allow for accurate measurement of the incremental impact of each message, journey, and strategy. This reporting connects campaigns to metrics like booking lift, repeat stays, and revenue per guest. The native uplift measurement shows which initiatives—like upgrade offers—truly drive incremental revenue.

How does Optimove orchestrate multichannel engagement for travel brands?

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Optimove’s platform unifies native or third-party email, SMS, push, and web channels, to ensure consistent communications. Campaigns adapt to the best channel for each traveler, powered by shared data and AI decisioning.

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