Optimove Orchestrate

Give your teams access to a comprehensive Single Marketing View for campaign management, orchestration and decisioning.

Single
Customer
View

Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.

Scalable
Data
Infrastructure

Optimove’s highly scalable, cloud-based database infrastructure enables real-time access and activation of all customer data by combining large-scale batch processing via the Snowflake Cloud Data Warehouse with an event streaming framework based on Confluent Cloud and Apache Kafka. This powerful infrastructure enables enterprises to access their always-up-to-date customer data, share it for downstream analytics, include it in proprietary models, and leverage it to create new customer attributes.

Customer-Led
Journeys

Optimove makes it easy to manage and optimize infinite customer journeys in which each customer is served with the next-best-action. With Optimove, marketers evolve from rigid, funnel-based customer journey maps to ai-based, self-optimizing journeys, by combining campaign priority and customer exclusion mechanisms. The results are adaptive customer-led journeys that adapt to changes in customer data, prior campaign responses, and predicted customer behavior, maximizing engagement, lifetime value, and loyalty.

Multichannel
Campaign
Automation

Optimove automatically runs your campaigns at their scheduled dates and times, via predefined single or multiple channels. The platform supports any 1:1 marketing channel, including email, SMS, mobile push messaging, Facebook Custom Audience, Google Display Network, website banner ads, call center, IVR, and many others. You can use native Optimove channels, your in-house tools and promo systems, any of Optimove’s integrated partners, or create your own integration via API. With Optimove, you will deliver every communication through the channels that are most effective for each customer.

Behavior-
Triggered
Interaction

Interact with your customers at the point of greatest impact – when they’re on your site or app! Optimove uses predictive segmentation and realtime customer activity data to serve hyper-targeted, activity-triggered marketing campaigns to individual customers based on customizable triggers you define in Optimove. When customer activity triggers a campaign, Optimove immediately sends your communication via email, webpage pop-up, mobile push notification or any other campaign delivery channel at your disposal.

Theme-
Guided
Analytics

Optimove has, at its core, an advanced CDP that powers on-demand interactive analytics applications. These important tools allow marketers to deeply explore their customer segments, personalized campaigns, degree of customer coverage and many other aspects of relationship marketing operations. This powerful view into the customer base and marketing activities helps marketers gain a deeper understanding of, and insights into, customer behavior – and how to always deliver the right message at the right time to each individual customer. Optimove also provides a customizable dashboard and BI Studio to monitor the KPIs most important to any business.