Promotions Engine for iGaming & Sports Betting

Promotions for every player, powered by CRM data 

Reimagine rewards with personalized promotions that boost engagement and optimize budgets with OptiPromo

Launch, manage, and optimize rewards on your terms 

Transform your strategy with next-gen promotions built by your CRM team to boost retention and streamline operations—no analysts or developers needed

  • Deliver CRM-powered rewards at scale 

    Maximize player engagement with dynamic promotions 

    • Create dynamic promotions based on CRM data 

      Calculate player rewards based on attributes such as average bet amount and deposit-to-bonus ratio without the need for analysts. 

    • Build reward tiers that reflect player value 

      Set up smart rewards based on real behavior, like deposit size and betting frequency, without requiring help from data teams. 

    • Don’t limit your reward conditions 

      Use advanced qualification logic such as nested conditions, rules, and attributes, all managed directly by you, no engineers required. 

  • Optimize reward allocation with AI decisioning 

    Tailor rewards to player value and behaviour 

    • Offer a variety of reward types across verticals 

      Independently launch cash rewards, free spins, bets, or tournament entries to execute your promotional strategy in minutes. 

    • Align rewards to players—automatically 

      Let OptiGenie AI match every player with the ideal promotion for them based on their historical, real-time, and predicted behaviour.

    • Get notified of inefficiencies instantly

      Have OptiGenie flag inefficiencies and recommend fixes, approve them and let AI agents optimize promotions for you. 

  • Balance generosity and budget control 

    Drive sustainable growth with advanced promotion management 

    • Strategically control bonus distribution 

      Prevent over-distribution by capping the number of players eligible for a promotion, ensuring a controlled and strategic rollout. 

    • Set promotional budget caps 

      Avoid overspending by defining total spend limits for any promotion—see rewards automatically paused without the need to open a ticket. 

    • Increase margins with smart optimization 

      Let OptiGenie AI agents dynamically choose the best promotion for each player, automatically boosting margins across campaigns.

  • Supercharge your tech stack 

    Integrate seamlessly into your current promo setup 

    • Enable full control via API-driven flexibility 

      Enhance your current promo stack by seamlessly integrating through our API or managing promotions directly within the platform. 

    • Make rewards an integral part of player journey 

      Personalize promotions across email, web, mobile, and app from a unified journey builder for faster execution and enhanced control. 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

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  • Engage

  • Personalize

  • Gamify

  • OptiGenie AI

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