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Optimove empowers brands to exhibit
emotional intelligence when
communicating with their customers.

This is Optimove:

  • 2009 Founded
  • 250+ People
  • $20M Funding
  • 3 Locations
  • 500+ Brands


Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.


Optimove is used by Marketing and CRM experts at more than 500 high-velocity, promotional, data-centric businesses. Using Optimove, brands gain a deep understanding of their customers’ behavior in order to create, orchestrate, measure, and optimize customer-led journeys across channels.
Learn more on our Customers page


Optimove implements a science-driven approach to planning, orchestrating, and optimizing a complete, hyper-personalized CRM Marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign orchestration engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is customer-led journeys that increase customer engagement, retention, and lifetime value.
Learn more in the Product section 


Optimove has partnered with leading technology platforms, industry consultants, and marketing agencies around the world, to provide its clients with innovative, end-to-end solutions for highly successful CRM Marketing at scale.
Learn more in our Partners section 

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Optimove Leadership


Described by Huffington Post as “a market leader” and “one of the only successful bootstrapped software startups,” Optimove, which was profitable from day one and remains so, grew to over 100 employees without receiving any outside capital. In September 2016, the company accepted its first and single funding to date. IGP, a private equity investment firm that provides growth capital for late-stage technological startups, led a $20 million investment round in Optimove. The funds are being used to accelerate the company’s growth.

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Join one of the most successful startups in the marketing technology
space and help shape the future of brand-customer relationships