Optimove Blog

Data, Marketing and the Universe



Overcoming the Content Creation Hurdle that Comes with Personalization: 4 Useful Hacks

Posted by and on 8 November 2018

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable

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How This Online Shop Grew Its Active Customers Group by 52% with Optimove

Posted by on 1 November 2018

Klium's management wanted to improve customer loyalty, increase the size and frequency of orders and gain deeper insight into their customers’ behavior. Optimove was there to help achieve their goals

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Turning Up Your Brand’s Voice to Reach the Most Advanced Customers

Posted by on 25 October 2018

Suspicion towards innovation is not the right precept to follow these days. And as all smart marketers should know by now, you need to be where your customers are heading. Let's talk about digital assistants for a minute

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Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

Posted by on 18 October 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts  

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How Paul Stuart Revolutionized Its Customer Marketing with Optimove

Posted by on 11 October 2018

Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer

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Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable

Posted by on 4 October 2018

Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Let this research by Optimove show you exactly how more effective they can be

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Why Promoting From Within Worked for Us: The Optimove HR Dogma

Posted by on 27 September 2018

It happens often, not only in the Hi-Tech industry: Young talents in a professional role find themselves managing teams and workers, with no real background or managerial experience. But there are more opportunities than worries in that scenario. Optimove's CEO explains why

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5 Top Quality Tips to Transcend Your Welcome Email Stream

Posted by on 20 September 2018

Build an experience, collect the data on the way, and encourage your customers to try harder by rewarding their efforts. Our second five-email-tips-guide is a major step down the long-lasting relationship road

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Content Marketing: Now Brought to You By a Bot*

Posted by on 13 September 2018

Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done

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Artificial Intelligence is a Suit of Armor, Not an Enemy

Posted by on 6 September 2018

"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid

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Time to Let Your Customer Go: How to Master Cost-effectiveness

Posted by on 30 August 2018

Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck

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The O5 Hack: How Optimove Reduced Emails While Sharing Knowledge and Transparency

Posted by on 23 August 2018

It’s not easy to keep the information flowing between 200 employees. Learn what we did to share achievements, disappointments, worries, and goals with each other while creating a habit of reflection and team sharing

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