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Customer-Led Marketing Platform

Customer-Led Marketing Platform

Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI.

Digital Experience Platform

Digital Experience Platform

Deliver personalized experiences in real-time, across web, app and marketing channels.

Combine CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution.

Offer personalized promotions with a CRM-powered promotion engine.

Live Sports Marketing

Deliver real-time, personalized campaign messages during Live sporting events.

Native Marketing Channels

Execute personalize customer-led marketing campaigns, across all marketing channels.

Native Marketing Channels

Gamification

Live Sports Marketing

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iGaming

Retail

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Social Games

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Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

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Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

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50 posts found by Rob Wyse

Author

AI Commerce Wars and the Battle for Your Shopping Journey

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

15 August 2025
Rob Wyse

Beyond the Surface: What AI Agents and Casino Players Are Really After

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

8 August 2025
Rob Wyse

Personalization in Marketing: It’s the Difference Between Loyalty and Loss

How Positionless Marketers are delivering faster, smarter, and more relevant campaigns

5 August 2025
Rob Wyse