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Strategies for executives to keep brands competitive, relevant, and ready to capitalize on emerging channels

Learn about leading strategies for crafting compelling experiences and increasing customer lifetime value

Discover how CRM marketing experts boost customer engagement, monetization, and retention

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Data, Marketing and the Universe

To understand each customer’s lane—zero- and first-party data helps brands know the unique characteristics of each shopping journey—key to building customer loyalty for life

How to Keep Your First-Time Customers Coming Back

In this post, brands can learn the role of DMARC and Dynamic Content in ensuring email messages get delivered and are relevant

In this post, get a deeper understanding of AI-orchestration in iGaming and Sports Betting and insight into Optimove’s solution

Deliver short-term revenue without sacrificing long-term customer value

Learn how industry leaders turned one-time customers into loyal repeat buyers with creative and actionable Customer-Led Marketing strategies