Optimove Raises $75M to Build on its Category Leadership  | Here’s Why Now

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CRM Journeys,
Mapped by AI

High-velocity, promotional, data-centric brands choose
Optimove to scale their CRM marketing, intelligently.

Optimove: an Industry Leader

As recognized on Forrester’s Wave for Cross-Channel Campaign Management

Optimove received perfect scores in 12 criteria in Forrester’s Wave for CCCM, including Testing & Optimization, Product Vision, Market Approach, and Supporting Product & Services.

Keep Your Customers Coming Back

Repeat business is key to growth. Here’s what it takes:

Discovery

Easily access your unified customer data while Optimove’s AI surfaces valuable engagement opportunities.

Optimization

Continuously improve your campaigns and journeys with self-optimizing algorithms and one-click recommendations.

Orchestration

Harmonize your multichannel campaigns, so each customer receives the optimal message, always.

Attribution

Understand the impact of your CRM Marketing by statistically measuring the incremental value of each customer interaction.

From Tens to Hundreds of Segments

Sounds overwhelming? Here’s how it’s done:

Analytics

Create hundreds of segments with Optimove’s myriad of insight discovery solutions, including a robust single customer view and predictive customer analytics.
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Efficiently engage hundreds of segments across multiple channels with Optimove’s realtime decisioning engine, that solves next-best-action, campaign priority, and customer exclusion problems.
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Reduce the complexity of managing hundreds of segments with Optimove’s AI bot that combs through campaign data to surface actionable recommendations.
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Optimove is used by 500+ high-velocity, promotional, data-centric brands

“Optimove helps us focus on our users, their behaviors, and what we can do to drive the outcomes we want in our business.”
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“Like a machine gun for marketing operations.”
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“Optimove transforms customer data into actionable insights that drive growth.”
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“Optimove’s approach is oriented to measurable results… it contributed in helping us deliver the very good results we achieved since its implementation.”
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Get a personalized tour of Optimove

Let us show you how to go from tens to hundreds of segments