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Customer-Led Marketing Platform

Customer-Led Marketing Platform

Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI.

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Digital Experience Platform

Deliver personalized experiences in real-time, across web, app and marketing channels.

Combine CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution.

Offer personalized promotions with a CRM-powered promotion engine.

Live Sports Marketing

Deliver real-time, personalized campaign messages during Live sporting events.

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Execute personalize customer-led marketing campaigns, across all marketing channels.

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Gamification

Live Sports Marketing

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iGaming

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Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

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Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

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47 posts found by Rob Wyse

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From AI Curiosity to VIP Urgency: Intelligence, Incentives, and What Comes Next

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

1 August 2025
Rob Wyse

Holiday 2025: Positionless Marketing Can Help Retailers Connect With Cautious Consumers in a Season of Uncertainty

What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers

31 July 2025
Rob Wyse

From Skill Gaps to Shopping Shifts: What Marketers Need to Know

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

25 July 2025
Rob Wyse