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Retention marketing is a blueprint for acquisition marketing and key to optimizing customer lifetime value (CLTV)

Data based on 1,288,121,353 NFL bets during the 2024–2025 season reveals that 82% of sportsbook operator revenue comes from just 3% of bettors

Discover how groundbreaking machine learning, spatial computing, and adaptability are shaping the next era of marketing in this insightful question-and-answer

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Data, Marketing and the Universe

Results based on more than 759,461,000 bets that were made during NFL games days across the past three seasons

How to Keep Your First-Time Customers Coming Back

Report reveals how marketers can combat Marketing Fatigue with personalization, relevance, and AI-Driven insights to keep customers engaged

Live betting is on the rise— here’s how sportsbooks can capitalize on the surge

Join us in London on March 19-20, 2025, for an inspiring keynote on achieving the extraordinary with renowned endurance swimmer and ocean advocate Lewis Pugh

OptiLive, Optimove’s brand new marketing solution, transforms how sportsbook operators engage players during live sporting events: here’s everything you need to know