- Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024
- Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks
- Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
- The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI
- AI-orchestrated Gamification in iGaming Defined
- Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions
- Crafting a Successful Journey Orchestration Strategy
- Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?
- 6 Email Segmentation Strategies for Higher Conversions
- Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting
Latest
NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years
Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty
Here’s how sweepstakes are quietly reshaping U.S. market entry strategies
Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded
The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report
“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” – Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)
“It’s much more than a buzzword, it’s a strategic, zero-cost retention model that uses game design principles to encourage and build long-time loyalty,” – Kalev Kärpuk, Director of Gamification Offering at Optimove
With Optimove, operators follow a proven blueprint to thrive in Brazil’s new iGaming era