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Reimagine player engagement with branded minigames, loyalty mechanics, and personalized rewards that drive retention and optimize promotional spend.
Combine branded free-to-play games, loyalty, and smart promotions to create always-on engagement that drives long-term player value
With Optimove Minigames
Get rid of bottlenecks by creating branded free-to-play games in a marketer-first platform—no developers needed.
Use unified player profiles and real-time decisioning to trigger games like game predictions, leaderboards, and trivia across touchpoints.
Gamify zero-party data collection
Replace passive interactions with interactive games that capture player preferences, building trust from the get-go.
With Optimove Loyalty
Reward players for consistent activity across deposits, bets, gameplay, return visits, and more.
Create loyalty economies that players want to grow in
Introduce branded currencies, unlockable rewards, and limited-time incentives that build short- and long-term engagement.
Turn achievement into player status
Reinforce loyalty with badges, milestones, and missions that make advancement visible and rewarding.
With Optimove Promotions
Create dynamic promotions based on CRM data
Calculate player rewards based on player data, such as average bet amount and deposit-to-bonus ratio, without the need for data engineers.
Build reward tiers that reflect player value
Set up smart rewards based on real behavior, such as deposit size and betting frequency, without requiring help from data teams.
Optimize promotions with AI
Let Optimove AI agents dynamically choose the best promotion for each player, automatically boosting margins across campaigns.
With Optimove Gamify
Plan and gamify campaigns with ease
Combine free-to-play games, missions, and rewards into unified flows without switching tools or relying on multiple teams.
Trigger the right experience based on real-time data, from onboarding and KYC to betting activity and churn signals.
Increase impact. Not spend
Connect engagement, loyalty, and rewards to drive higher retention and lifetime value while keeping budgets under control.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Learn more, be more with Optimove
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Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
How quickly can an operator launch a game?
All Optimove’s games are no-code and template-based, enabling operators to customize and launch in minutes without developer support. Games can be created to be on-brand so they fit consistently into multichannel campaigns.
How does Optimove’s CRM gamification solution integrate with iGaming platforms?
Optimove Minigames seamlessly connects with leading iGaming platforms and Player Account Management (PAM) systems via flexible API and Webhook integrations. This allows gameplay data, campaign performance, and player engagement metrics to sync in real-time with brands’ existing CRM, wallet, and marketing systems. The result is a unified, automated workflow that fits naturally into any operator’s tech stack—no heavy development required.
What games do Optimove Minigames offer for iGaming and Sports Betting operators?
Optimove Minigames offers a wide variety of game formats—from prediction games, trivia, and sports and seasonal calendars to spin-the-wheel, scratch cards, and leaderboards, all purpose-built for iGaming and Sports Betting. Check out our full minigame library.
What loyalty programs or capabilities can I configure in Optimove Loyalty without engineering support?
With Optimove Loyalty, you can launch missions, award badges, issue virtual currencies, and deploy widgets & live games, all without waiting on engineering handoffs.
What players’ behaviors can I reward with Optimove Loyalty?
With Optimove Loyalty, operators can reward far more than just deposits. Incentivize the player through logins, bets placed, gameplay activity, repeat visits, profile completion, streaks, milestones, and cross-sell actions across the sportsbook and casino.
What is Optimove Loyalty for iGaming and sports betting operators?
Optimove Loyalty is a no-code loyalty platform that lets iGaming and sports betting marketers build and optimize player loyalty programs independently. Optimove loyalty allows operators to drive retention with missions, badges, currencies, and progression mechanics tailored to sportsbook and casino player journeys.
What types of promotions can operators create?
Operators can create various promotion types, including deposit matches, free spins, cashback, or custom rewards. Each promotion can include multiple tiers for different player segments, with rules that define budget limits and the number of players eligible to receive each reward.
How does Optimove Promotions integrate into my existing setup?
Optimove Promotions seamlessly integrates into operators' existing tech stack. They can connect it via API to automatically sync rich player data and promotion lists or manage everything directly within the Optimove UI. This flexibility allows for retaining an existing promotion system while gaining CRM-powered precision and AI optimization.
How does Optimove strike a balance between profitability and promotional spend?
Optimove Promotions reduces wasted bonuses by giving operators complete control over budgets and player distribution. Brands can cap total spend or limit the number of players who receive the promotion, and the promotion will automatically stop once those limits are reached. AI then directs rewards to the players most likely to respond, so every free spin or free bet drives higher ROI while protecting your margins.
How much does Optimove’s CRM gamification solution cost?
Optimove Gamify is priced based on the scope and complexity of strategy, including active campaigns, user volume, and the depth of experiences (e.g., challenges, badges, rewards, leaderboards).
