Combining art and science to form emotionally intelligent brand-consumer relationships


Combining marketing art and data science, our mission is to empower marketers with the “emotional intelligence” required to communicate with their customers most effectively at all times, via all available channels. Our goal is to help companies grow their business by more successfully engaging and pleasing their existing customers.


Optimove is used by customer marketers and retention experts at more than 250 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind!
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Optimove’s Science-First Relationship Marketing Hub is a retention automation system that helps marketers maximize customer spend, engagement, retention and lifetime value. It does this by automating the execution, analysis and optimization of continuously improving personalized multi-channel customer marketing campaigns. Optimove’s unique customer modeling, predictive micro-segmentation and campaign automation technologies are rolled into an intuitive Web user interface, making it easy and enjoyable for marketers to excel at their craft.
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Optimove has partnered with more than two dozen world-class vendors of marketing platforms, communication platforms, operational platforms and industry-specific platforms.
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We are a passionate (and very friendly!) group of over 140 geniuses, nerds and creative types from many different backgrounds. We love working, learning and playing – but our greatest satisfaction comes from watching our customers make (much) more money using our (awesome) software! Our CEO is also the company’s founder and chairman of the board – he continues to ensure that the company’s values and management style remain true to his original vision.
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Described by Huffington Post in 2014 as “a market leader” and “one of the only successful bootstrapped software startups in Tel Aviv,” Optimove, which was profitable from day one and remains so, grew to over 100 employees without receiving any outside capital. In September 2016, seven years after Optimove was launched, the company accepted its first investment. IGP, a private equity investment firm that provides growth capital for late-stage technological startups, led a $20 million investment round in Optimove. The funds are being used to accelerate the company’s growth.

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