Reimagine player experiences with gamification seamlessly integrated within your player journeys, so you earn their loyalty, every single day
Launch branded games that captivate players at every touchpoint—turning everyday play into limitless performance
Drive retention with endless play
Launch interactive experiences, from spin-the-wheel bonuses to big match trivia, all designed to boost retention, engagement, and your brand.
Increase DAUs, frequency, and deposits with branded mini-games that players can’t resist like three-reel slot, memory, or halftime hoops.
Fast time to market, full brand control
Get rid of bottlenecks by creating branded games in a marketer-first platform – no developers needed.
Bring gamified campaigns to life across web, app, and in-platform at breakneck speed, accelerating engagement and loyalty.
Know your players, maximize their loyalty
Replace passive touchpoints with interactive games that capture player preferences, building trust from the get-go.
Turn player insights into personalized campaigns, journeys, and rewards, driving verified acquisition with precise segmentation.
Gamification meets CRM power
Use unified player profiles and real-time decisioning to trigger games like game predictions, leaderboards, and trivia across touchpoints.
Amplify your rewards with dynamic gamified experiences, like bonus tournaments or cross-sell contests, to maximize player loyalty and lifetime value.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Check out our resources
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
What games does Optimove’s CRM gamification solution, Gamify, offer for iGaming and Sports Betting operators?
Optimove Gamify, the CRM gamification solution, offers a wide variety of game formats—from prediction games, trivia, and sports and seasonal calendars to spin-the-wheel, scratch cards, and leaderboards, all purpose-built for iGaming and Sports Betting.
How quickly can an operator launch a game?
All games are no-code and template-based, enabling operators to customize and launch in minutes without developer support. Games can be created to be on-brand so they fit consistently into multichannel campaigns.
How does AI-orchestrated gamification maximize player conversions?
Optimove Gamify is an AI-powered gamification solution that spans the entire player journey, from acquisition, where operators can collect zero-party data to personalize onboarding, to retention, where real-time, gamified moments keep players engaged, and finally to loyalty, where ongoing experiences foster lasting relationships. OptiGenie AI ensures these gamified touchpoints appear at the right moments, maximizing player engagement and ultimately, conversions along their journey.
Can Optimove Gamify connect with bonus systems for prize delivery?
Yes. Optimove’s CRM gamification solution integrates seamlessly with iGaming and Sports Betting bonus systems. When a player wins a prize—such as completing a game, answering a trivia challenge, or topping a leaderboard—the event can automatically trigger real-time bonus fulfillment within an existing wallet or reward system. This native integration creates a seamless, automated reward experience that enhances engagement and reduces the manual workload of operators.
How does Optimove’s CRM gamification solution integrate with iGaming platforms?
Optimove Gamify connects seamlessly with leading iGaming platforms and Player Account Management (PAM) systems through flexible API and Webhook integrations. This allows gameplay data, campaign performance, and player engagement metrics to sync in real-time with brands’ existing CRM, wallet, and marketing systems. The result is a unified, automated workflow that fits naturally into any operator’s tech stack—no heavy development required.
How can games be leveraged across player touchpoints?
Games can be embedded via links, iFrames, or pop-ups, in email, web, or mobile apps. Each game can be completely branded and automatically sends notifications containing player IDs, campaign IDs, or promo codes—to CRM or bonus system. This ensures every interaction is tracked back to the right customer, preventing abuse and enabling accurate reward allocation and reporting.
How does gameplay data connect to Optimove CRM Marketing campaigns in real time?
All gameplay events—from participation, answers, scores, prizes won, to leaderboard status—stream in real-time directly into Optimove. These data points can trigger journeys or follow-up campaigns, such as rewarding free spins when a player reaches a score threshold or re-engaging players who participated but didn’t redeem a prize.
How much does Optimove’s CRM gamification solution cost?
Optimove Gamify is priced based on the scope and complexity of strategy, including active campaigns, user volume, and the depth of experiences (e.g., challenges, badges, rewards, leaderboards).
