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Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

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60 posts found by Rob Wyse

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ChatGPT and Halloween Games: The Latest in AI-Powered Engagement

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

10 October 2025
Rob Wyse

AI and Marketing: From Holiday Searches to 2030 Strategies

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

26 September 2025
Rob Wyse

October: The Decisive Month To Capture Holiday Shoppers

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

24 September 2025
Rob Wyse