Discover How AI Is Reshaping B2C Marketing

Optimove’s commissioned study by Forrester surveys 153 senior marketers across retail, financial services, and hospitality, revealing a widening gap between marketers’ ambitions and their ability to execute.

Download the study to uncover: 

• Why outdated workflows are stalling speed and personalization
• How team silos and data access bottlenecks limit agility
• Where AI is delivering real marketing impact — and where it’s still falling short

Discover why becoming a Positionless Marketer, with full access to data, creative tools, and real-time optimization, is the fastest path to closing the gap between insight and action