
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Launch automated, personalized live-sports marketing campaigns at scale to maximize in-play sports betting
Seamlessly combine CRM insights and live sports data feeds to engage sports fans as matches unfold
Engage players during crucial sporting moments
Trigger timely, personalized in-play messages the moment key events, like goals or cards, happen.
Automatically deliver data-powered game insights that help players make smarter in-play betting decisions.
Delight players with personalization
Let OptiGenie AI transform CRM data into highly customized in-play messages tuned to each player’s preferences and history.
Enhance engagement with AI-powered, personalized recommendations that pull in the latest odds—automatically, in real-time.
Improve campaigns with live performance insights
Follow the engagement and conversions of every campaign in real-time—no analysts needed.
Enable AI to dynamically determine the best campaign for each player based on their real-time engagement and signals.
Expand your reach
Easily scale your campaigns with dynamic personalization and fully automated delivery—no manual effort required.
Engage players across every major sport and league—delivering timely, personalized messages at scale across all your marketing channels
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%