Data, Marketing and the Universe
The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side
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Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy. Learn what Optimove can do to help you uncover data insights
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Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1
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Getting started is sometimes the toughest challenge, but in order to become an elite marketer, you'll need to get over some hurdles: These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine
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Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both
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Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers
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Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise
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As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized
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In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest
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Facebook's recent feature is helping marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data. Using Optimove's powerful segmentation competences alongside it makes it so much easier to drive success
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In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there
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The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy
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