On March 11–12, leading marketers from around the world will gather in London at The Home of Positionless Marketing for two days of practical insight, product innovation, and real-world execution.
If you haven’t already... reserve your spot here.
What is Optimove Connect 2026?
Optimove Connect 2026 is a two-day marketing conference designed for iGaming and growth marketing professionals who want to move beyond trends and focus on practical execution.
What can attendees expect to learn?
The program focuses on how marketing teams are solving real operational challenges... scaling personalization, simplifying martech stacks, and activating AI in measurable ways. Every session connects insight directly to execution.
What does the agenda include?
Attendees get customer-led use cases with quantified outcomes, product deep dives tied to real-world execution, strategic industry conversations, professional certification opportunities, and peer recognition through the Optimove Awards.
Who is attending?
Optimove Connect 2026 brings together marketing leaders who are focused on getting the most out of today's technology and driving measurable ROI down to the individual customer level. It is a unique opportunity to learn alongside peers who are solving the same challenges, share what's working, and leave with strategies that can be applied immediately.
Across two days, the program combines:
- Customer-led use cases with quantified outcomes
- Product deep dives tied directly to execution
- Strategic industry conversations
- Professional certification opportunities
- Community recognition through the Optimove Awards
The result is not just inspiration but applied insight.
What Real World Use Cases Will Be Shared at Optimove Connect?
This year’s sessions reflect a clear theme: simplification, ownership, and performance.
Attendees will explore:
- Martech consolidation and CRM transformation at Lottoland: Mark Wilson will share how a three-year platform unification delivered over €1 million in annual software savings, reduced campaign setup from 64 to 8 touchpoints, and saved 260 hours per month.
- Gamification and real-time conversion at BetJets: Justin Thomson will walk through the use case that replaced traditional promotions with AI-powered gamified experiences and achieved a 3.5x lift in first-time deposits.
- Scalable team design at Stoiximan: Stefanos Aspiotis will outline how a hybrid model supported 300+ automated journeys while executing a full rebrand without performance disruption.
- Personalization at scale at Blain’s Farm & Fleet: Aly Blawat will examine how structured holiday engagement strategies maintained customer connection without increasing internal complexity.
Each case focuses on execution frameworks and measurable business impact rather than high-level theory.
What Product Innovation Will Attendees See?
Product innovation only creates value when teams can operationalize it. Optimove Connect 2026 highlights how platform capabilities translate into execution across real marketing environments.
Attendees will gain insight into:
- AI-powered campaign orchestration workflows
- Gamification and real-time engagement tools
- Best practices for managing automated journeys
- Approaches to unifying fragmented data systems
- Execution models that reduce internal handoffs
Rather than presenting features in isolation, sessions focus on how product capabilities enable speed, ownership, and measurable outcomes.
Attendees will also have opportunities to engage directly with product leaders and solution experts to better understand platform direction and implementation strategy.
What Is the Optimove Certification and Why Does It Matter?
In addition to case studies and product sessions, Connect 2026 offers attendees the opportunity to earn official Optimove Certification.
Certification validates advanced knowledge of the platform and reinforces expertise in Positionless Marketing principles, including data activation, campaign ownership, and real-time execution.
For CRM professionals and marketing leaders, certification provides:
- Demonstrated platform mastery
- Professional credibility
- Recognition within the Optimove community
- Tangible career development value
For organizations investing in marketing capability building, this extends the impact of Connect beyond the two-day experience.
How Should You Prepare in the Final Two Weeks?
With the agenda finalized and sessions locked, preparation now determines experience quality. Attendees are encouraged to:
- Review the full agenda
- Identify priority sessions aligned with business goals
- Schedule key meetings in advance
- Prepare for certification participation
- Plan conversations with peers and product leaders
For those still considering attendance, the final two weeks represent the last opportunity to join one of the most execution focused Connect programs to date.
Make sure to secure your spot here.
