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Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first

Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro

Leveraging Advanced Generative AI Tools to Enhance Customer Journeys

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Data, Marketing and the Universe

By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.

How to Keep Your First-Time Customers Coming Back

by Neil Hoyne, best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts”

Drawing insights from historical Optimove data from the 2022 FIFA World Cup, we’ve identified five key factors to understand the motivations of new players entering the scene

A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI

Discover key insights from Optimove Connect 2024