- Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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- Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
- The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI
- AI-orchestrated Gamification in iGaming Defined
- Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions
- Crafting a Successful Journey Orchestration Strategy
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- 6 Email Segmentation Strategies for Higher Conversions
- Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting
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In lottery marketing, luck favors the data prepared. Top-performing brands are turning to predictive modeling to improve decision-making, boost ROI, and maximize player engagement
“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove
Optimove’s 2025 Consumer Summer Shopping Survey reveals shoppers very concerned about tariffs, and worried about inflation
NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years
Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty
Here’s how sweepstakes are quietly reshaping U.S. market entry strategies
Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded
The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report