- Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now
- Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You
- Optimove Acquires Real Time Personalization Platform Graphyte. See Why it’s a Game Changer
- Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP
- Here’s One More Thing That the Best Performing CRM Teams Have in Common
- Where are You on the CRM Manager’s Evolution Curve?
- Here’s Why Multi-Touch Incremental Attribution Model is the Only One You Should Ever Use
- Here’s How To Evaluate Marketing Performance in the Age of Hyper-Personalization
- Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?
- DDL is a mobile marketer’s BFF: How to use Deferred Deep Linking for maximum marketing impact
Let’s face it: as humans, our reliance on mobile devices is almost absolute. As marketers, we must find a way to use this knowledge to supercharge our brands’ mobile marketing strategy. In this article, we offer a comprehensive roadmap for mobile marketing that works.
Optimove data highlights consumers’ inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance
The summer may winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it’s that time of year again when consumers start planning their gift shopping escapades.
Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider
How to Keep Your First-Time Customers Coming Back
Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.
Explore the company’s core values of Transparency, Comradery, Hunger, Good-Better-Best, and Ownership that drive self-improvement and customer-centric strategies