Boost user engagement and IAPs with AI-powered personalization across channels and journeys
Launch personalized experiences, improve retention, and grow in-app revenue without waiting on development or analytics teams
Tap into the power of unified user profiles
Give CRM and LiveOps teams unified historical, real-time, and predictive data to accelerate campaign ideation to execution cycles.
Identify future VIPs and activate smarter rewards that enhance experiences and maximize potential without waiting on analyst teams.
Deploy on-brand content created by OptiGenie AI, and based on your user data, directly into your app experience.
Transform engagement into revenue
Match time-limited bundles, progression packs, and rewards to each user’s progression stage and in-app value.
Optimize monetization strategies while maintaining a rewarding, uninterrupted experience that keeps users coming back.
Trigger personalized rewards and experiences based on user actions, milestones, and events.
Create meaningful, symmetric user experiences
Deliver in-app content and mobile messages based on each user’s real-time behavior, preferences, and progress—no dev queues required.
Let OptiGenie AI agents dynamically orchestrate user experiences across outbound and in-game touchpoints.
Let AI models continuously optimize user interactions to maximize engagement and conversions without constant manual testing.
Prove and improve every experience
Use multitouch attribution and incrementality analysis to accurately measure what’s driving engagement without the need for analysts.
Refine content, cadence, and in-game rewards through rapid experimentation and player activities.
Stay aligned with evolving regulations through built-in consent management and data governance.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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How does Optimove’s Social Gaming Solution use AI to keep players engaged?
Optimove provides LiveOps teams with the combination of segmentation, orchestration, and AI needed to keep players engaged. Its predictive analytics proactively identify players at crucial lifecycle moments (from conversion, to churn, and reactivation) to trigger real-time messages that guide players throughout their play. For example, for risk of churn players, personalized offers, challenges, and events are triggered to re-engage them directly in-app and before they drop off.
How does Optimove’s platform use segmentation to improve social game marketing?
Optimove segments players by spend, playstyle, and social interactions. This allows marketers to deliver targeted and differentiated offers such as VIP rewards for whales or tutorials for casual players, ensuring that each one has a tailored experience that maximizes immediate and long-term returns.
How does Optimove connect gamification with retention?
Optimove provides integrated gamification and CRM marketing with its Positionless Marketing Platform. Optimove Gamify, Optimove’s gamified marketing platform, allows brands to embed challenges, leaderboards, and rewards into games, apps, and campaigns. Optimove Orchestrate and Optimove Engage allow LiveOps teams to activate messages across any channel, including within the game itself. Together they ensure players stay engaged and continue to be motivated to return, play, and purchase, driving higher retention and ARPU.
How does Optimove measure success in social games?
In Optimove, every campaign is treated as a statistical experiment leveraging control groups that allow for accurate measurement of the incremental impact of each message, journey, and strategy. This reporting connects each player’s engagement to business KPIs such as average purchase value (APV), total net revenue, and lifetime value, providing marketing departments with measurable impact reports.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%.
