How AI is impacting strategy and processes, including the adoption of ‘Positionless Marketing’ 

Our 2025 Total Retail + Optimove report shows 94% of retail marketers are using AI, but aren’t maximizing its impact. The findings show how leading retailers are applying AI across data, content, and personalization and why Positionless Marketing is key to ensuring retailers use AI to find untapped marketing power.

In the report: 

• What separates retailers who are scaling AI from those falling behind? 
• How are top retailers using AI across the customer journey?
• What is Positionless Marketing and how is it changing team structure?
• Where are marketing teams increasing AI investment the most?

Download the report