Launch automated, personalized live-sports marketing campaigns at scale to maximize in-play sports betting
Seamlessly combine CRM insights and live sports data feeds to engage sports fans as matches unfold
Engage players during crucial sporting moments
Trigger timely, personalized in-play messages the moment key events, like goals or cards, happen.
Automatically deliver data-powered game insights that help players make smarter in-play betting decisions.
Delight players with personalization
Let OptiGenie AI transform CRM data into highly customized in-play messages tuned to each player’s preferences and history.
Enhance engagement with AI-powered, personalized recommendations that pull in the latest odds—automatically, in real-time.
Improve campaigns with live performance insights
Follow the engagement and conversions of every campaign in real-time—no analysts needed.
Enable AI to dynamically determine the best campaign for each player based on their real-time engagement and signals.
Expand your reach
Easily scale your campaigns with dynamic personalization and fully automated delivery—no manual effort required.
Engage players across every major sport and league—delivering timely, personalized messages at scale across all your marketing channels
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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Frequently Asked Questions
What is Optimove’s Live Sports Marketing solution for Sports Betting operators?
Optimove’s Live Sports Marketing offering, combines real-time sports data with CRM insights to deliver personalized, in-play betting messages during live events, helping operators capitalize on the fast-growing in-play betting market.
Why is Live Sports Marketing important for sportsbook operators?
Recent analysis from Optimove Insights shows that in-play betting accounts for 54% of all bets, with live bettors spending significantly more than pre-match players. Optimove’s Live Sports Marketing solution enables sportsbooks to be relevant and aligned with market trends by sending personalized updates during games—enhancing engagement, increasing bets, and driving higher player lifetime value.
How does Live Sports Marketing solution work?
Optimove’s Live Sports Marketing solution automates real-time engagement by analyzing live, real-time sports data alongside player preferences and betting history. When key moments occur—like goals, penalties, or set wins—Live Sports Marketing triggers personalized alerts across operator channels to drive instant betting activity.
What real-time events does Live Sports Marketing support?
Optimove’s Live Sports Marketing solution functions based on two real-time event types:
What CRM marketing channels does Live Sports Marketing support?
Live Sports Marketing supports all CRM channels that enable triggered, event-based campaigns.
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