Ad Campaign Solution

Your audiences, activated at scale 

Reach, suppress, and optimize audiences across Google Ads, Meta, TikTok, Snapchat, and more from one unified platform

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Smarter ad spend starts with better data

Optimize media spend with real-time insights, AI-powered audience prioritization, and built-in attribution

  • Reach your best customers, everywhere 

    Share high-value audiences to any ad platform—instantly 

    • Push to any ad network 

      Sync first-party audiences into Google, Meta, TikTok, and Snapchat—seamlessly and autonomously. 

    • Refresh lists automatically 

      Automatically update audiences in real-time based on live behaviors, preferences, and predicted value without depending on other teams.

    • Find more customers like your best ones 

      Build lookalike audiences based on your highest LTV segments to drive scalable, efficient customer acquisition. 

  • Target smarter, earn more 

    Eliminate wasted ad spend

    • Prioritize the segments that move your business forward 

      Let OptiGenie AI put your most valuable audiences front and center so you hit the mark every time, without the manual grind. 

    • Keep high-value customers out of acquisition loops 

      Protect loyal customers from irrelevant ads with powerful suppression audiences, reducing fatigue and wasted impressions. 

    • Cut CAC, not corners 

      Target only customers most likely to convert so every dollar works harder, and you never waste a cent. 

  • Make ads part of the customer journey 

    Synchronize paid and owned channels 

    • Orchestrate ads with every channel 

      Unify ads with email, SMS, web, and mobile in a single canvas for seamless journeys. 

    • Trigger campaigns based on real-time behavior 

      Retarget and re-engage customers based on any action whether it’s a purchase, lifecycle milestone, or churn risk. 

    • Personalize ad content using CRM intelligence 

      Deliver personalized ads powered by unified customer profiles without waiting on engineering teams. 

  • Spend smarter with real-time intelligence 

    Track, optimize, and prove your impact across channels

    • See true attribution across all touchpoints 

      Unlock full-funnel attribution and know exactly how your paid media drives long-term value and incremental revenue, without waiting on analysts. 

    • Grow ROI with built-in uplift testing 

      Isolate real results on any business KPI with productized control groups so you know exactly what’s working, from CAC to retention. 

    • Optimize creative, audiences, and spend 

      Match each customer to the creative most likely to convert—maximizing every ad dollar with OptiGenie AI. 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore

  • Engage

  • Personalize

  • Gamify

  • OptiGenie AI

Learn more, be more with Optimove

Check out our resources

Positionless Marketing
Here’s What You Need to Excel at Positionless Marketing (According to 15 Excellent Positionless Marketers) 
A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing
Positionless Marketing | Marketing AI
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here's how
Digital Personalization | Marketing AI
7 CRM Capabilities For Personalization at Scale 
Discover how to deliver true personalization at scale with these seven must-have capabilities (and four questions to ask when choosing a CRM platform)
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