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Start with the Customer
Gain their Loyalty for Life

Ranked #1 by Gartner for Multichannel Marketing Journey Orchestration

The highest Challenger on the Ability to Execute axis for enabling data-centric marketing programs with data management and AI that deliver top tier personalization.

Put customer data at the start of everything you do, and get…

  • 578% Return on investment
  • 33% Average increase in Customer
    Lifetime Value
  • 88% Campaign efficiency improvement

Don’t take our word for it…

Forrester Research confirms that Customer-Led
Marketing drives business performance

The First Customer-Led Marketing Platform:

Drive loyalty and engage your customers on their terms with innately intelligent marketing.

Make the shift from product-led marketing to customer-led marketing

Our clients are brands that simply “get it”

Paper Source Streamlines
Marketing Execution

Within a few months of deploying Optimove,
Paper Source measured growth in customer
reactivation rate, customer conversion rate &
orders per customer.

Get up to speed on Customer-Led Marketing

Where are You on the CRM Manager’s Evolution Curve?

Are you still treading your feet in the segmentation waters, or perhaps already enjoying the fruits of AI-based orchestration? Locate yourself, and your team – and learn where you need to go.

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Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP

The report highlighted Optimove’s marketing tools and features, retail-specific capabilities, ability to provide no-code data access, and our AI-based analytics and clear focus on marketing and CX services – as reasons for the impressive recognition. Find the full report below.

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Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?

Each customer is unique and wants to be addressed this way. Hone your marketing to celebrate the uniqueness of each one and you will be rewarded with their loyalty for life.

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Gain your customers’ loyalty for life with Optimove’s Customer-Led Marketing Platform