Creating personalized, dynamic promotions used to mean hours of manual work—marketers had to run complex bonus calculations, build campaign logic from scratch, and monitor spend with tedious spreadsheets. Most tools couldn’t tap into real-time customer data, leading to overspending, inefficiencies, and missed opportunities to win customers’ hearts and boost loyalty. OptiPromo changes that by giving CRM teams the power to automate, optimize, and scale dynamic promotions.
Key takeaways:
With OptiPromo, marketers can craft meaningful promotions that boost player retention and lifetime value (LTV). They can create, automate, manage, and control dynamic, CRM-powered bonus promotions, ensuring rewards align perfectly with customer behavior and activity while managing reward distribution and budget.
OptiPromo allows marketers to:
Automate complex bonus calculations to deliver dynamic, CRM-powered promotions
Ensure every reward aligns with customer behavior, driving deeper engagement and retention
Control reward distribution and budget spend
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Optimove’s OptiPromo is a Game Changer
OptiPromo is not just a way to manage offers—it’s a smarter, data-driven promotion engine that transforms retention marketing. It helps operators make every reward count—by aligning promotions with player behavior, optimizing their generosity, maximizing profitability, while giving CRM teams complete control over budget spend.
Built as part of Optimove’s Promotion Suite, OptiPromo automates complex bonus calculations to deliver dynamic, CRM-powered promotions that can create up to 30 different player tiers per promotion, with tailored reward value for each target group. Leveraging Optimove’s rich player data and connecting directly with player activity and predictive insights ensures every reward is timely, relevant, and aligned with customer behavior—no matter how complex the reward calculation is.
The Value of Smarter Promotions
OptiPromo gives marketers complete control over campaign distribution and spend. With built-in customer and budget capping, you can set clear limits from the start restricting how many customers will receive a promotion to avoid over-distribution, and capping total spend per reward so that promotional budget is always in check.
Promotions built in OptiPromo help operators drive long-term value by maximizing player lifetime value rather than just chasing short-term clicks. With intelligent budget management, every dollar is spent with purpose, while automation frees CRM teams to focus on strategy, creativity, and optimization instead of manual calculations. And thanks to API-first flexibility, OptiPromo integrates seamlessly into your existing tech stack, giving you full control to launch smarter, faster, and more impactful promotions that supercharge your current capabilities.
Take a cashback campaign tailored specifically for VIP segments, for example. Traditionally, this would require manual segmentation, multiple bonus structures, and constant oversight.
With OptiPromo, it becomes a seamless, automated driver of retention and value.
VIPs can be easily grouped into tiers based on recent deposit behavior and future value. Tiered rewards are dynamically calculated and delivered, such as:
Tier 1: 5% cashback
Tier 2: 10% cashback
Tier 3: 15% cashback
OptiPromo’s budget capping features allow marketers to set total campaign limits—say, $50,000—and apply daily, weekly, or lifetime caps, such as $5,000 per day. Once the budget threshold is reached, the campaign automatically stops or adjusts, ensuring full control over spending without sacrificing performance.
This results in a strategic promotion that delivers personalized value boosts VIP retention and keeps budgets firmly in check.
In Summary
OptiPromo empowers CRM teams to create and manage dynamic, CRM-powered rewards at scale, controlling budget spend, maximizing engagement and increasing their player lifetime value. It’s more than just a promotion engine; it’s part of the Positionless Marketing era, where marketers are no longer limited by rigid tools but are powered by three essential capabilities: Data Power to target the right players, Creative Power to deliver compelling, personalized offers, and Optimization Power to ensure every reward counts. With OptiPromo, CRM becomes a growth engine enabling smarter, more strategic promotions that build loyalty, not just clicks.
For more insights on how to benefit from OptiPromo, contact us to request a demo.
Katerina is a Product Marketing Manager at Optimove, based in London. Previously, she spent three years at Kindred as a Global Brand Manager, focusing on acquisition and retention initiatives across various portfolios and markets. Before that, she spent 7.5 years in the FMCG sector as a Brand Marketing Manager responsible for local brand strategies. Katerina holds a Master's degree in Security Studies from UCL and a Bachelor's degree in Communications, Media, and Society from Leicester University.
