Optimove empowers brands to exhibit emotional intelligence when communicating with their customers.


Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.


Optimove is used by customer marketers and retention experts at more than 350 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind!
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Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.
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Optimove has partnered with leading technology platforms, industry consultants and marketing agencies around the world, to provide our mutual clients with innovative, end-to-end solutions for highly-successful customer marketing at scale.
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We are a passionate (and very friendly!) group of over 180 geniuses, nerds and creative types from many different backgrounds. We love working, learning and playing – but our greatest satisfaction comes from watching our customers make (much) more money using our (awesome) software! Our CEO is also the company’s founder and chairman of the board – he continues to ensure that the company’s values and management style remain true to his original vision.

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Described by Huffington Post in 2014 as “a market leader” and “one of the only successful bootstrapped software startups in Tel Aviv,” Optimove, which was profitable from day one and remains so, grew to over 100 employees without receiving any outside capital. In September 2016, seven years after Optimove was launched, the company accepted its first investment. IGP, a private equity investment firm that provides growth capital for late-stage technological startups, led a $20 million investment round in Optimove. The funds are being used to accelerate the company’s growth.

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