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Optimove Blog

Data, Marketing and the Universe

How a Customer Model Will Help Drive Your Business Forward

Posted by on 15 February 2018

A more intelligent and personalized marketing strategy is in your reach: Track changes, behavior habits, and generate the best insights from your customers

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Anticipating the Possibilities: The Way Marketing is Going to Evolve

Posted by on 8 February 2018

How will the marketing industry change in a decade? What will be the major trends in 2028? In a world where data is going to be so accessible, there won’t be any separate aspects to a customer journey. Words from Optimove’s CEO as presented at NRF 2018

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Optimove 2017 Year in Review

Posted by on 1 February 2018

It was a year of massive growth for us at Optimove: we expanded our clientele, developed our technological expertise and product offerings, and strengthened our team and company voice

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7 Trends to Boost Your CRM in 2018

Posted by on 25 January 2018

From spiced up email campaigns to combining online and offline seamlessly, these 7 trends should help shape your 2018 CRM strategy

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How BetBright Increased Player Value and Decreased Churn with Optimove

Posted by on 18 January 2018

BetBright wanted to communicate better with its players, to improve their experience and enjoy greater player spend and lifetime value. Learn how Optimove's personalized marketing capabilities help them reach their goals

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Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity

Posted by on 11 January 2018

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”

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There’s Much to Learn About Your One-Time Customers

Posted by on 4 January 2018

Customers have repetitive habits and customs. Whether it’s their favorite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction

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Last Call for the Travel Industry: Time to Boost Your CRM

Posted by on 28 December 2017

The massive growth in travel-related businesses with the rise of super companies in the industry makes survival much harder. First step towards success: bespoke data based attitude

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Where the Grass is Greener: 9 Actionable Insights from Optimove’s Clients

Posted by on 21 December 2017

Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business

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Corruption, Lies and Statistics: The Hunt for the Bigger Picture

Posted by on 14 December 2017

When dealing with big numbers and data, which are everywhere today, looking for that central tendency can be the first mistake that will lead to many missed opportunities

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Recap: Optimove Connect Workshops

Posted by on 7 December 2017

Our talented employees got our event attendees set with a special treat: 6 professional workshops on hands-on topics that vary from content to data, from optimization to organizational structure. You can enjoy them here

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Optimove Named Again in Deloitte’s Technology Fast 500 EMEA

Posted by on 4 December 2017

It’s Optimove’s second inclusion in the esteemed list, after experiencing more than a 400% growth rate between 2013 and 2016

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