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Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement

With almost half of customers trying new brands every week, marketers must constantly battle churn—here are five proven ways to keep them coming back

A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing

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Data, Marketing and the Universe

Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about March

How to Keep Your First-Time Customers Coming Back

When facing unpredictability, brands that deeply understand their customers — and act on that knowledge in real time — are the ones that stand out, build trust, and drive long-term loyalty

Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here’s how

Marketers, discover the biggest AI marketing issues of 2025 -and how to overcome them -so real-time marketing feels less like a tax audit this Tax Day

Delivery gets it sent. Deliverability gets it seen – using the proven Optimove INBOX method