Reimagine rewards with personalized promotions that boost engagement and optimize budgets with OptiPromo
Transform your strategy with next-gen promotions built by your CRM team to boost retention and streamline operations—no analysts or developers needed
Maximize player engagement with dynamic promotions
Calculate player rewards based on attributes such as average bet amount and deposit-to-bonus ratio without the need for analysts.
Set up smart rewards based on real behavior, like deposit size and betting frequency, without requiring help from data teams.
Use advanced qualification logic such as nested conditions, rules, and attributes, all managed directly by you, no engineers required.
Tailor rewards to player value and behaviour
Independently launch cash rewards, free spins, bets, or tournament entries to execute your promotional strategy in minutes.
Let OptiGenie AI match every player with the ideal promotion for them based on their historical, real-time, and predicted behaviour.
Have OptiGenie flag inefficiencies and recommend fixes, approve them and let AI agents optimize promotions for you.
Drive sustainable growth with advanced promotion management
Prevent over-distribution by capping the number of players eligible for a promotion, ensuring a controlled and strategic rollout.
Avoid overspending by defining total spend limits for any promotion—see rewards automatically paused without the need to open a ticket.
Let OptiGenie AI agents dynamically choose the best promotion for each player, automatically boosting margins across campaigns.
Integrate seamlessly into your current promo setup
Enhance your current promo stack by seamlessly integrating through our API or managing promotions directly within the platform.
Personalize promotions across email, web, mobile, and app from a unified journey builder for faster execution and enhanced control.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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How does Optimove’s Promotions Engine differ from other tools?
Optimove’s Promotions Engine and Offer Management Platform leverages Optimove’s historical, real-time, and predictive player data to automate complex, CRM-powered bonus calculations. iGaming and Sports Betting operators can create, manage, and optimize personalized promotions at scale by defining tiers for player segments, setting budget limits, and controlling reward distribution. By aligning every promotion with player value, Optimove ensures stronger engagement and smarter spend.
How does Optimove’s Promotion Engine integrate into my existing setup?
Optimove’s Promotion Management seamlessly integrates into operators existing tech stack. They can connect it via API to automatically sync rich player data, and promotion lists, or manage everything directly within the Optimove UI. This flexibility allows for retaining an existing promotion system while gaining CRM-powered precision and AI optimization
How does Optimove maximize player conversions through promotion management?
Optimove’s Promotion Management software combines AI decisioning with personalized, tiered promotions to ensure every player gets the right type and amount of reward. Using behavioral data, predictive signals, and real-time activity, the engine targets the players most likely to convert. Aligning with audience caps, OptiGenie AI can prioritize players by any metrics, such as those with the highest conversion potential, driving stronger engagement and loyalty.
What types of promotions can operators create?
Operators can create various promotion types, including deposit matches, free spins, cashback, or custom rewards. Each promotion can include multiple tiers for different player segments, with rules that define budget limits and the number of players eligible to receive each reward.
How does Optimove strike a balance between profitability and promotional spend?
Optimove’s offer management software reduces wasted bonuses by giving operators complete control over budgets and player distribution. Brands can cap total spend or limit the number of players who will receive the promotion, and it will automatically stop once those limits are reached. AI then directs rewards to the players most likely to respond, so every free spin or free bet drives higher ROI while protecting your margins
How does Promotion Management work with Optimove’s CRM solution?
Promotions are natively connected to Optimove’s CRM solution, leveraging unified player profiles and predictive insights to deliver fully personalized rewards. Each promotion adapts dynamically to player behavior while ensuring consistent delivery across all native, player-preferred channels. Working seamlessly alongside campaigns, journeys, and personalized experiences, this creates a unified and coherent customer journey.
How can operators analyze promotion performance?
Analytics are integrated directly into Optimove’s reporting dashboards. Each promotion is linked to campaigns, player segments, and KPIs, enabling operators to measure reach, conversion, and KPI uplift in real-time. This visibility helps optimize spend, maximize player value, and continuously improve promotional strategy.
How is the Promotions Engine solution priced?
Pricing is based on the features you use and how you deploy the solution—either via API integration or directly within Optimove’s platform. This approach ensures operators only pay for what they need, without hidden fees or per-seat charges, giving them predictable costs that grow alongside your marketing goals.
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