Gamified Loyalty Solution
Gamify your loyalty programs
Combine rewards with game mechanics to transform one-time engagement into loyalty, driving retention and reducing churn
Turn every touchpoint into your loyalty engine
Optimove Loyalty allows you to design, launch, and optimize gamified loyalty programs independently
More loyalty, fewer discounts
Retain with Optimove Loyalty
Drive repeat visits
Motivate repeat behavior with missions and streaks that give customers a reason to return even when there’s no sale.
Create gamified economies
Introduce multiple branded currencies, including rare and time-limited rewards, that aren’t tied to margin-eroding discounts.
Recognize achievements
Reinforce loyalty with branded badges that celebrate achievement and shift focus from “waiting for deals” to “unlocking wins".
Loyalty that matches your brand
Customize with Optimove Loyalty
Brand every element
Make loyalty feel native to your brand by customizing naming, visuals, colors, logic, and progression.
Tailor rewards to your KPIs
Go beyond purchases. Incentivize the actions that move your business forward, including engagement, profile completions, and repeat visits.
Drive continuous optimization
Maximize loyalty impact by continuously optimizing rules, progression, and rewards.
Stop waiting, start launching
Activate with Optimove Loyalty
Launch without code
Go live with loyalty experiences with a no-code solution that empowers you to build and optimize engagement without engineering handoffs.
Create without limits
Independently design missions, badges, and currencies from ideation to execution, without waiting on creative teams.
Embed natively
Create seamless customer experiences by embedding branded loyalty widgets and gamified elements directly inside your site and app.
Progress customers feel proud of
Engage with Optimove Loyalty
Turn badges into social status
Drive customer engagement by making badges shareable within public customer profiles, turning achievement into status signals.
Spark urgency with exclusivity
Run seasonal and limited-time programs with configurable rules, so rewards become rare, collectible, and status-worthy.
Trigger action through progress
Keep customers coming back by replacing rigid tiers with always-on progress and visible rewards worth earning and sharing.
Check out our resources
What is Optimove Loyalty?
Optimove Loyalty is a no-code platform that lets marketers build and optimize loyalty programs independently. Optimove loyalty is part of the Optimove Gamify Platform, which includes minigames and promotions.
What loyalty programs or capabilities can I configure in Optimove Loyalty without engineering support?
With Optimove Loyalty, you can launch missions, award badges, issue virtual currencies, and deploy widgets & live games, all without waiting on engineering handoffs.
What behaviors can we reward Optimove Loyalty?
With Optimove Loyalty you can go beyond rewarding just purchases. You actually can reward a wide range of behaviors, like visits, engagement, profile completion, referrals, milestones, streaks, and more.
Does Optimove Loyalty allow for flexible loyalty program rule setting?
Yes. With Optimove Loyalty rules are completely flexible, so you can define exactly who earns what, when, and how based on the KPIs you want to drive.
How do you support progression loops and “always something to do”?
With Optimove Loyalty, you can create simple, progressive, or cumulative tasks rewarding repetitive behaviors, and embed a widget to meet customers at every touch point.
Can I buy Optimove loyalty as a standalone?
Yes. Optimove loyalty can be purchased as a standalone solution. That said, you’ll unlock the most value when it’s connected to Optimove’s core capabilities like Orchestrate, Personalize, and Engage, so you can use CRM insights to design loyalty mechanics, trigger experiences in real time, and optimize performance across journeys.
How much does Optimove Loyalty cost?
Optimove Loyalty is priced based on the scope and complexity of your strategy, including active campaigns, user volume, and the depth of experiences (e.g., challenges, badges, rewards, leaderboards).
Join the Positionless Marketing movement
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
