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Turn any business need into a tailored AI-built app
Extend what you can do with Optimove through custom apps built for your team's goals, workflows, and priorities
AI has made it possible to build exactly what your business needs. Optimove Custom Apps bring that new reality to life
Workflows, dashboards, and integrations
Workflows built your way
Automate the processes unique to your team, such as pausing campaigns for local holidays or triggering journeys from external events—without ever leaving Optimove
Dashboards that show what matters
Pull Optimove and external data into custom views built around the metrics that matter most to your team.
Connect Optimove to the tools and platforms your business already uses—no matter how unique they are to your stack.
Amplify all three Positionless Powers
No Power left untouched
Data Power
Build custom ML workbenches and predictive tools on top of Optimove's data to ensure results match your business needs.
Creative Power
Create tailored content tools tied to your inventory, language needs, and customer preferences, without leaving the platform.
Optimization Power
Extend how decisions get made by connecting Optimove's decisioning to the workflows and processes that run your business
AI speed, enterprise governance
Weeks, not years—governed from day one
AI-native delivery speed
Apps that once took months of development now ship in days with Optimove AI Engineers using AI-native tools to build, test, and deploy.
Enterprise-grade security built in
Every Custom App is built and governed inside Optimove's security framework, the same way as the rest of the platform.
Maintained by Optimove, end-to-end
Optimove owns the full lifecycle, from scoping to deployment to ongoing maintenance, so your team gets a product not a one-off project.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Learn more, be more with Optimove
Check out our resources
Optimove Custom Apps are tailored applications built by Optimove AI Engineers on top of the Optimove Positionless Marketing Platform. They live inside your Optimove environment, have their own dedicated space in the product UI, and use Optimove's data, creative, and optimization layers to solve a specific business need that no standard feature covers.
Optimove Custom Apps go beyond what traditional professional services engagements typically deliver. Each app is built by Optimove AI Engineers using AI-native tools, secured inside the platform, and owned by Optimove from day one—maintained, updated, and treated as a product, not a project.
Any marketing team that's ever had to work around their platform would benefit from Optimove Custom Apps. If you're tracking things in spreadsheets, waiting on dev for a one-off integration, or running manual processes because the standard tool doesn't cover your specific logic—Custom Apps are built for exactly that. The more unique your business workflows, the more value they deliver.
Do Optimove Custom Apps connect to Optimove's AI agents and predictive models?
Yes. Optimove Custom Apps run on top of the same platform layers as the rest of Optimove. An app can pull a churn score from Optimove's predictive models, pass an audience to the Journey Decisioning Agent, push creative into email templates, or trigger events in a standard journey—the same capabilities the core platform uses are available to every Custom App.
Optimove Custom Apps is one of the three pillars of Optimove's AI suite. Native AI brings intelligence inside the platform—agents, predictive models, and AI workflows. The Optimove MCP extends Optimove into the AI tools marketers already use outside the platform (e.g., Claude, ChatGPT). Custom Apps enhance Optimove with AI-built apps that a tailored to business needs unique to you. You can adopt one, two, or all three.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
