Gamified Marketing Platform

Gamify customer experiences

Build branded games that collect insights, deepen connections, and fuel zero-cost engagement with Optimove Gamify

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Bring your brand to life with gamified experiences

Optimove Gamify empowers any marketer to be positionless and create loyalty-driving experiences at lightning speed

  • Launch gamified campaigns fast, everywhere

    Engage with Optimove Gamify

    • Choose from 60+ gamified experiences

      Launch branded minigames, trivia, questionnaires, lotteries, raffles, gamified surveys, and more to drive engagement and excitement.

    • Deploy anywhere in minutes

      Embed games across web, app, and in-platform touchpoints quickly and without developer support.

    • Access real-time performance analytics

      Easily track how customers are engaging with different games and how gamified moments move them down the funnel.

  • Turn every game into a customer insight

    Understand with Optimove Gamify

    • Fuel zero-cost engagement

      Encourage customers to share preferences and interests through gamified experiences without increasing marketing spend.

    • Replace static forms with interactive experiences

      Increase completion rates and gather deeper insights through gamified moments customers love.

    • Power smarter retention strategies

      Use zero-party data obtained via gamified experiences in personalized CRM campaigns to trigger loyalty offers and prevent churn.

  • From idea to campaign without barriers

    Create with Optimove Gamify

    • Unify your brand narrative

      Build with brand-approved assets in a marketer-first authoring experience so every game is truly your own.

    • Launch games without writing code

      Create and deploy gamified campaigns using no-code tools built for marketers.

    • Tailor promotions to the right customers

      Use advanced segmentation to tailor games and offers in real-time, keeping every customer experience relevant.

  • Go from play to profit

    Optimize with Optimove Gamify

    • Test, learn, and iterate

      See which games, channels, and promotions drive the highest returns through automated experimentation.

    • Seamlessly embed games into every journey

      Integrate gamified experiences across email, mobile apps, websites, and more to create holistic customer journeys.

    • Optimize campaigns automatically with AI

      Let OptiGenie AI test variations in rewards, timing, and formats, identifying the ideal mix for each customer to maximize engagement and loyalty.

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore

  • Engage

  • Personalize

  • OptiGenie AI

Learn more, be more with Optimove

Check out our resources

Company News | Gamification
Optimove Acquires Adact to Elevate AI-Orchestrated Gamification
Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty
Gamification | Marketing AI
How to Start with AI-Orchestrated Gamification: An Operator’s Guide
AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how
Gamification | iGaming
Creating a Winning Strategy: How Gamification Drives Player Engagement
Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth
Discover

Frequently Asked Questions

What is Optimove Gamify?

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An enterprise-grade gamification platform that lets marketers add interactive, game-like experiences to campaigns—no coding required—to drive loyalty and conversions.

How does gamification improve customer engagement and loyalty?

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It taps into motivation loops—competition, rewards, progress. Mechanics like points, badges, challenges, and instant-win games increase participation, foster repeat engagement, and build long-term loyalty.

What types of gamified experiences can I create with Optimove Gamify?

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Dozens of out-of-the-box formats (quizzes, raffles, leaderboards, spin-the-wheel, trivia, surveys, and more), tailored for acquisition, onboarding, loyalty programs, and seasonal promos.

How easy is it to launch a gamified campaign?

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Launch in minutes with an intuitive, marketer-friendly interface. Optimove Gamify balances no-code speed with enterprise robustness so experiences are on-brand and scalable.

How does Optimove Gamify collect and use customer data?

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Games, surveys, and challenges capture zero-party and first-party data that flows directly into Optimove’s CDP and AI decisioning engine for activation across campaigns.

How do I measure the success of gamified campaigns?

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Measure business outcomes—incremental revenue, retention, and lifetime value uplift—alongside engagement. Analytics tie gamification directly to ROI for continuous optimization.

How much does Optimove Gamify cost?

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Optimove Gamify is priced based on the scope and complexity of your strategy, including active campaigns, user volume, and the depth of experiences (e.g., challenges, badges, rewards, leaderboards).

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%

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