AI Promotion Optimization Engine
Supercharge your bonus engine
Replace static promotion tables with CRM-driven rewards, optimized by AI, controlled by preset budgets, and delivered to your existing systems via API
Scale personalized promotions with CRM intelligence
Upgrade your promotions strategy with data-driven rewards you can build and launch to improve retention, without analysts or developers
Dynamically match customers to rewards
Personalize with Optimove Promotions
Let data create relevancy
Dynamically calculate personalized rewards based on customers’ lifecycle stage, tier, transaction value, favorite product, likelihood to convert, and more
Eliminate manual mistakes
Replace complex, error-prone promotion configuration with automated, repeatable calculations
Trigger rewards across journeys
Combine promotions with Optimove Orchestrate’s segmentation and orchestration to deliver the right promotion, to the right player, at the optimal moment.
Scale with AI promotion decisioning
Boost with Optimove Promotions
Superpower what you already run
Pair reward calculations with Optimove’s AI decisioning engine to create the ultimate, personalized customer experience
Optimize customer rewards
Empower AI to leverage redemption history to automatically determine and deliver the best promotion to each customer. Every time
Iterate faster with AI
Receive AI-based actionable recommendations to improve your promotion strategy without relying on analysts
Gain certainty, lose the surprises
Control with Optimove Promotions
Enforce budget caps and limits
Apply guardrails so every reward decision stays within your budget and margin targets
Measure incremental uplift
Discover the true impact of promotions with control groups, and continuously optimize tiers, thresholds, and rewards
Integrate anywhere
Plug Optimove’s Promotion solution into your internal systems via API to calculate rewards and execute across journeys
Check out our resources
What is Optimove Promotions?
Optimove Promotions is a platform that helps marketers create, control, and optimize personalized promotions automatically, based on customer behavior and CRM data.
Who is Optimove Promotions for?
Optimove Promotions is built for CRM and retention teams that want to supercharge their bonus engine capabilities, without relying on constant manual calculations, ad-hoc rules, or engineering help.
Does Optimove Promotions support real-time decisioning at the moment of action?
Yes. Optimove Promotions supports real-time “in-the-moment” decisioning, so you can validate eligibility and calculate the right incentive at the time of action (browse, cart, checkout, and even POS), as long as your experience is integrated to trigger the decision and apply the reward in real time.
How do you prevent over-discounting and protect margin?
Optimove Promotions allow you to put guardrails around every promotion, so incentives stay profitable, not just generous. You can control who qualifies, how much they can get, and how often, while optimizing toward incremental lift.
What integrations are standard, and what’s available via API/webhooks?
Optimove Promotions is designed to integrate with your existing systems through a standard API and webhook pattern, so promotions can be calculated in Optimove Promotions and delivered through your commerce, app, or POS environment.
Do I need to replace my existing promotion setup for Optimove's Promotion Engine?
No. Optimove’s Promotions supercharges your operators’ existing tech stack. You can connect it seamlessly via API, syncing your players' data and promotion lists, or manage everything directly inside Optimove’s UI.
How does it balance profitability with promotional spending?
Optimove Promotions helps you control spend by defining budgets and audience caps per promotion. This data-driven control enables you to allocate rewards where they drive the highest value while protecting your margins.
Can I buy Optimove Promotions alone?
Yes. Optimove’s Promotions can be purchased as a standalone solution. That said, you’ll unlock the most value when it’s connected to Optimove’s core capabilities like Orchestrate, Personalize, and Engage, so you can turn customer insights into smarter promotion decisions, activate them across journeys and channels, and continuously optimize performance.
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