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Providing a truly impactful customer experience should be top of mind for all marketers. A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever. That’s what web personalization is all about. Hold tight, we’ll uncover it all here

Optimove’s amped for the annual ICE event that brings together iGaming industry experts and professionals from around the world to exhibit, network and discuss the latest trends and strategies. Of course, we’ll be there, but this year, we’ve got something extra special in store for you. Come in and find out…

Why is cross-sell so important in the gaming industry? How do you use cross-sell? And, when? These are all common questions for gaming operators, and today we’re diving deep into the answers

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Data, Marketing and the Universe

When brands gain customers’ trust, they install the keystone for loyalty for life. With that, they unlock higher Lifetime Value, longer, stronger customer relationships, and better retention rates, every marketer’s dream. But what are the makings of consumer trust, what causes consumer distrust, and is it even possible to regain it? Our consumer survey reveals 

How to Keep Your First-Time Customers Coming Back

The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

Did you know that the number of items purchased in a shopper’s first order indicates their future customer behavior? It can give you a clue as to how long they’ll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers

With two strategic acquisitions in 2022, Optimove added both mobile marketing channels and real-time personalization to create the first Customer-Led Marketing Platform. Optimove is kicking off 2023 with the addition of SMS, a crucial channel for all marketers, and delivering on our commitment to an all-in-one platform.

What happens when you put three Relationship Marketing experts in one room and grill them about how their brands deal with economic uncertainty, personalization, AI, and starting marketing from the customer? You get deep insight into how successful brands do it. Here it is, in their own words