
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Reimagine rewards with personalized promotions that boost engagement and optimize budgets with OptiPromo
Transform your strategy with next-gen promotions built by your CRM team to boost retention and streamline operations—no analysts or developers needed
Maximize player engagement with dynamic promotions
Calculate player rewards based on attributes such as average bet amount and deposit-to-bonus ratio without the need for analysts.
Set up smart rewards based on real behavior, like deposit size and betting frequency, without requiring help from data teams.
Use advanced qualification logic such as nested conditions, rules, and attributes, all managed directly by you, no engineers required.
Tailor rewards to player value and behaviour
Independently launch cash rewards, free spins, bets, or tournament entries to execute your promotional strategy in minutes.
Let OptiGenie AI match every player with the ideal promotion for them based on their historical, real-time, and predicted behaviour.
Have OptiGenie flag inefficiencies and recommend fixes, approve them and let AI agents optimize promotions for you.
Drive sustainable growth with advanced promotion management
Prevent over-distribution by capping the number of players eligible for a promotion, ensuring a controlled and strategic rollout.
Avoid overspending by defining total spend limits for any promotion—see rewards automatically paused without the need to open a ticket.
Let OptiGenie AI agents dynamically choose the best promotion for each player, automatically boosting margins across campaigns.
Integrate seamlessly into your current promo setup
Enhance your current promo stack by seamlessly integrating through our API or managing promotions directly within the platform.
Personalize promotions across email, web, mobile, and app from a unified journey builder for faster execution and enhanced control.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%