Create unforgettable experiences that transform first deposits into lasting loyalty, maximizing lifetime value and fuelling sustainable growth
Optimove allows your team to operate without handoffs or bottlenecks
The #1 CRM in iGaming
Understand what drives every player with a 360° view powered by real-time, historical, and predictive data at your fingertips—no engineers needed.
Tap OptiGenie AI decisioning engine to deliver personalized player journeys for maximum impact, with minimal manual setup.
Engage players across email, SMS, mobile, web, and even straight into the casino lobby with personalized messages triggered automatically by behaviour, context, and value.
The AI personalization engine built for iGaming
Tailor bet slips, lobbies, and game picks across apps, websites, and more by using over 20 iGaming-specific AI models.
Trigger real-time messages during sporting events, automatically personalized to player preferences, bet history, and live, in-play developments.
Power on-site search with personalized recommendations that drive conversions and deposits.
The AI-orchestrated gamification platform
Gamify players’ journey with 60+ games that drive acquisition, boost retention, and build loyalty.
Build and deploy branded games across web, app, and in-platform touchpoints without developer support.
Let OptiGenie AI dynamically select and deliver personalized games as part of integrated player journeys.
The dynamic, CRM-powered promotion engine
Leverage unified player data, including recent behavior, activity, and predictive models, to create promotions tailored to every player.
Let AI decisioning match each player to the right bonus, balancing generosity with profitability without extra manual calculations.
Use AI-optimized control groups and manage promo spend while tracking true uplift with statistical confidence.
The Optimove advantage
Use built-in consent tools and messaging preference centers to align with regulations and player expectations for long-term loyalty.
Get actionable recommendations from OptiGenie AI to optimize your marketing execution and grow NGR, deposits, and engagement.
Refine your strategy by accurately assessing your performance against industry-wide benchmarks created from thousands of data points.
Learn how FDJ United transitioned to Positionless Marketing, giving every marketer Data Power, Creative Power, and Optimization Power to create and run campaigns independently
A comprehensive program designed to help emerging iGaming and sports betting operators accelerate growth by providing expert CRM guidance, industry insights, and affordable access to the industry-leading CRM platform
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
