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Resources

Explore Positionless Marketing through customer success stories, eBooks, research reports, videos, and webinars

Marketing AI | iGaming

How Entain Is Building CRM for the Organic Growth Era

Four operating principles behind Entain's shift from a fragmented, acquisition-built CRM stack to a centralized, AI-powered decisioning engine across its global betting and gaming brands
Company News | Marketing AI | Retail & eCommerce

Holiday Shopping Report 2026

Family-focused gifts, Black Friday-driven timing, preference for familiar brands, and rising AI use will shape the 2026 holiday season
Company News | Positionless Marketing | iGaming

World Cup 2026 Full Tournament Report

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels
Company News | Positionless Marketing | iGaming

NFL Betting Intentions vs. Actual Behavior 2025/26

What bettors said they would do, what 136 million wagers show they did, and what it means for sportsbooks planning the 2026/27 season
Digital Personalization | Email Marketing | Journey Orchestration

One Email, One Video, One CTA: How MyHeritage Re-Engaged Millions With Optimove

By focusing on a single, simple promise, MyHeritage built a personalized engagement series that drove a 13% to 46% increase in feature activity for millions of users
Journey Orchestration | Positionless Marketing | Customer Segmentation | iGaming

Sisal Rebuilt the Team Before It Rebuilt the Stack

Three organizational moves that took Sisal's online gaming business from siloed, product-led marketing to a single view of the player, built on Optimove
Customer Segmentation | Email Marketing | Financial Services | Email

How Optimove Helped Tesco Bank Find Its Way Back to the Inbox

When Microsoft began blocking its campaigns, Tesco Bank worked with Optimove to diagnose the cause, rebuild its sender reputation, and turn deliverability into a permanent discipline

Scientific Games Turned CRM Data into a Paid-Media Advantage

Using first-party player data through the Optimove and Meta integration, Scientific Games helped five state lotteries reach more players at a lower cost
Journey Orchestration | Digital Personalization | Positionless Marketing | Retail & eCommerce

How Imperial Brands Structured Marketing for the Long Run

Five principles that turned a fragmented global marketing operation into one that keeps evolving
Marketing AI | Positionless Marketing | Retail & eCommerce

DAZN Delivers Over 100,000 Personalized Campaigns with Optimove

The world's leading live sports streaming service moved from SQL-dependent, event-led marketing to behavior-led personalization across more than 200 territories.