Personalized journeys that feel seamless, timely, and impactful by empowering you to turn data into loyalty
Tap into real-time data with AI decisioning to create meaningful moments that deepen
engagement and drive repeat purchases
Understand every shopper
Unify behavioral, transactional, and predictive data into rich shopper profiles—so you can act fast and personalize at scale, no analysts needed.
Spot patterns in preferences, timing, and channels to trigger messages that build loyalty, and identify churn before it happens.
Activate smarter campaigns—without engineers—as AI maximizes real-time multichannel data from your e-Commerce, POS, and more to personalize at scale.
Orchestrate personalized journeys
Automatically trigger personalized campaigns the moment shoppers view a product, abandon a cart, or go quiet.
Manage conversion, retention, and reactivation journeys from one platform—optimizing the time, tools, and teams you usually need to launch.
Run consistent, high-performing journeys with OptiGenie AI agents that adapt to shoppers’ behavior, preferences, and performance.
Engage shoppers in the moment
Engage shoppers through email, SMS, push, in-app, digital ads, and in-store from acquisition to reactivation, all from one platform.
Deliver a seamless brand experience on every channel, no matter when, where, or how shoppers interact.
Build and deliver personalized content quickly with generative AI that helps convert shoppers at every touchpoint of their journey.
Scale what works
Identify high-value customers, churn risks, and next-best actions using built-in AI—no data team needed.
Measure true campaign impact on any business KPI with AI-driven attribution and control groups—so you know exactly what’s driving growth (and what’s not).
Let Self-Optimizing AI agents test, learn, and boost campaign performance automatically, so you stay focused on launching more, faster.
Read what 151 retail executives have to say about the growing impact of AI on retail marketing strategy and processes, including key use cases, challenges, and future trends
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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How does Optimove’s platform personalize retail experiences?
Optimove personalizes the shopper experience across touchpoints by leveraging a rich data foundation that combines historical, real-time, and predictive data. For example, Optimove leverages purchase history, browsing, and lifecycle data to deliver relevant product recommendations and promotions. Optimove’s personalization, orchestration, and AI decisioning engines adapt in real-time to shoppers’ intent ensuring a personalized and symmetric journey across channels.
How does Optimove’s platform create omnichannel campaigns for retail and e-commerce brands?
Optimove orchestrates campaigns across email, SMS, web, direct mail, and in-store, ensuring consistent messaging across physical and digital channels so that shoppers see the same tailored offer whether online, in-app, or in-store.
How does Optimove prevent churn in retail?
Optimove leverages advanced data modeling to calculate the churn probability of each individual shopper. This predictive churn modeling allows Optimove to identify at-risk shoppers and proactively trigger win-back campaigns and offers. Optimove’s AI-driven optimization tools dynamically determine the best campaign, channel, and offer for each shopper, maximizing retention and minimizing spend.
How does Optimove measure success in retail campaigns?
In Optimove, every campaign is treated as a statistical experiment leveraging control groups that allow for accurate measurement of the incremental impact of each message, journey, and strategy. This reporting connects each shopper engagement to business KPIs such as average order value (AOV), total net revenue, and lifetime value, providing marketing departments with measurable financial impact.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
