Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
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AI Decisioning Studio: Optimove’s New Hub for Positionless Marketing

One hub to manage and scale AI decisioning across campaigns, journeys, offers, and timing
Multichannel Marketing | Positionless Marketing | Company News

Top 11 CRM Marketing Platforms for Prescriptive Intelligence Evaluated by Gartner: Optimove Ranks #1

Marketers can use Gartner’s scores to identify which CRM marketing platforms truly tell marketers what to do next, and view their rankings
Marketing AI | Company News | Positionless Marketing | Retail & eCommerce

Bridging the Skills Gap: What to Look for in a Tech Vendor to Maximize Potential

How retail and e-commerce teams unlock AI platforms faster with the right execution and enablement model
Company News | Positionless Marketing | Retail & eCommerce

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Company News | iGaming

Optimove Insights iGaming Pulse February 2026: US Rising Deposits, Declining Bets

Explore how US player behavior is shifting with rising deposits and fluctuating bets in comparison to global trends
Positionless Marketing | iGaming | Retail & eCommerce

Optimove Connect 2026 Recap: Moments That Defined the Home of Positionless Marketing

Couldn’t attend Optimove Connect this year? We’ve got you covered. Take a journey through the sessions in the gallery below
Positionless Marketing | iGaming | Retail & eCommerce

Celebrating CRM Marketing Excellence: Meet the 2026 Optimove Connect Award Winners

Discover the brands, teams, and individuals driving CRM innovation and redefining success in 2026
Positionless Marketing | Multichannel Marketing | iGaming

5 Strategic Priorities for iGaming Operators in 2026

Learn how to quickly shift from business-as-usual CRM to testing, ownership, and automation that drive player loyalty and growth
Company News | Positionless Marketing | iGaming | Retail & eCommerce

A Week to Go: Your Final Guide to Optimove Connect 2026

Here’s everything that’s happening at the Home of Positionless Marketing. If you haven’t registered yet, there’s still time!
Company News | Marketing AI | Positionless Marketing

McKinsey Shows How to Make Your Marketing Team Positionless

The 'Organize to Value' blueprint is a practical guide to reach Positionless Marketing
Multichannel Marketing | Marketing AI | iGaming

Top 10 Questions iGaming Operators Should Ask When Choosing a CRM Platform

Discover the top questions operators should ask when choosing a CRM platform to avoid some of the most costly (and annoying) mistakes!
Company News | Positionless Marketing | iGaming | Retail & eCommerce

Two Weeks to Go: What Can You Expect at Optimove Connect 2026?

What marketing leaders will learn about CRM transformation, personalization at scale, martech consolidation, AI execution, and certification at Optimove Connect 2026