Data, Marketing and the Universe
In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there
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The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy
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Our tenth year is over. We're now bigger, stronger and more aligned on our challenges and obstacles ahead with one motto in mind: To keep providing what's needed to make your marketing team a winning one
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To provide access to all customer data, to help prioritize customers across any campaign on any channel, to measure any KPI and to enable marketers professional expertise. Optimove's VP Revenue had an interesting chat with his meemaw
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Your customers want more control. Present them the subscription preferences option and they’ll repay you with their loyalty. While a one-click unsubscribe option limits your ability to communicate with customers, a preference center gives them more opportunities to remain in touch with your brand
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lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there
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One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret
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Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness
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Be succinct, show urgency but keep it funny, and of course, personalize it as much as possible. Our third article on your way to become a marketing email authority will teach you how to surprise your customers on their special day
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Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals
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The last month of the year always looks good on your books, but what about getting some long-term uplift from it? Optimove’s research shows how big of a mistake it is to have a structured acquisition plan with no retention backup
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14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy
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