Rob Wyse

Rob Wyse

Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

36 posts found by Rob Wyse
8 Customer Segmentation Models: Unlock the Power of Precision Marketing
Learn how different types of customer segmentation models can be used to enhance the customer experience, drive retention, and foster lifelong customer loyalty.
10 Ways Product Recommendations Can Increase Sales
Why you need product recommendations: they do more than boost your revenue — they also improve customer satisfaction and inspire loyalty for life.
Pini Yakuel, CEO of Optimove, at Connect 2025 on The Rise of Positionless Marketing
Positionless Marketing has evolved from an idea to a movement to a global trend
The Role of AI Analytics in Responsible Gambling
How data-driven insights help operators protect players and their business
Lottery Operators Avoid ‘Ready, Fire, Aim’ Practices: Set Target Audience Lifecycle Stages and Objectives
This is Part 1 of a Two-Part Series on Best Customer Relationship Marketing (CRM) for Lottery Marketing.
The iGaming Churn Descending Recovery Curve
New data from over 5 million players reveals a clear truth: the sooner operators engage churned players, the more value gained
2024 Consumer Shopping Trends for Summer
The comprehensive analysis highlights summer shopping trends and behaviors, confirms all consumer shopping habits.
Trust Gaps and Marketing Fatigue in the Financial Services Industry: Optimove's Revealing Survey & Report Released
Financial service providers too often miss opportunities by overlooking clients' personal life situations, while pushing irrelevant messages causing marketing fatigue 
SMS Now “Channel of Choice” for NFL Gambling: 11 Reasons to Favor SMS for Campaigns
In December 2022, the Las Vegas Review-Journal reported data from the Nevada Gaming Control Board revealing an ongoing trend. Mobile wagers constituted 68.1 percent of the state's total handle during the first 10 months of 2022, following the 2021 milestone of 64.6 percent. This equated to $5.3 billion out of a total of $8.1 billion in bets. The trend illustrates industry growth, tripling since 2010's figure of $2.7 billion.
Lottery Operators: Firing Lottery Marketing Messages that Hit the Mark
Part 2 of a Two-Part Series on Best Practices Regarding Customer Relationship Marketing (CRM) for Lotteries
UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."
UK Meds, a leading online healthcare provider, embarked on a journey to optimize its marketing strategies with the help of Optimove. This success story explores how Optimove’s Customer-Led Marketing addressed UK Meds' pain points, enabled cost savings, and improved efficiency while maximizing their existing customer base
3 Tips for Scaling Your Social Gaming App
Recent shifts in data privacy regulations make it more challenging for marketing teams to acquire new users
Top 4 Benefits of SMS Segmentation: Why Segmentation & SMS Need to Be Hand in Hand
To harness the full potential of SMS marketing, SMS segmentation is not just an option — it's a necessity
10 Strategies for Successful Lifecycle Email Marketing
Drive revenue growth and increase lifetime customer value (LCV) with these lifecycle email marketing strategies from our experts
Using AI to Drive Customer Loyalty: Insights from the 2024 Consumer Perspectives on AI-Driven Brand Marketing Report
In this report, we uncover what shoppers really think about how AI is used to market to them — and their answers may surprise you
Unwrapping Customer Loyalty: How to Drive Retention After the Holidays
Use these exclusive holiday insights to turn first-time shoppers into loyal, lifelong customers
NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player’s Lifecycle
In 2023, marketing fatigue became identified as a prevailing challenge for marketers. Optimove’s 2023 surveys highlight its impact on consumers and actions marketers can take now
ICE 2024: The CRM Lightning Talks Are Back in Action
Five experts. Five topics. Ten minutes each. Every hour.
Optimove Connect 2024: Highlights in Pictures
Discover key insights from Optimove Connect 2024
The Caitlin Clark Effect: NCAA Betting Impact
Optimove Insights’ analysis based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 
Unlocking Post-Purchase Customer Journeys: Jabra Case Study
Discover how the audio solutions leader navigates Post-Purchase Customer Journeys in a marketplace-dominated landscape
Join Optimove at CRMC 2024, May 20-22: CEO Pini Yakuel Unveils the 'Position-less Marketer' Ensuring Career Success
Optimove Sessions and Discussions will help marketers unlock transformative strategies, actionable insights, and the latest CRM trends from top industry leaders!
How DAZN Decreased Churn & Maximized Lifetime Value with Optimove
Learn how the sports streaming giant transformed its targeting strategies and user engagement tactics with Optimove
The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
Optimove Insights analyzed over 15 million bets placed in the regular WNBA season games in the month of May
Marketers Share Five Pillars of Customer Retention Success
Seasoned CRM marketing experts share winning retention marketing strategies  
Top 10 Blogs of 2024
Discover the hottest CRM marketing topics of 2024 chosen by our readers, from AI innovation to position-less marketing and more
5 Taxing AI Marketing Challenges in 2025
Marketers, discover the biggest AI marketing issues of 2025 -and how to overcome them -so real-time marketing feels less like a tax audit this Tax Day
Mother’s Day 2025: Why Marketers Must Anticipate, Not Just React
Shoppers are waiting longer, prioritizing quality, and expecting brands to meet them across channels. Positionless Marketing can ensure marketing teams keep up
Holiday 2025: Positionless Marketing Can Help Retailers Connect With Cautious Consumers in a Season of Uncertainty
What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers
Personalization in Marketing: It’s the Difference Between Loyalty and Loss
How Positionless Marketers are delivering faster, smarter, and more relevant campaigns
This Labor Day – The “Must Have” in Labor is AI to Make Workers Like Ironman
Labor Day honors the power of people. Positionless Marketing – supercharged by AI – puts that same power into marketers’ hands. Here’s how
NFL Mid-Season Playbook: Why Cross-Selling Is the Key to Sustaining NFL Betting Engagement
Learn how sportsbooks can beat mid-season churn with cross-selling and smarter orchestration
AI Moves from Backend to Frontline in Retail
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
The Day the Cloud Went Dark: Lessons from the AWS Outage
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Recurring campaigns
From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
ChatGPT and Halloween Games: The Latest in AI-Powered Engagement
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing