AI Marketing Agents

AI that works 
with you

Predict behaviors, personalize journeys, and optimize results in real-time—with OptiGenie, an AI suite built for marketers to launch, create, and grow independently

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The agentic AI suite driving revenue for today’s brands 

Predict customer needs, generate the right experiences, and act at the perfect moment with OptiGenie’s predictive, generative, and agentic AI suite

  • Predict every customer’s next move 

    Surface growth opportunities and act in the moment 

    • Unlock high-impact opportunities 

      Let OptiGenie AI predict loyalty, churn, and upsell patterns, not from industry averages, but directly from your customer data. 

    • Let agentic AI uncover hidden value 

      Continuously discover overlooked segments, campaign gaps, and behavioral patterns without digging through dashboards.

    • Act while others are still analyzing 

      Automatically deploy the next-best-action in journeys so every message directly drives your KPIs. 

  • Create content that engages and converts 

    Turn data into dynamic content that resonates with each customer 

    • Make every interaction unique 

      Have AI-powered rules adapt content, channel, and timing in the moment to delight your customers.

    • Create relevant content instantly 

      Generate on-brand subject lines, creative, and tailored messaging suggestions with AI writing assistance so you can test more without waiting. 

    • Increase your creativity, not your workload 

      Use individual customer’s content preferences—like tone, composition, and color—to maximize the personalization of each message. 

  • Optimize smarter, scale faster 

    Launch campaigns that self-optimize automatically 

    • Experiment smarter without slowing down 

      Launch self-optimizing campaigns that leverage customers’ unified data to identify the best treatment for each, without waiting for analysts.

    • Optimize at scale 

      Automatically act on recommendations surfaced by OptiGenie AI agents the moment they identify a shift in trends of your campaigns and KPIs. 

    • Expand success across every journey 

      Take what’s winning and apply it across channels and touchpoints without manual duplication. 

  • Increase your creativity, not your workload 

    Empower your team to launch faster, stay agile, and stay in control

    • Move from idea to copy in seconds 

      Identify high-value customers, churn risks, and next-best actions using built-in AI—no data team needed. 

    • Review before you launch 

      Approve, tweak, or reject AI-suggested copy and images to ensure every single one aligns with your brand standards and goals. 

    • Boost team productivity 

      Use chat-based AI to surface insights and campaign ideas directly tied to your KPIs, so your team focuses on execution, not analysis. 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore

  • Engage

  • Personalize

  • Gamify 

Learn more, be more with Optimove

Check out our resources

Positionless Marketing | Marketing AI
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here's how
Marketing AI | Journey Orchestration
Various Uses of AI in Marketing: Predict, Prescribe, and Generate 
How to leverage AI in marketing to drive smarter decisions, greater engagement, and measurable growth
Marketing AI | Multichannel Marketing
Navigating the Future of AI-Driven Marketing: The AI-Human Synergy 
AI-driven marketing includes the new “Position-less” marketer, who is empowered to achieve unprecedented levels of efficiency, execution, and personalization
Discover

Frequently Asked Questions

What is OptiGenie AI?

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OptiGenie AI is Optimove’s intelligence layer, powering predictive, generative, prescriptive, and agentic AI across the entire marketing lifecycle. It’s built into the Optimove platform, so marketers can predict customer needs, generate on-brand experiences, and act in real-time without relying on disconnected tools.

How does agentic AI improve traditional automation?

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Traditional marketing automation executes predefined workflows—like sending a welcome email after signup or triggering a discount after cart abandonment. Agentic AI builds on this by making automation adaptive and self-optimizing. Instead of static rules, OptiGenie’s agentic AI continuously learns from data and campaign outcomes to adjust timing, targeting, and sequencing. This ensures that automated journeys evolve with customer behavior, delivering more relevant and effective experiences over time.

How does OptiGenie AI use generative AI?

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It produces brand-safe copy, subject lines, and creative assets in minutes, tailored by audience, channel, and tone—enabling rapid testing and personalized campaigns at scale.

How does OptiGenie AI align with business goals?

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OptiGenie is goal-driven from the start. You define outcomes such as reducing churn, increasing upsell, or maximizing lifetime value, and set guardrails like brand, margin, inventory, and compliance. OptiGenie then optimizes toward those KPIs—learning from every test, send, and conversion to refine targeting, timing, and creative in real-time, ensuring every action drives measurable impact.

How much control do marketers retain when using OptiGenie AI?

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OptiGenie is built to be your marketing coworker and partner. You stay in charge while AI accelerates the work:

  • You set objectives and constraints (KPIs, budgets, frequencies, content rules); AI operates within them.
  • You preview and edit: every recommendation, audience, and creative suggestion is reviewable before activation.
  • You get transparency: explanations show why something was recommended, with the ability to compare alternatives.
  • You test and govern: run controlled experiments, roll back changes, and use role-based approvals for brand and compliance.
  • You use the right AI for the job: predictive models to forecast behavior, generative to draft on-brand copy/images, prescriptive to choose next-best-actions, and agentic workflows to automate repetitive steps—all under marketer control.
     

What results can brands expect from OptiGenie AI?

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Brands using OptiGenie typically see faster campaign launches, higher engagement, and measurable revenue lift. By continuously testing and scaling winning strategies, marketers can expect improvements in both efficiency and effectiveness across all campaigns.

How quickly can I get started with OptiGenie AI?

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OptiGenie is embedded in Optimove—no additional setup required. Once data is connected and goals defined, teams start receiving AI-powered recommendations within days, not weeks.

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%

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