Data, Marketing and the Universe
Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable
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Klium's management wanted to improve customer loyalty, increase the size and frequency of orders and gain deeper insight into their customers’ behavior. Optimove was there to help achieve their goals
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Suspicion towards innovation is not the right precept to follow these days. And as all smart marketers should know by now, you need to be where your customers are heading. Let's talk about digital assistants for a minute
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Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts
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Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer
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Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Let this research by Optimove show you exactly how more effective they can be
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It happens often, not only in the Hi-Tech industry: Young talents in a professional role find themselves managing teams and workers, with no real background or managerial experience. But there are more opportunities than worries in that scenario. Optimove's CEO explains why
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Build an experience, collect the data on the way, and encourage your customers to try harder by rewarding their efforts. Our second five-email-tips-guide is a major step down the long-lasting relationship road
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Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done
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"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid
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Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck
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It’s not easy to keep the information flowing between 200 employees. Learn what we did to share achievements, disappointments, worries, and goals with each other while creating a habit of reflection and team sharing
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