Gain unparalleled global reach and engagement
Delight customers on the world’s most popular messaging app
- Converse with your customers around the world
  Engage 2+ billion users worldwide to power your multinational marketing strategy with a channel built for scale.
- Expand customer lists in key markets
  Grow your reach in emerging markets with WhatsApp’s high penetration and trusted presence across Asia Pacific, Europe, and Latin America.
- Chat with customers in their language
  Use OptiGenie AI to dynamically localize content for each region and language—no translators, no delays.
Engage customers with rich, interactive, two-way messaging
Interact with your audience no matter where they are on their buying journey
- Have a conversation with your audience
  Start real-time, two-way conversations that build trust and loyalty, while OptiGenie AI manages segmentation and spend optimization.
- Go beyond just text and emojis
  Spark richer engagement with WhatsApp’s dynamic content suite of images, videos, carousels, and interactive buttons.
- Guide the next-best-action within every journey
  Drive conversions and maximize ROI with quick replies and CTAs across customer journeys.
Launch seamless, native, multichannel campaigns
Reduce your time-to-market and get value faster than ever
- Control every message and journey from one location
  Build, orchestrate, and launch personalized WhatsApp campaigns directly within Optimove—no switching tools, or going to external teams.
- Use messaging apps as part of your marketing toolkit
  Orchestrate WhatsApp next to email, SMS, web, and mobile campaigns in a unified journey builder.
- Get meaningful results from your cross-channel strategy
  Track the true impact of WhatsApp campaigns on any business KPI channels without waiting for analysts with built-in incrementality measurement.
Enhance compliance, build trust
Ensure your customers’ trust while adhering to local regulations
- Give every person the agency to choose
  Respect customer preferences WhatsApp's opt-in model, ensuring every message is permission-based and value-driven.
- Work within every app’s guardrail
  Remain compliant with Meta’s policies while delivering high-impact experiences directly from within the Optimove platform.
- Stay up to date throughout the approval process
  Get status updates from Meta for pending campaigns and templates without leaving the Optimove platform.