- Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024
- Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks
- Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
- The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI
- AI-orchestrated Gamification in iGaming Defined
- Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions
- Crafting a Successful Journey Orchestration Strategy
- Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?
- 6 Email Segmentation Strategies for Higher Conversions
- Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting
Latest
How data-driven insights help operators protect players and their business
AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how
How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament
Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies
From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning
What an incredible first day at Optimove Connect 2025! Here’s a quick recap of the key sessions from Day 1
Retailers can take a page from iGaming’s playbook to boost loyalty and customer engagement. Timothy Biddiscombe, CEO of Purple Square CX, explains how
Optimove’s Pulse tool offers unmatched insights into iGaming and sports betting trends, performance, and benchmarks. Each month, we break down the key stats operators need to know to stay ahead