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Optimove Blog

Data, Marketing and the Universe


Five Things I Wish Somebody Would Have Told Me When I Started My Journey as CEO

Posted by on 12 July 2018

I’ve been at this gig for more than nine years already, and during this time, I enjoyed some success, but also made many errors. Optimove's CEO shares the big things he wishes a wise friend would have told him in the beginning

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Terms of Endearment: A Fun Look at The WC Quarter Finals Teams’ Branding

Posted by on 5 July 2018

Why did you buy that dress yesterday? Was it a promotion you just couldn’t afford to miss? Did it have to do with the brand’s customer approach? It's the same with choosing a team to root for. In honor of the almost-over World Cup, we took a break to categorize the 8 remaining teams with the lingo all marketers know

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How Sisal Boosted CLV and Became Customer-Centric with Optimove

Posted by on 28 June 2018

By using Optimove’s Strategic Services Team and data science expertise, Sisal's marketing team was able to focus on each player's experience and preferences, which resulted in large increases in all key player metrics  

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Optimove Celebrates a Year of PostFunnel

Posted by on 21 June 2018

As PostFunnel is already a year old, Optimove is stepping out of the vagueness to acknowledge its mint-condition publishers' hat. This is a bigger step towards one of our main values - a commitment to content

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Two Sides, Working in Harmony: How Optimove’s “Brain” Complements Relationship Marketing Success

Posted by on 14 June 2018

From Optimove’s first day, the integration of data science and the art of marketing wasn't a roadblock, but a guideline for innovation. Optimove’s recent inclusions in two of Gartner’s Magic Quadrant reports is another validation of our commitment to empower marketing teams

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Wisdom of the Crowds: Can We Predict the Outcome of the World Cup?

Posted by on 7 June 2018

What does a 1,200lbs ox have to do with Brazil and Germany's national football teams? A new Optimove research dove deep into the numbers to try to answer the biggest question on the planet these days: Who will lift the 2018 World Cup trophy?

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Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle

Posted by on 31 May 2018

Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. This DIY will help you optimize your business and increase your KPIs

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Interpreting Customer’s Loyalty: There’s Definitely A Logic to Human Behavior

Posted by on 24 May 2018

The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. See what the changes you should expect are, and how to deal with them

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Optimove Enters Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs

Posted by on 17 May 2018

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s second inclusion in a Gartner's report

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Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business

Posted by on 10 May 2018

DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox

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Reshaping the Office: How AI will Change and Effect Marketing Departments’ Skills

Posted by on 3 May 2018

It's no question how specific AI capabilities will change the structure of your team or your job, it's the shift in thinking and planning that matters - a process companies should have already started. When considering the new future ahead, here are a few points to focus on    

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Start Counting Down From 50: World Cup Betting Tendencies

Posted by on 26 April 2018

The biggest football tournament around is just 50 days away. How much more beloved is the World Cup final compared to the Champions League, and where you'll probably find your bettors this year? A research by Optimove tells all

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