Search the website

Latest

In lottery marketing, luck favors the data prepared. Top-performing brands are turning to predictive modeling to improve decision-making, boost ROI, and maximize player engagement

“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove

Optimove’s 2025 Consumer Summer Shopping Survey reveals shoppers very concerned about tariffs, and worried about inflation

Subscribe to
Optimove’s Blog

Data, Marketing and the Universe

NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years

How to Keep Your First-Time Customers Coming Back

Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty

Here’s how sweepstakes are quietly reshaping U.S. market entry strategies

Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded

The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report