
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Stay relevant from the first search to after the return flight home, with effortless personalization that boosts bookings and loyalty
From planning to post-trip, connect with timely offers, helpful content, and rebooking prompts that turn one-time guests into loyal travelers
Understand every traveler
Unify booking history, loyalty status, preferences, real-time behavior—even flight details—in a single AI-powered view for instant action.
Turn real-time events into perfectly timed messages that keep travelers moving forward with confidence.
Use AI to detect search activity, cancellations, or drop-offs and trigger personalized journeys without delays or manual lift.
Deliver smarter journeys before, during, and after the trip
Coordinate pre-, in-, and post-trip journeys from one platform without relying on multiple tools or waiting on other teams.
Increase engagement and bookings by triggering personalized experiences, powered by real-time behavior and traveler preferences.
Create consistent, high-performing journeys that adapt to each traveler’s behaviors, loyalty status, and interests.
Engage travelers everywhere
Reach travelers via email, SMS, app, web, on-property, and more without switching platforms or fragmenting data.
Deliver a cohesive brand experience with coordinated messaging across every touchpoint.
Build once, deploy everywhere, and update live—no tech support needed, all from a single UI built for Positionless Marketers.
Scale what works
Stay one step ahead by predicting booking windows, upsell opportunities, and churn risks based on real-time behavior, loyalty status, and trip history.
Use OptiGenie generative AI to craft personalized content, upgrades, and reminders designed for each traveler’s stage and interests.
Watch OptiGenie Self-Optimizing AI agents test and adjust every guest interaction to maximize revenue and retention.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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How does Optimove help travel brands personalize across the full guest journey?
Optimove ingests and processes real-time data, combines it with traveler information, and applies predictive models to detect key moments like booking windows, trip completion, or post-stay feedback opportunities. This ensures travelers receive upgrades, local tips, or loyalty incentives exactly when they’re most likely to act.
What are the features of Optimove’s Travel Marketing Solution?
Optimove ingests real-time event data, such as flight delays or reservation changes, and triggers automated campaigns to rebook, provide support, or offer compensation. Optimove’s Self-Optimizing Journeys Agent continuously evaluates all live campaigns and ensures the most important messages are prioritized while others are held. This keeps guests informed and cared for, even during disruptions.
How does Optimove’s Travel Marketing Solution help strengthen loyalty and repeat visits?
With predictive segmentation and AI decisioning, Optimove identifies high-value guests and delivers personalized loyalty offers. Gamification through Optimove Gamify adds engagement layers like challenges and instant rewards, enhancing retention.
How does Optimove prove the impact of hospitality campaigns?
In Optimove, every campaign is treated as a statistical experiment leveraging control groups that allow for accurate measurement of the incremental impact of each message, journey, and strategy. This reporting connects campaigns to metrics like booking lift, repeat stays, and revenue per guest. The native uplift measurement shows which initiatives—like upgrade offers—truly drive incremental revenue.
How does Optimove orchestrate multichannel engagement for travel brands?
Optimove’s platform unifies native or third-party email, SMS, push, and web channels, to ensure consistent communications. Campaigns adapt to the best channel for each traveler, powered by shared data and AI decisioning.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%