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Optimove Blog

Data, Marketing and the Universe



Introducing Optimove’s Email Agency to Render A Seamless Execution

Posted by on 23 May 2019

The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side

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Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers

Posted by on 16 May 2019

Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy. Learn what Optimove can do to help you uncover data insights

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The CRM Contribution Metric: Know What Your CRM Is Worth

Posted by on 8 May 2019

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

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Power Stepping your Way to a Full Marketing Journey: A Quick Guide

Posted by on 2 May 2019

Getting started is sometimes the toughest challenge, but in order to become an elite marketer, you'll need to get over some hurdles: These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine

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The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data

Posted by on 25 April 2019

Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both

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5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart

Posted by on 18 April 2019

Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers

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Drive Engagement and Improve Customer Experience: Fathoming Contextual Marketing

Posted by on 11 April 2019

Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise

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Don’t Just Automate: Orchestrate

Posted by on 4 April 2019

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized  

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The Evolution of the Independent Data-Driven Marketer, in 3 (and a half) Motivating Steps

Posted by on 28 March 2019

In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest

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Maximizing Customer Lifetime Value with Facebook Bid Multipliers

Posted by on 21 March 2019

Facebook's recent feature is helping marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data. Using Optimove's powerful segmentation competences alongside it makes it so much easier to drive success

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Launching the PostFunnel Forums: Putting CRM Thought-Leadership on a Pedestal

Posted by on 14 March 2019

In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there

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The Product Cross-Sell Challenge: A Story About Three Marketing Managers

Posted by on 7 March 2019

The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy

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