Live Sports Marketing

Transform live sports into real-time engagement 

Launch automated, personalized live-sports marketing campaigns at scale to maximize in-play sports betting

The future of in-play betting 

Seamlessly combine CRM insights and live sports data feeds to engage sports fans as matches unfold

  • Keep players engaged with in-play messaging 

    Engage players during crucial sporting moments 

    • Deliver instant alerts of key moments 

      Trigger timely, personalized in-play messages the moment key events, like goals or cards, happen.

    • Inform players with real-time sporting insights 

      Automatically deliver data-powered game insights that help players make smarter in-play betting decisions. 

  • Drive relevancy with 
    AI-powered personalization 

    Delight players with personalization 

    • Personalize with rich player insights 

      Let OptiGenie AI transform CRM data into highly customized in-play messages tuned to each player’s preferences and history. 

    • Trigger personalized bet recommendations 

      Enhance engagement with AI-powered, personalized recommendations that pull in the latest odds—automatically, in real-time. 

  • Track every play, optimize every message 

    Improve campaigns with live performance insights 

    • Monitor campaign performance as the game unfolds 

      Follow the engagement and conversions of every campaign in real-time—no analysts needed. 

    • Convert at higher rates with AI decisioning 

      Enable AI to dynamically determine the best campaign for each player based on their real-time engagement and signals. 

  • Orchestrate campaigns at speed and scale 

    Expand your reach 

    • Dynamic personalization, streamlined delivery 

      Easily scale your campaigns with dynamic personalization and fully automated delivery—no manual effort required. 

    • Scale across sports, leagues, and channels 

      Engage players across every major sport and league—delivering timely, personalized messages at scale across all your marketing channels 

Explore the entire Positionless Marketing Platform

Give your teams more independence, ability, and agency with the powers to do anything and be everything

  • Orchestrate

    Build and optimize multichannel journeys with AI decisioning

    Explore
  • Engage

  • Personalize

  • Gamify

  • OptiGenie AI

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