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Exclusive Forrester Report on AI in Marketing
With shrinking teams, tighter budgets, and rising customer expectations, the need for agile, high-performing marketing has never been greater. Positionless Marketing — fueled by AI agents — is how leading brands are adapting.
It’s not about replacing jobs. It’s about unleashing potential.
Positionless Marketing is redefining what it means to be a marketer. No longer confined by job titles or organizational silos, today’s marketers are expected to move fluidly across data, creativity, and optimization — delivering real-time, personalized experiences across channels. But they’re not doing it alone. Learn more below.
AI agents in marketing are smart tools that use Artificial Intelligence (AI) to automate tasks like customer segmentation, content creation, or ad optimization. They help brands make better, faster marketing decisions by learning from data and adjusting in real-time.
Examples include:
As part of a Positionless Marketing platform, AI agents don’t just automate — they amplify. They enable marketers to analyze data without an analyst, design campaigns without a designer, and optimize journeys without an operations team. In essence, AI agents are supercharging human potential.
It’s a transformation that aligns with what Josh Bersin calls The Rise of the Superworker — professionals who deliver exponential output by working alongside intelligent systems. In his January 2025 analysis, Bersin describes how AI, when embedded into everyday workflows, doesn’t replace humans — it enhances them. “We’re no longer looking at automation to eliminate work,” he writes. “We’re now using AI to elevate what people are capable of doing.”
That’s exactly what Positionless Marketing platforms are designed to do.
In traditional marketing, execution relies on a long chain of handoffs — analysts deliver insights, designers create assets, marketers execute campaigns, and ops teams optimize performance. But today’s customer expects faster, smarter, more relevant interactions.
Positionless Marketing flattens that chain. It empowers every marketer to be a “triple threat,” capable of discovering insights, building content, and optimizing journeys — all within a single platform. With the support of AI agents, these tasks can now be done in minutes, not days.
Unlike rigid automation scripts or single-function chatbots, AI agents within a Positionless Marketing platform are dynamic and context-aware. They can:
This frees marketers to focus on strategy and creative direction while giving them hands-on control over execution.
Bersin notes that the most successful organizations won’t simply adopt AI — they’ll “redesign work to be AI-native.” Positionless Marketing is that redesign for the marketing function. It's a structure where AI agents augment human capabilities, leading to greater agility, creativity, and personalization.
In this model, marketers become Superworkers — not because they’re doing more, but because they’re doing the right things faster and smarter, with AI as their copilot.
We’ve entered a new era in which marketers no longer need to wait. With Positionless Marketing and AI agents working hand in hand, they can create, test, and personalize at the speed of the customer—becoming the Superworkers modern marketing demands.
For more information on how to supercharge marketing efforts and become Positionless, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
