Optimove Insights’ iGaming Pulse

Optimove’s iGaming Pulse is the industry’s most comprehensive benchmarking tool for iGaming and sports betting. It analyzes billions of data points across more than 300 global operators, providing operators with visibility into industry KPIs and trends.

With iGaming Pulse, you can compare an operator’s key performance indicators— such as deposits, active days, and Net Gaming Revenue (NGR)—against the broader market. This instant benchmarking helps you identify where business outperforms competitors, where it lags, and where to take action.

Yes. In Optimove’s iGaming Pulse you can select to view benchmark data for online casino, sportsbook, online casino and sportsbook, and sweepstakes, across multiple markets.

Optimove’s iGaming Pulse benchmarks essential KPIs across Conversion, Retention, Deposit, and Betting activity. Metrics include: average deposit amount per customer, average single deposit amount, average net revenue per customer, average deposits per customer, average activity days per customer, and first-time depositors rate.

iGaming Pulse is valuable for measuring operators’ benchmarks compared to competitors to inform campaign strategies. Optimove collects anonymous, aggregated data from hundreds of iGaming operators worldwide. Benchmarks are calculated using data from operators in the same country and those with similar products (e.g., sportsbook, casino). Outliers, such as players who spend significantly more than the average, are removed to maintain data integrity. Benchmarks are then calculated as a weighted average based on the countries where you operate. This approach ensures the benchmarks are relevant and provide a fair comparison to similar operators. If you operate in multiple countries, you can filter benchmarks by country for more focused insights.

All KPIs are updated monthly and available for Year-to-Date and Year-over-Year comparison, providing operators with a continuous view of trends and performance shifts across markets.

Beyond tracking averages, Optimove’s iGaming Pulse helps identify hidden inefficiencies, such as overspending on promotions that cannibalize net revenue or underinvesting in retention while chasing first-time depositors. By aligning performance with market trends, you can adjust acquisition vs. retention balance, optimize promotional generosity, and build campaigns that lift revenue without eroding profit.

Optimove’s iGaming Pulse report is available free of charge to all Optimove customers. It’s included as part of the Optimove platform access, providing operators with ongoing visibility into industry benchmarks and performance trends at no additional cost.