Surface insights, create campaigns, and have decisions made—all native to your workflows and powered by your customer data and marketing results.
Tell Insights, Creative, and Decisioning Agents what you want to achieve, and they'll work with you to optimize every audience, offer, message, and moment in real time
OptiGenie is the native conversational agent—the shortest path from an idea to it being done
Go from conversations about your customers to creating personalized journeys for them, all rooted in the rich context of your data, channels, and results.
See how specialized agents for insights, creative, and decisioning are called on to bring you closer to your goals.
Everything OptiGenie builds comes back to you for review and approval before it goes live, making the move from agentic work to hands-on control effortless.
Chain Decisioning Agents to work as one, from audience to send time—all optimizing toward your KPI
Have your Agent score customers by likelihood to act toward a KPI, game, or product and to create ready-to-use audiences.
Let the Journey Decisioning Agent arbitrate every customer's next best campaign in real time, optimizing for LTV instead of just the next click.
Go beyond audience and journey, and let your Offer, Content, and Send-Time Decisioning Agents test, learn, and shift traffic toward what's right for each customer, with every send.
Creating AI content is easy—making it on-brand and quality isn't. Say hello to your Creative Agents
Ground the Template Creation Agent in your brand's approved assets and guidelines to generate emails, push notifications, and more.
Every piece of content your Creative Agents generate lands as a draft in your editor first—refine it, approve it, and only then ship it.
Build branded minigames with the Minigame Creation Agent, which handles design, rules, and mechanics based on your objectives and guidelines.
Insights Agents surface what needs attention next—so you can act without waiting on anyone else
Receive proactive recommendations across customer data, marketing campaigns, and personalized journeys to optimize your marketing program.
Track customer affinity to tone, promotion type, product category and more, with the Content Intelligence Agent—so you stop guessing and start scaling what works.
Review campaign content against brand, compliance, and governance standards automatically with the QA Agent, so every send is clean before it reaches its destination.
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Learn more, be more with Optimove
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What is Optimove's Native AI?
Optimove's Native AI is the agentic layer built directly into the platform: a coordinated team of AI agents that decide, create, and surface insights alongside you, inside the workflows you already run. It is part of Optimove AI, the only marketing AI suite that works in three places: through Native AI inside the platform, the Optimove MCP outside it, and Optimove Custom Apps on top of it.
What AI Agents does Optimove have?
Optimove's Native AI includes three categories of specialized agents—Decisioning Agents, Insights Agents, and Creative Agents—plus OptiGenie, the conversational agent that connects them all.
What is OptiGenie, and how is it different from the Optimove MCP?
OptiGenie is the conversational agent native to Optimove—it lives inside the platform, sees what page and task you're on, and can act on that context immediately. The Optimove MCP does similar work from outside the platform, in tools like Claude or ChatGPT, for workflows that start elsewhere or span multiple systems. Use OptiGenie when the fastest path from an idea to action is staying in Optimove; use the MCP when the work starts outside it.
How do Optimove's Decisioning Agents work together toward one goal?
You set the goals, KPIs, and guardrails, and Optimove's Decisioning Agents run as a coordinated waterfall toward it: Audience Decisioning finds who to target, Journey Decisioning picks their next best campaign, Offer Decisioning picks the best promotion, Content Decisioning picks the best message, and Send-Time Decisioning picks the best moment.
How does Optimove's agentic AI improve on traditional automation?
Traditional automation runs the same fixed workflow every time. Optimove's agentic AI adapts continuously—each agent tests, learns, and adjusts targeting, timing, and content in real time, so performance compounds with every send instead of staying flat.
How does Optimove AI use generative AI?
Optimove uses generative AI in two ways. Creative Agents generate copy, subject lines, and creative assets in minutes—grounded in your brand's approved templates and guidelines to avoid generic, off-brand output, and tailored by audience, channel, and tone. OptiGenie uses it conversationally—turning a plain-language request into a built campaign, audience, or answer, right inside the platform. Either way, every output lands as a draft for your review before it ships.
How much control do marketers retain with Optimove AI?
Marketers retain maximum control with Optimove AI. You set the strategy: the objective, the guardrails, the budget, and the KPI each agent optimizes toward. Agents execute inside those boundaries, surface their reasoning for every decision, and every output lands as a draft—nothing activates without your review. You can also reconfigure any agent yourself: one beauty retailer repurposed its Offer Decisioning Agent from a cross-sell campaign to an at-risk reactivation program by simply rewriting its goal, with no engineering or services support needed.
What results have brands seen with Optimove AI?
Optimove AI has helped brands across industries reach results like these: a beauty retailer replaced a manual A/B discount test with the Offer Decisioning Agent and saw an 84% lift in net revenue on the same campaign. A UK gaming operator used the Content Decisioning Agent to optimize email subject lines during a platform migration and saw opens rise 137% and clicks rise 207% per 1,000 customers targeted. And a global sports-streaming platform runs its entire 5-million-customer reactivation program on a coordinated decisioning chain—audience, offer, content, and send-time—measured against a live control group from day one.
How quickly can I get started with Optimove AI?
Optimove AI is embedded in the platform—there's no separate tool to set up. Once your data is connected and your goals are defined, your agents start surfacing recommendations within days, not weeks.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
