Data, Marketing and the Universe
Be succinct, show urgency but keep it funny, and of course, personalize it as much as possible. Our third article on your way to become a marketing email authority will teach you how to surprise your customers on their special day
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Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals
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The last month of the year always looks good on your books, but what about getting some long-term uplift from it? Optimove’s research shows how big of a mistake it is to have a structured acquisition plan with no retention backup
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14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy
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Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference
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All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises
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Six months after GDPR took effect, how did it impact business? How many users used their right to be forgotten? And what these numbers actually mean? An Optimove research tells it all
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Everyone believes their business is customer-centric, but more often than not, people within an organization are looking at the same customer through different prisms. Learn how your company structure is harming your marketing goals
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Happy Thanksgiving, and happy holiday shopping season. If your brand really wants to go 'into the black' and have its share of the $11.8bn extravaganza, your campaigns should revamp accordingly. An Optimove research reveals how effective they can be during this time of year
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Reactivate, personalize, look for your VIPs and never sell yourself short. Optimove's marketing experts give you some straight-forward pointers to help turn the holiday season to a fruitful one
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Black Friday is just around the corner, and with it an increased need to better identify and treat your holiday-shoppers. How should you win their attention? Entice them. Here are some ideas
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Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable
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