Videos

MyTheresa Creates Value for Every Customer, Always

Managing 200 Million Relationships: How ZEE5 Disrupted Indian Television

Customer Transformation: How Groupe Dynamite Perfectly Aligns Brand, Customer and Technology

When the CTO and CMO are BFFs: Tech at the Service of Marketing

Marathon, not Sprint: How lastminute.com Wins with Long-Term Traveler Engagement

Panel: Deconstructing the Modern Consumer

Email Tales: Using Storytelling to Build Relationships and Foster Brand Loyalty

CRM Contribution: Know What Your CRM is Worth, and How to Improve It

Quick Churn is Not Inevitable: How to Turn Your One-Timers into Repeat Purchasers

Under the Hood: A Sneak Peek Into How Realtime Marketing Works

Prediction Isn’t Prophesy! Reverse-Engineer to Predict Customer Behavior

Pricing Effectiveness: How to Test and Measure Your Pricing Strategy

Relationship Marketing is the New Marketing

Goodbye Customer Centricity, Hello Customer Obsession

Panel: Building Customer Obsessed Marketing

Connect 2018 Keynote: Adapting to Consumer 3.0

David and Goliath: Surviving and Thriving in the Amazon Era

Panel: Structuring Marketing Strategies in the Age of the Customer

Connect 2018 Keynote: Innately Intelligent Marketing

Panel: What Drives Loyalty and How Much Effect Do We Have On It?

Panel: Subscription vs. Transactional: Different Models & Strategies

Connect 2018 Opening Remarks: The State of the Brand/Customer Relationship

Connect 2018 Closing Remarks: The Future of Relationship Marketing

Advanced Campaign Analysis: Measuring Campaign Effectiveness, Impact

Email Marketing: Personalize Email Like You Personalize Your Website

Content Repurposing: Have Something for Everyone, Always

VIP Segmentation: Methodologies to Define Your Most Valuable Customers

Experiment Design: The Scientific Way to Compare CRM Tactics

Stack Architecture: Build a Marketing Tech-Stack to Fit Your Business Objectives

Building a Smarter CRM Strategy

The State of the Brand-Customer Relationship

Optimove CEO Pini Yakuel: Marketing, 2027

Optimove’s Customer Marketing Promise

Stitch Fix: The Evolution of (Smart) CRM

GoDaddy CEO: Transformational Leadership

Adore Me: Perfecting Relationships, Step by Step

Lucky Vitamin: A Day in the Life of the Creative Team

CRM as a Competitive Advantage

From Blast Campaigns to Emotionally Intelligent Conversations

Campaign Mix: Striking the Perfect Balance

Reach: How to Reach 100% of Your Customers

Data: Finding the Customer Rhythm

Optimization: Test, Improve, Repeat

Org: Structuring Customer Centricity

Content: Minimizing the Time from Ideation to Execution

Optimove @ Finovate, NY, 2017

Introducing Optibot

Be a Customer Retention Hero

Bridging the Gap Between Marketing Art and Science with AI

Engaging Hip Customers in the Era of Marketing Intolerance

The Evolution of Marketing Technologies

Gaming CRM Strategies Work! Everywhere!

So, Who is Your Customer?

Managing Customers in a Turbulent Time

The Future of Marketing Technology

How to Pivot from a Consulting Service to SaaS

Artificial Intelligence: Using Data to Build Customer Intimacy

Retail Transformation: The Human Touch Remains Relevant