AI Journey Decisioning & Orchestration

Optimove contains out-of-the-box integrations with many popular systems, including: 

• Email 
  Adobe Journey Optimizer, Acoustic, Bloomreach, Cheetah Digital, DotDigital, Emarsys, Emma, Iterable, Insider, Klaviyo, Listrak, Marketo, Netcore, Oracle Responsys, PostUp, Salesforce Marketing Cloud, Symplify, YesMail, Zeta Global
• SMS 
  Attentive, Dynamic Messaging, Fortytwo, Infobip, Marketo, MMG, Mobivate, Plivo, Salesforce Marketing Cloud, Sinch, Symplify, TextLocal, Twilio, Upland, Wiraya, Vibes
• Mobile Push Notification 
  Adobe Journey Optimizer, Airship, Braze, CleverTap, OneSignal, OtherLevels, Salesforce Marketing Cloud, Vizury
• Web Push 
  Braze, CleverPush, iZooto, OneSignal, OtherLevels, PushEngage
• Web Advertising 
  Criteo, Facebook Custom Audiences (Meta), Google Customer Match, Google Display Network, Instagram, Snapchat, TikTok
• Example Others 
  Dynamic Yield, LiveRamp, Playtech Bonus System, 888 Adjustment API 
   

The Optimove API further enables sophisticated integration with any other in-house or third-party channel. (See the Developer Hub for details) 
 

Optimove supports a wide range of ingestion options to meet your team’s needs—whether you require real-time responsiveness, batch updates, or full self-service control:

• Real-Time and Batch Data Ingestion – Stream behavioral events and transactions in real-time or sync large datasets on a schedule.
• Self-Service Data Ingestion – Upload, map, and validate data independently—no IT tickets required.
• Direct Database Connection via VPN – Secure site-to-site (e.g., IPsec, SSL VPN) to import raw data for transformation and activation.
• API Integration – Use standard web services to retrieve customer, campaign, and behavioral data programmatically.
• File-Based Transfers (e.g., CSV, dumps) – SFTP from your server or an Optimove-hosted SFTP.
   

Optimove utilizes AI decisioning to categorize customers using historical, behavioral, predictive, and real-time data.

• Multilayered Segmentation – Dynamic, hierarchical segments by lifecycle (new/active/at-risk), engagement, responsiveness, predicted value, churn likelihood, and more.
• Real-Time & Predictive Data – Recent transactions and behaviors combined with models (e.g., next purchase date, lifetime value, churn risk).
• Holistic Data Inputs – Demographics, purchases, affinities, interaction history, browsing, and CRM events in a unified model.
• Self-Updating Segments – Audiences update automatically as data changes—no manual upkeep.
   

Optimove combines micro-segmentation, predictive analytics, and AI decisioning to recommend (or trigger) the best action at any moment.

• Continuous Micro-Segmentation – Thousands of dynamic personas based on behavior, lifecycle, value, and responsiveness.
• Predictive Modeling – Forecasts future value, churn probability, and response to guide forward-looking personalization.
• Next-Best-Action Recommendations – Learns from historical performance across similar personas to pick the most effective campaign.
• Agentic AI Activation – Can autonomously launch and optimize across channels, learning in real-time from outcomes.
   

Optimove Orchestrate is offered as part of a flexible, scalable pricing model tailored to each organization’s needs. Pricing is primarily based on key usage indicators, such as the volume of customer data processed, the number of active customer profiles, and the scope of orchestration capabilities required.

The core platform includes access to customer data infrastructure, predictive segmentation, multichannel campaign management, performance analytics, and AI decisioning features. Additional modules, such as messaging channels or advanced analytics, can be added based on your business priorities.
Optimove does not charge by seat or impose limits on data usage, allowing enterprise teams to collaborate freely and grow without friction.