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Optimove Blog

Data, Marketing and the Universe


5 Top Quality Tips to Transcend Your Welcome Email Stream

Posted by on 20 September 2018

Build an experience, collect the data on the way, and encourage your customers to try harder by rewarding their efforts. Our second five-email-tips-guide is a major step down the long-lasting relationship road

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Content Marketing: Now Brought to You By a Bot*

Posted by on 13 September 2018

Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done

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Artificial Intelligence is a Suit of Armor, Not an Enemy

Posted by on 6 September 2018

"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid

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Time to Let Your Customer Go: How to Master Cost-effectiveness

Posted by on 30 August 2018

Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck

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The O5 Hack: How Optimove Reduced Emails While Sharing Knowledge and Transparency

Posted by on 23 August 2018

It’s not easy to keep the information flowing between 200 employees. Learn what we did to share achievements, disappointments, worries, and goals with each other while creating a habit of reflection and team sharing

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5 First-Rate Email Tips to Deepen The Relationship With Your Customers

Posted by on 16 August 2018

Live up to your promises, get the text updated in realtime and always think about how to better personalize the message. Optimove's email marketing guru shares these five guidelines that will help you build rock-solid relationships with your clients

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How We Use Gamification to Drive Success in Our R&D Department

Posted by on 9 August 2018

As our company kept on growing, it became harder to keep track of all the tasks and maintain a high motivation level. Learn what our VP R&D did to get over these hurdles 

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Who’s on Third: How Optimove Enriches Relationship Marketing with 3rd Party Data

Posted by on 2 August 2018

Dozens of new attributes, more precise predictions, richer customer DNA and improved campaign matching: Learn how Optimove brings 3rd party data artistry to the table

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Advice from an Owl: What Does a 360° Customer View Really Mean?

Posted by on 26 July 2018

Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer. But to ensure personalization, the effectiveness of your campaigns, and real money savings, it’s a must. And it’s doable

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Optimove Announces New COO to Strengthen the Company’s Engineering Services

Posted by on 19 July 2018

Yarden Malka will play a key role in growing Optimove's technology DNA, reshaping its organizational structure and ensuring it will keep providing clients and prospects with the most advanced product. We sat with Yarden for a short introduction interview

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Five Things I Wish Somebody Would Have Told Me When I Started My Journey as CEO

Posted by on 12 July 2018

I’ve been at this gig for more than nine years already, and during this time, I enjoyed some success, but also made many errors. Optimove's CEO shares the big things he wishes a wise friend would have told him in the beginning

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Terms of Endearment: A Fun Look at The WC Quarter Finals Teams’ Branding

Posted by on 5 July 2018

Why did you buy that dress yesterday? Was it a promotion you just couldn’t afford to miss? Did it have to do with the brand’s customer approach? It's the same with choosing a team to root for. In honor of the almost-over World Cup, we took a break to categorize the 8 remaining teams with the lingo all marketers know

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