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Treat Every Customer Campaign as a Marketing Experiment
Guide: CRM Manager Evolution Curve
Making the Case for a Marketing Orchestration Engine
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75% Decrease in Cost Per Acquisition
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Marketing Testing & Optimization Best Practices
Going from Data to Insights to Action
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Connect 2018 Keynote: Innately Intelligent Marketing
David and Goliath: Surviving and Thriving in the Amazon Era
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Entice Your Customers
Art of Artificial Intelligence in Marketing Optimization
RFM Segmentation
Customer Behavior Modeling
Customer Churn Prediction and Prevention
Beginner and advanced resources to help users maximize their success with Optimove.
API documentation, integration guides and other Optimove technical implementation info.
The leading content source for relationship marketing and customer retention professionals.
