Data, Marketing and the Universe
As PostFunnel is already a year old, Optimove is stepping out of the vagueness to acknowledge its mint-condition publishers' hat. This is a bigger step towards one of our main values - a commitment to content
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From Optimove’s first day, the integration of data science and the art of marketing wasn't a roadblock, but a guideline for innovation. Optimove’s recent inclusions in two of Gartner’s Magic Quadrant reports is another validation of our commitment to empower marketing teams
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What does a 1,200lbs ox have to do with Brazil and Germany's national football teams? A new Optimove research dove deep into the numbers to try to answer the biggest question on the planet these days: Who will lift the 2018 World Cup trophy?
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Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. This DIY will help you optimize your business and increase your KPIs
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The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. See what the changes you should expect are, and how to deal with them
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Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s second inclusion in a Gartner's report
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DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox
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It's no question how specific AI capabilities will change the structure of your team or your job, it's the shift in thinking and planning that matters - a process companies should have already started. When considering the new future ahead, here are a few points to focus on
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The biggest football tournament around is just 50 days away. How much more beloved is the World Cup final compared to the Champions League, and where you'll probably find your bettors this year? A research by Optimove tells all
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Every person is a medley of talents, but what we instinctively think of as “intelligence” is not always the end all be all of a person. For better and for worse, excellence in one area of intelligence is hardly telling about other abilities. This is what I learned after a decade of hiring errors and successes
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Know who your audience is: In order to truly build a meaningful relationship with your customers, and sharpen the way you measure your marketing efforts, you must first understand whether there is a “household” component to your business, and how to deal with it
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Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way
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