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Optimove empowers brands to put
their customers first and
gain their loyalty for life.

This is Optimove:

  • 2012 Founded
  • 450+ People
  • $95M Funding
  • 5 Locations
  • 1200+ Brands


Our mission is to unleash brands’ full potential so they can gain their customer’s loyalty for life.


Optimove is used by marketing leaders at more than 500 brands. Using Optimove, marketers gain a deep understanding of their customers’ behavior in order to create, orchestrate, measure, and optimize customer-led journeys across channels.
Learn more on our Customers page


Optimove implements a customer-led approach to planning, orchestrating, and optimizing a complete, hyper-personalized marketing plan. By combining rich historical, real-time, and predictive customer data, AI-led multichannel journey orchestration, and statistically credible multitouch attribution of every marketing action, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is customer-led journeys that increase customer engagement, retention, and lifetime value.
Learn more in the Product section 


Optimove has partnered with leading technology platforms, industry consultants, and marketing agencies around the world, to provide its clients with innovative, end-to-end solutions for highly successful CRM Marketing at scale.
Learn more in our Partners section 

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Optimove Leadership


Optimove has been profitable since inception. After bootstrapping for five years, in 2016 the company raised its first investment of $20 million from IGP, a private equity firm that invests growth capital in late-stage startups. In September 2021, Optimove raised another $75 million in its second investment round from global growth investor, Summit Partners. This new capital positions Optimove to accelerate its growth further, expand its global footprint, and cement its position as category leaders.

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Join one of the most successful startups in the marketing technology
space and help shape the future of brand-customer relationships