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Optimove Blog

Data, Marketing and the Universe

Optimove Celebrates a Year of PostFunnel

Posted by on 21 June 2018

As PostFunnel is already a year old, Optimove is stepping out of the vagueness to acknowledge its mint-condition publishers' hat. This is a bigger step towards one of our main values - a commitment to content

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Two Sides, Working in Harmony: How Optimove’s “Brain” Complements Relationship Marketing Success

Posted by on 14 June 2018

From Optimove’s first day, the integration of data science and the art of marketing wasn't a roadblock, but a guideline for innovation. Optimove’s recent inclusions in two of Gartner’s Magic Quadrant reports is another validation of our commitment to empower marketing teams

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Wisdom of the Crowds: Can We Predict the Outcome of the World Cup?

Posted by on 7 June 2018

What does a 1,200lbs ox have to do with Brazil and Germany's national football teams? A new Optimove research dove deep into the numbers to try to answer the biggest question on the planet these days: Who will lift the 2018 World Cup trophy?

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Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle

Posted by on 31 May 2018

Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. This DIY will help you optimize your business and increase your KPIs

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Interpreting Customer’s Loyalty: There’s Definitely A Logic to Human Behavior

Posted by on 24 May 2018

The world of retail shopping is changing rapidly and with it the level of loyalty of your customers. See what the changes you should expect are, and how to deal with them

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Optimove Enters Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs

Posted by on 17 May 2018

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s second inclusion in a Gartner's report

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Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business

Posted by on 10 May 2018

DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox

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Reshaping the Office: How AI will Change and Effect Marketing Departments’ Skills

Posted by on 3 May 2018

It's no question how specific AI capabilities will change the structure of your team or your job, it's the shift in thinking and planning that matters - a process companies should have already started. When considering the new future ahead, here are a few points to focus on    

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Start Counting Down From 50: World Cup Betting Tendencies

Posted by on 26 April 2018

The biggest football tournament around is just 50 days away. How much more beloved is the World Cup final compared to the Champions League, and where you'll probably find your bettors this year? A research by Optimove tells all

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Position Yourself Towards Great Hires: The Multiple Intelligences Way

Posted by on 19 April 2018

Every person is a medley of talents, but what we instinctively think of as “intelligence” is not always the end all be all of a person. For better and for worse, excellence in one area of intelligence is hardly telling about other abilities. This is what I learned after a decade of hiring errors and successes

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Consider the Household: Deciphering the Customer Entity

Posted by on 12 April 2018

Know who your audience is: In order to truly build a meaningful relationship with your customers, and sharpen the way you measure your marketing efforts, you must first understand whether there is a “household” component to your business, and how to deal with it

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Why It’s Best to Treat the GDPR as an Opportunity, Not an Obstacle

Posted by on 5 April 2018

Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way

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