Financial Services Marketing Solution

Smarter marketing for every financial experience 

Deliver personalized, compliant, and revenue-driving moments across banking, insurance, and beyond

Grow loyalty, wallet share, and trust 

Orchestrate personalized client journeys with full compliance—without sacrificing speed or marketer independence

  • Personalization that meets compliance—without compromise 

    Deliver personalized experiences without risking trust or compliance

    • Personalize messages at scale, securely 

      Deliver highly relevant, data-driven communications across email, SMS, mobile, and web with built-in data governance. 

    • Stay compliant without slowing down 

      Be audit-ready with GDPR, CCPA, and more by automatically managing opt-outs, consent, and logs, so your marketing stays fast and frictionless.

    • Build trust with every interaction 

      Reinforce brand trust by connecting with clients through timely, compliant, and personalized communications across channels.

  • Smarter audiences for strong outcomes 

    Turn deeper understanding into bigger growth

    • Understand each client’s financial profile 

      Unify financial behaviors, holdings, and lifecycle signals into a single, evolving client view. 

    • Spot churn and retention triggers instantly 

      Use real-time insights to act the moment new opportunities or risks emerge with AI decisioning. 

    • Find your next-best-segment 

      Discover the best clients for new products or accounts with OptiGenie AI-led audience discovery tools—no data science team required. 

  • Orchestrate consistent journeys across channels 

    Launch, coordinate, and optimize engagement from a single platform 

    • Connect where your clients are 

      Build unified journeys that adapt in real-time across email, SMS, web and app without jumping between tools or teams. 

    • Streamline collaboration to deliver journeys faster 

      Align service, marketing, compliance, and product teams around consistent, timely client communications. 

    • Adapt to every client as they evolve 

      Let OptiGenie AI agents determine the best campaign for each client as their behaviors shift, without manual rework or delays. 

  • AI that turns action into outcomes 

    Turn every campaign into a growth engine 

    • Predict and personalize at scale 

      Use AI modeling to predict behaviors, personalize experiences, and deliver the right campaigns at exactly the right moment. 

    • Optimize without organizational roadblocks 

      Test, analyze, and refine campaigns independently using AI-driven insights without waiting on analytics teams. 

    • Turn data into business impact

      Let AI agents scan your campaigns and customer data, surfacing actionable insights that drive measurable results, automatically. 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore
  • Engage

  • Personalize

  • Gamify

  • OptiGenie AI

Learn more, be more with Optimove

Check out our resources

Discover

Frequently Asked Questions

How does Optimove’s Financial Services Marketing Solution support personalization? 

open

Optimove unifies client data into comprehensive profiles that include, among others, reflect goals, life stage, and risk profile. 

How does Optimove’s AI enhance marketing in banking, insurance, and wealth management?

open

OptiGenie, Optimove’s AI suite, provides marketers with enhancements across their workflow. OptiGenie’s predictive analytics anticipate key lifecycle moments such as churn, upsell, and life-event triggers (like mortgage renewals). OptiGenie proactively notifies marketers about campaigns that need optimization, suggests actions, and allows them to apply changes directly. Additionally, OptiGenie’s AI decisioning agents optimize campaigns and journeys to determine the optimal message for each customer. 

How does Optimove help advisors act as a marketing channel?

open

Optimove surfaces AI-powered recommendations directly to advisors through our integrations and documented APIs. Advisors can use Optimove’s insights to guide conversations, blending human trust with data-driven precision.

How does Optimove ensure compliance?

open

Optimove’s security standards comply with the highest industry standards and regulations. Consent management, audit trails, and secure data handling are embedded and tracked in real-time. Optimove ensures marketing stays compliant with GDPR, CCPA, and industry-specific requirements.

How does Optimove’s Financial Services Marketing Solution measure KPIs? 

open

In Optimove, every campaign is treated as a statistical experiment leveraging control groups that allow for accurate measurement of the incremental impact of each message, journey, and strategy. This reporting connects each client engagement to business KPIs such as cross-sell rates, account retention, and lifetime value, providing marketing departments with measurable financial impact.

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%