Digital Personalization Platform

Personalize anything and everything

Break free from fragmented marketing and deliver hyper personalized, real-time experiences across every touchpoint with Optimove Personalize

Get a Demo

Personalization across the customer journey

No matter where your customers are, deliver the personalized experience they crave but rarely get

  • Build real-time, personalized digital experiences

    Create with Optimove Personalize

    • Serve personalized content in real-time

      Dynamically personalize every digital surface—content rows, categories, banners, and more—with over 20 AI-driven recommendation models designed to unlock instant, revenue-driving engagement.

    • Customize page layouts tailored to customer behavior

      Automatically rearrange page elements for each customer, creating tailor-made layouts that are intuitive, relevant, and personalized just for them.

    • Turn every search into a personalized discovery

      Power OptiGenie AI on-site search with personalization that anticipates customer needs and drives conversions.

  • From your site to their inbox-symmetrically

    Activate with Optimove Personalize

    • Bring your messages to life with personalized content

      Imbue web, app, email, and beyond with personalized, dynamic content recommendations that are always in sync.

    • Engage customers at the perfect moment—not just real-time, but right time

      Combine customer signals with universal events to send in-the-moment contextual messages that maximize engagement and conversions.

    • Let AI orchestrate the details while you strategize the breakthroughs 

      Trigger messages, adjust timing, and optimize delivery with OptiGenie AI so your team stays focused on the big picture. 

  • The power of AI, the precision of marketer independence 

    Adapt with Optimove Personalize 

    • Tap into 20+ AI-powered recommendation models 

      From “Popular Near You” to “Newly Released,” Optimove’s AI puts you in control, personalizing every moment your way—no data scientists needed. 

    • Fine-tune recommendations to fit your strategy 

      Layer business rules over AI models to promote or suppress products and align every recommendation with your commercial goals. 

    • Less waiting, more launching 

      Build and launch personalized experiences at your pace—no IT tickets, no bottlenecks, just rapid, on-brand execution that drives results.

  • Make every experience smarter, faster, and more effective 

    Optimize with Optimove Personalize 

    • Experimentation built for how you work 

      Test any idea on any channel with simple A/B/n testing that helps you learn and improve quickly.

    • Real-time results, real-life revenue 

      Measure the impact of every touchpoint with native attribution tied directly to revenue, retention, and growth. 

    • Personalize on your terms, without the wait 

      Own the entire personalization process, from insight to iteration to launch, empowering you to scale what works and drop what doesn’t, fast. 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore

  • Engage

  • Gamify 

  • OptiGenie AI

Learn more, be more with Optimove

Check out our resources

Digital Personalization | Mobile App | Web
How Opti-X Delivers Personalized Content Recommendations 
Explore how Opti-X delivers hands free, personalized content recommendations, leveraging universal events
Positionless Marketing | Digital Personalization
How Opti-X Enables the Positionless Marketer 
From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints
Digital Personalization | Web | Mobile App
How Opti-X Leverages AI to Drive More Personalized Experiences 
Opti-X leverages cutting-edge AI technology to set new standards in personalized digital experiences. Here's how
Discover

Frequently Asked Questions

What is Optimove Personalize?

open

An AI-powered personalization engine that tailors experiences across web, app, and digital touchpoints by combining real-time behavior with historical and predictive data.

How does Optimove Personalize tailor the customer experience?

open

Personalize analyzes browsing, purchase, and engagement patterns alongside predictive insights to deliver real-time, one-to-one recommendations—products, content, or offers—adapting instantly to each action.
 

What results can brands expect from using Optimove Personalize?

open

Higher engagement, improved conversions, stronger retention, and increased revenue per visitor—delivered at scale through automated real-time personalization with clear ties to campaign-level ROI.
 

What types of AI-powered recommendation models does Optimove Personalize support?

open

A broad set, including collaborative filtering, content-based, trending, and “customers also bought.” Marketers can combine models and apply business rules/constraints (e.g., margin, stock, brand) to align relevance with commercial priorities.

Do brands need technical expertise to use Optimove Personalize?

open

No. Intuitive workflows simplify setup, testing, and optimization—self-service first—with Customer Success available when needed.

How much does Optimove Personalize cost?

open

Optimove Personalize is priced according to the level of real-time personalization and traffic volume you intend to support. This includes web/app traffic, the number of personalized elements or experiments running, and access to product recommendation models. The model scales with your digital footprint and maturity—from simple dynamic content to advanced AI decisioning and product recommendations.

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%

Request a Demo