iGaming & Sports Betting Solutions

Optimove is more than a CRM marketing Platform. Built specifically for iGaming and Sports Betting, it offers a comprehensive Player Engagement Platform. All products and AI models are specifically designed for gaming to address the unique challenges of the industry. Supported by a team of experts with years of iGaming experience—from developers to strategic advisors—Optimove empowers operators to deliver fully personalized, dynamic player journeys that drive player retention, and loyalty. Grounded in more than a decade of partnership with the world’s leading iGaming brands, and as a multiple award-winner trusted by 56% of the EGR Power 50, Optimove helps enterprises and emerging operators overcome complex retention challenges, meet regulatory demands, and achieve sustainable growth.  

Optimove’s Player Engagement Platform goes beyond traditional CRM marketing to power every stage of the player journey, from acquisition to loyalty. It unifies player data into a single view, enabling precise segmentation and orchestrating real-time, personalized messages across multiple channels—including web, apps, lobbies, bet slips, and game recommendations. Powered by four core solutions—CRM Marketing, Digital Personalization, Promotions Management, and Gamification— the platform helps operators deliver tailored, dynamic experiences that drive player retention, engagement, and long-term lifetime value.

Optimove powers 56% of the EGR Power 50 operators and numerous regional challenger brands and emerging operators across regions. Among them are FDJ United, Entain, Bet365, Lottomatica, Kaizen, Sisal, Stake, ESPNBet, GGPoker, RTP100, Lulabet, BestOdds, BetJets, and many more.

Yes. Optimove’s CRM Marketing Platform is built specifically for the fast-paced, highly regulated realities of iGaming and Sports Betting. It unifies player betting history, real-time gameplay, and predictive signals into a single player view, powering AI segmentation and multichannel orchestration across the most relevant channels for each player. Optimove’s native email, SMS, web, and mobile channels deliver real-time, compliant, and personalized messages that resonate with every player, strengthening loyalty and maximizing lifetime value.

Optimove’s AI-driven segmentation continuously analyzes historical, real-time, and predictive data within each player’s 360° view to identify behavioral patterns and correlations unique to gaming—such as betting activity, gameplay frequency, deposits, and preferences. Players are dynamically grouped into micro-segments every second across multiple lifecycle and behavioral layers that evolve as their activity changes. This layered, continuously learning approach ensures every player’s journey evolves naturally, with each interaction informed by the latest insights and shaping experiences that are always relevant and truly personalized.

Digital Personalization enables the continuous adaptation of every player’s experience across all touchpoints. From “because you played” game recommendations to in-play messages and live bet tips during sports events, Optimove Personalize reacts instantly to player behavior and context. Powered by 20+ iGaming-specific AI models, it delivers relevant content, offers, and recommendations that turn engagement into real-time conversions. Operators can layer AI insights with their own business rules to align personalization with commercial goals, prioritizing higher-margin or high-RTP games, new launches, or key campaigns, while maintaining control over profitability. By combining AI with human strategy, Digital Personalization makes every player journey feel cohesive, consistent, and truly personal.

Optimove’s AI-orchestrated gamification solution, Optimove Gamify, drives loyalty by turning every game into a captivating, interactive experience. From branded mini-games that attract new players, to ongoing quizzes, challenges, and leaderboards, each experience adapts in real-time to player behavior and preferences.
Every gamified interaction generates new data, which is fed back into Optimove to enrich segmentation and personalization. The result is a continuous engagement loop where every game, prediction, or reward makes the next player’s experience more relevant and exciting, driving more frequent logins, longer play sessions, and measurable revenue uplift.

Optimove's Promotion Management solution delivers dynamic, CRM-powered rewards using unified player data and AI to tailor every promotion—whether a free spin, cashback, or deposit match—to each player’s real-time behavior or predictive attributes such as probability to churn, or reactivate, or likelihood to become a VIP player. OptiGenie AI matches the right bonus to the right player, striking a balance between generosity and ROI, and ensuring every reward is personalized and controlled. With built-in budget and player distribution capping, operators can confidently manage promotional spend, measure uplift, and achieve sustainable profitability from every promotion.

Optimove’s AI, OptiGenie, powers every stage of the player lifecycle. Predictive AI identifies what players are likely to do next, based on their rich historical and real-time data, whether they will place their next deposit, churn, or convert to VIP. Prescriptive AI decisioning then determines the best action for each player, orchestrating personalized journeys automatically across channels. Agentic AI works alongside marketers to identify trends and adapt campaigns in real-time, driving the highest performance. Generative AI supports campaign creation by producing on-brand content and templates aligned with each operator’s guidelines. 
Combining all of these AI capabilities into a single platform, Optimove’s Player Engagement Platform enables operators to deliver more relevant interactions, optimize campaigns performance, and measure impact with precision.
 

Optimove’s iGaming CRM lets operators run every campaign, journey, and strategy as a statistical experiment with built-in control groups so that operators can measure true incremental impact on KPIs like deposits, net gaming revenue, and player lifetime value. Optimove’s uplift modeling and built-in iGaming reports reveal what really drives growth, enabling continuous optimization, smarter spend, and strategies that turn marketing into measurable, long-term growth.

Optimove automates compliance checks in real-time. The multi-channel preference center enables operators to enforce per-product and per-channel consent, while channel eligibility ensures that operator rules are applied across campaigns. Before a campaign is sent, a final compliance check is run that integrates with regulatory services to exclude self-excluded or ineligible players. Every action is logged with consent history and audit trails. Together with GDPR and CCPA alignment, this ensures operators can scale personalized marketing responsibly, knowing every message is permissioned, secure, and regulator-ready.

Yes. Optimove’s CRM marketing solution is built for operators of all sizes and growth stages. Emerging operators can access it through Optimove Ignite+, the first expert-built program designed to accelerate growth and address the specific needs of iGaming and sports betting next leaders.

Optimove offers a flexible pricing model designed to align with each operator’s size, scale, and needs. Pricing is based on key usage indicators, such as player data volume, active profiles, and the scope of capabilities across CRM, Digital Personalization, Promotion Management, and Gamification.
The platform provides access to player data infrastructure, predictive segmentation, multi-channel campaign management, performance analytics, and AI-driven decisioning. Additional solutions can be configured to match each operator’s priorities and growth strategy. Optimove does not charge per user or limit data usage, allowing teams to collaborate freely and scale without friction.