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Learn how the Optimove CRM Marketing Platform powers accurate ad targeting, improves overall tracking, and lowers cost per action

Learn how Opti-X can drive personalized experiences and boost retention in the iGaming industry.

An effective Customer Relationship Management (CRM) strategy is a critical component for engaging and retaining profitable customers to drive business success

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Data, Marketing and the Universe

Optimove’s Pulse tool provides iGaming operators with unprecedented visibility into industry performance, trends and benchmarks

How to Keep Your First-Time Customers Coming Back

Optimove’s iGaming Pulse offered unprecedented daily industry-wide benchmarks of sports betting trends throughout Euro 2024. Now, it’s time to announce the best-performing countries in Conversion, Retention, Mobile Betting, and more

Discover how to identify and avoid low-value customers, the so-called zombie customers, to enhance marketing efficiency and customer loyalty

Cut through the noise and continuously communicate with your customers with Optimove’s Web Inbox

Optimove Insights analyzed over 15 million bets placed in the regular WNBA season games in the month of May