Product

Orchestrate

Build and optimize multichannel journeys with Al decisioning

Engage

Engage

Create and deliver personalized, multichannel campaigns at scale

Gamify

Launch interactive games and experiences to boost loyalty

Serve dynamic content across your site and app

Predict, personalize, and optimize with Al built for you

Native Marketing Channels

Execute personalize customer-led marketing campaigns, across all marketing channels.

Native Marketing Channels

Gamify

Personalize

Email

WhatsApp

Ad Networks

SMS

Mobile

Integrations

Web

Industries

iGaming

Retail

Forex

Social Games

Mobile Apps

Industries Overview

Resources

Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

Resources Overview

eBooks, Guides & More

Achieve marketing mastery with our marketing how-to guides, DIY hacks, reports and more.

Customer Success Stories

Learn how brands in your industry are using Optimove to improve every customer KPI.

Use Cases

Get specific examples of data-driven campaigns created by brands with Optimove.

Videos

Discover best practices and industry insights from customer marketing experts.

Learning Center

Broaden your knowledge in customer modeling, retention best practices and more.

Blog

A collection of stories, insights, and news on the future of Positionless Marketing.

Academy

Find all the resources you need to be an Optimove expert, from online courses to technical API documentation.

EN
PT
ES

EN

Request a Demo

Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

Posted in

59 posts found by Rob Wyse

Author

AI and Marketing: From Holiday Searches to 2030 Strategies

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

26 September 2025
Rob Wyse

October: The Decisive Month To Capture Holiday Shoppers

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

24 September 2025
Rob Wyse

NFL Mid-Season Playbook: Why Cross-Selling Is the Key to Sustaining NFL Betting Engagement

Learn how sportsbooks can beat mid-season churn with cross-selling and smarter orchestration

23 September 2025
Rob Wyse