Blog

Deploying “smart” automation is difficult. It requires two challenging tasks: maintaining rich, accurate, and current customer data and making the right decisions when using that data. Here's the case to why CDPs should do both

"Anything that can go wrong will go wrong", they say. And if you are still mapping your journeys manually and enforcing them automatically – they will break and crossfire. Luckily, there's a solution (yeah, it's Optimove)

Optimove’s seamless out-of-the-box integration with the ecommerce giant allows marketers to easily create sophisticated retention tactics – a must for any growth-driven brand

Providing a truly impactful customer experience should be top of mind for all marketers. A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever. That’s what web personalization is all about. Hold tight, we’ll uncover it all here

Imagine this: your customer jumps onto your gaming website anticipating a deep dive into a sea of gaming experiences, tantalizing betting options, and content that’s going to help them get the most out of their time with you. But amidst the vast array of choices, how can they effortlessly find their favorites, and discover new adventures that align perfectly with their tastes?  

Spoiler alert! The more granular your customer segments, the better your campaigns perform. Think of it this way – would you buy the same birthday present for every one of your friends? If you answered no, you understand segmentation, which holds the secret to customer loyalty, retention, and more. Allow us to explain

As financial services brands deal with ever-increasing amounts of data and juggle constantly evolving consumer needs, focusing resources and efforts on email personalization at scale is more challenging than ever before, particularly when we’re talking QA. Turns out we have a small solution that could be a big help, we call it Smart Previews

Learn how Optimove's Data Studio empowers marketers with agile data management to foster deep personalization

Retention marketing is a blueprint for acquisition marketing and key to optimizing customer lifetime value (CLTV)

Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty

Optimove’s 2025 Consumer Summer Shopping Survey reveals shoppers very concerned about tariffs, and worried about inflation

Insights from Google’s Neil Hoyne and Optimove’s Pini Yakuel on Decoded: How to Market Through Uncertainty