SMS Marketing Platform

Turn texts into conversions 

 Drive value with mobile marketing that’s effortless, personalized, and built to convert—without bottlenecks

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See results with smarter SMS 

 Drive value with mobile marketing that’s effortless, personalized, and built to convert—without bottlenecks

  • Personalize every message sent 

    Customer-specific messages that promote action 

    • Personalize the message to every customer 

      Build SMS campaigns that feel personal with embedded content recommendations, promotions, and next-best-actions that boost conversions and retention. 

    • Deliver on-brand messages in minutes 

      Stay on-brand and compliant with AI-assisted copy and pre-built templates that get your campaigns out the door fast—no creative team required.

    • Reach your audience on their terms 

      Ensure every message is expected and effective with built-in opt-out logic, consent tracking, and frequency management that effortlessly keeps you compliant.

  • Build consistent SMS experiences 

    Turn mobile attention into customer action 

    • Orchestrate SMS alongside your full channel ecosystem 

      Coordinate SMS with email, push, and web, so every message reinforces customers’ experience across their journey.

    • Leverage a real-time customer profile 

      Act and react fast by unifying SMS engagement from short links, click metrics, and more under Optimove’s real-time Customer 360 profile.

    • Optimize what works, automatically 

      Let OptiGenie AI fine-tune send-times, cadence, or audience targeting so your SMS campaigns hit harder, every time.

  • Be Positionless across mobile 

    Accelerate your SMS content creation and campaign management 

    • Launch SMS messages independently 

      Access data, creative, and analytics in one intuitive platform built for Positionless Marketers—no techies, no agencies.

    • Kickstart campaign ideas with OptiGenie AI 

      Fast-track SMS campaigns by creating copy and images for MMS with generative AI. 

    • Continually iterate to learn what works best 

      Master your SMS strategy with native A/B/n experimentation, control groups, and incremental impact analysis built for effortless optimization.

  • Drive bottom-line success with SMS 

    Understand and attribute all your mobile campaigns 

    • Leverage no-code number captures to build engagement 

      Use built-in workflows to ensure your SMS subscriber lists are reaching engaged customers and create healthy campaign deliveries.

    • Prove SMS impact at every stage 

      Track SMS-driven growth with multitouch attribution and incrementality to prove SMS impact across every step of the customer journey.

    • AI that works for you 

      Put OptiGenie’s AI agents to work, analyzing response data, refining strategies, and zeroing in on your highest-value audiences automatically.

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore

  • Engage

  • Personalize

  • Gamify 

  • OptiGenie AI

Learn more, be more with Optimove

Check out our resources

Messaging Apps | Multichannel Marketing | SMS
How to Prepare for Future Marketing Trends 
Strategies for executives to keep brands competitive, relevant, and ready to capitalize on emerging channels
Customer segmentation | SMS
Top 4 Benefits of SMS Segmentation: Why Segmentation & SMS Need to Be Hand in Hand 
To harness the full potential of SMS marketing, SMS segmentation is not just an option — it's a necessity
Mobile App | SMS
Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing 
Scheduled SMS campaigns deliver consistency and reach, keeping your brand top of mind. Triggered campaigns add personalization and timeliness, engaging customers on an individual level
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Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%

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