Emerging iGaming operators must do more than acquire players—they must engage, retain, and grow value from day one. With rising costs and intense competition, scalable, personalized marketing is critical. Operators must act quickly, optimize continuously, and drive results with limited resources.
Optimove Ignite+ equips lean marketing teams with the tools, strategic support, insights, and a community to accelerate their growth and fuel lasting success.
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The Big Picture:
Emerging iGaming and sports betting operators face serious challenges: growing share of wallet, increasing player lifetime value (LTV), and delivering personalized, dynamic experiences at scale—all while working with lean teams and limited resources. Ignite+ is powered by Optimove’s deep iGaming expertise and has proven success in helping emerging operators thrive in high-stakes markets.
Optimove Ignite+: Built for Big-League Pressure
Optimove Ignite+ is designed for iGaming operators’ challenging reality. As the first expert-built program for emerging brands, Ignite+ offers strategic guidance, actionable insights, and a vibrant community of operators to connect with.
It empowers operators to:
Run smarter, AI-powered campaigns across every touchpoint
Personalize every player experience at scale
Maximize retention and revenue—without expanding overhead
Together, these capabilities equip emerging operators with the essential tools and support to establish their presence and scale effectively in a competitive landscape with greater precision and efficiency.
How to treat every campaign like a marketing experiment
Below are five ways Optimove Ignite+ enables iGaming and sportsbook operators to win players’ hearts faster:
1. Launch Instantly with Pre-Built Campaigns and Journeys
Optimove Ignite+ comes preloaded with a set of high-performing campaigns and player journeys that are ready for deployment. With out-of-the-box, fully customizable birthday and balance reminder emails and a set of pre-built player streams, operators can launch without setup delays or heavy lifting to onboard and reactivate players.
2. Maximize Campaign Impact with AI
Ignite+ leverages AI assistants and agents to optimize targeting, timing, and messaging continuously. This ensures campaigns are more innovative, effective, and managed without stretching their resources or needing extra dev support.
3. Gain Strategic Guidance from iGaming Experts
With over 3,000 hours per month dedicated to supporting iGaming brands, Optimove’s strategic consultants offer personalized guidance, including segmentation analysis, benchmarking and performance insights, or preparation for major sporting events.
4. Benchmark Performance Against Industry Standards
Ignite+ provides access to an exclusive benchmark report that allows operators to measure deposit behavior, engagement trends, and player activity. This competitive intelligence highlights performance gaps, identifies key opportunities, and helps prioritize strategic initiatives.
5. Join a Thriving iGaming Community
Operators who choose Ignite+ gain access to a vibrant professional community through Optimove’s Learning Management System (LMS), networking, attending industry events, opportunities to feature in podcasts and gain visibility for their brand, fueling continuous learning, innovation, and growth.
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By combining data power, creative power, and optimization power, Optimove Ignite+ transforms emerging operators into Positionless Marketers, which are marketers capable of moving faster, personalizing deeper, and scaling smarter without compromise.
iGaming and sportsbetting marketers no longer need to settle for slow, reactive marketing. With Ignite+, they can take full control from day one and lead the market with dynamic, scalable, and confident growth strategies.
For more insights on how to benefit from Optimove Ignite+, contact us to request a demo.
Katerina is a Product Marketing Manager at Optimove, based in London. Previously, she spent three years at Kindred as a Global Brand Manager, focusing on acquisition and retention initiatives across various portfolios and markets. Before that, she spent 7.5 years in the FMCG sector as a Brand Marketing Manager responsible for local brand strategies. Katerina holds a Master's degree in Security Studies from UCL and a Bachelor's degree in Communications, Media, and Society from Leicester University.
