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Discover how the audio solutions leader navigates Post-Purchase Journeys in a marketplace-dominated landscape

Discover strategies and insights from the 2022 FIFA World Cup to elevate operators’ marketing game for the upcoming Euro 2024

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Data, Marketing and the Universe

Optimove Insights’ analysis based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 

How to Keep Your First-Time Customers Coming Back

There’s still time for brands to spruce up their emails, dribble away from the pack and get noticed. Get started with these six tips to score a winning email campaign

More than 80% are motivated to shop early based on price, yet consumers say that quality and personalization are more significant factors than price 

May 4th is Star Wars Day. Join the Rebel Alliance of Marketers with Optimove’s Galactic Customer-Led Marketing Capabilities

Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.