eBooks, Guides & More

Gartner: Optimove #1 in Journey Orchestration

NFL Betting Intentions, Brand loyalty and Communication Preferences Report

The Optimove Financial Services Provider Survey & Report

Optimove 2023 Holiday Shopping Survey

Better, Smarter, Faster: How AI is Transforming CDPs

2023 Back to School Consumer Survey

Responsible Gaming: Get Ahead of the Game

Optimove Research: 2023 Survey of B2C Marketers

Optimove Research: Mother’s Day Survey 2023

Optimove Research: Summer Shopping Survey 2023

Optimove Research: Consumer Marketing Fatigue

Optimove Guide: Mobile Marketing 101

Forrester: Optimove’s Total Economic Impact

2022 Consumer Trust of Online Retailers

2022 consumer holiday retail shopping survey

Micro-segmentation – The Key to Growing Through your Customers

Guide: Why Gaming Operators Need Lifecycle Marketing

Is a Best-of-Breed or Integrated Suite Solution better for you

Guide: CRM Manager Evolution Curve

Guide: Building a Predictive Model for At-Risk Players

Making the Case for a Marketing Orchestration Engine

Marketing Research on COVID-19 Impact

Why B2C Marketers Need a Relationship Marketing Hub

DIY Hack: How to Calculate Customer Lifetime Value

Treat Every Customer Campaign as a Marketing Experiment

A Marketer’s Playbook to Marketing Amid Corona

Managing Infinite Customer Journeys

Multi-Channel Customer Marketing

A Better Way to Define your VIPs – A Step-by-Step Guide

Buyer’s Guide to Customer Data Platforms

Guide: Why Retailers Need to Adopt Lifecycle Marketing

Whitepaper: Why Your CDP Needs a Brain

The Guide to Advanced Customer Segmentation

How to Build Your Customer Model

Customer Marketing Challenges & Opportunities

The Guide to Re-engaging Churned Customers

How to Keep Your First-Time Customers Coming Back

10 Ways Online Retailers are Using Actionable Insights to Power Growth

9 Creative Email Tactics Used by Smart Retailers