Optimove Acquires Graphyte | What Does it All Mean?

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CRM Journeys,
Mapped by AI

Personalize journeys at scale with customer insights,
AI-led orchestration, and all the channels you need, in one place.

Keep Your Customers Coming Back

Repeat business is key to growth. Here’s what it takes:

Discovery

Easily access your unified customer data while Optimove’s AI surfaces valuable engagement opportunities.

Optimization

Continuously improve your campaigns and journeys with self-optimizing algorithms and one-click recommendations.

Orchestration

Harmonize your multichannel campaigns, so each customer receives the optimal message, always.

Attribution

Understand the impact of your CRM Marketing by statistically measuring the incremental value of each customer interaction.

From Tens to Hundreds of Segments

Sounds overwhelming? Here’s how it’s done:

Real-Time CDP

Create hundreds of granular segments with Optimove’s myriad of insight discovery solutions, including a robust single customer view and predictive customer analytics.
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Engage hundreds of segments with personalized messages across any channel, avoiding broken journeys and campaign crossfire with Optimove’s realtime decisioning engine.
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Eliminate the complexity of managing hundreds of segments with Optimove’s AI bot that combs through campaign data to surface actionable recommendations.
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Optimove is used by 500+ high-velocity, promotional, data-centric brands

“Optimove’s ability to tailor its platform to our needs has helped us easily scale our personalization for multiple countries and regions by providing the flexibility to implement global programs with a localized strategy.”
Jakob Flygare, Data Scientist, Customer Experience and Loyalty, Musti Group
“CRM automation at scale = Optimove”
“Like a machine gun for marketing operations”
“CRM automation at scale = Optimove”

Get a personalized tour of Optimove

Let us show you how to go from tens to hundreds of segments