The #1 CRM Marketing Solution for iGaming
Optimove is a key partner for the leading and fastest growing iGaming and Sports Betting operators. Today, Optimove is used by 56% of the EGR Power 50 and 4 of the top 5 operators in North America.
Real-Time
Personalized
Marketing
Optimove’s CRM Marketing Solution facilitates iGaming and Sports Betting operators’ orchestration and automation of highly personalized real-time behavior- and activity-triggered campaigns, across all available channels. Additionally, marketers can enhance player engagement with real-time in-game messages for live events, leveraging real-time sports data and AI to identify relevant segments, create personalized campaigns, and deliver them instantly.
BetMGM uses Optimove to maximize CLTV
“Optimove has demonstrated themselves as being the key leaders in the CRM space”
Hyper-Segmented
Multichannel
Engagement
Optimove empowers marketers to discover invaluable player insights through powerful customer explorers and AI tools. By leveraging AI, marketers uncover untapped potential in their player base and optimize their marketing strategies for maximum impact. This enables the creation of hyper-segmented CRM Marketing strategies that blend business rules with AI-driven decisioning to deliver the right message to the right player at the right time.
Next Generation
Personalized
Experiences
Optimove’s Digital Experience Platform supports the dynamic personalization of websites, mobile apps, and outbound marketing channels by utilizing over 20 unique AI models. From personalizing a player’s search results in real-time, to dynamically serving personalized in-app bet slip recommendations, through to personalizing the complete Casino lobby based on models such as “People Near You” and “Because You Played.”
Gamification and
CRM Marketing
Synergy
Optimove’s integration with gamification leaders Captain Up and Gamanza Engage allow you to revolutionize your player engagement with the first AI-Orchestrated Gamification Solution. Trigger hyper personalized gamification events driven by Optimove’s industry leading orchestration and decisioning engine, to create the perfect CRM and Gamification unified strategy.
AI-Based
Generosity Spend
Optimization
Optimove’s self-optimizing AI models are designed to minimize generosity spend by optimizing bonus spend for each individual player. Within Optimove’s CRM Marketing Solution, the unified historical, real-time, and predictive player data is leveraged to inform AI decisions on ideal bonus offers for each player, ensuring maximum impact at minimum costs.
Marketing
Financial Uplift
and Effectiveness
Measurement
Optimove provides iGaming and Sports Betting operators robust tools to understand the true financial impact of every campaign, journey, and strategy through productized control groups. This ensures that marketing strategies are continuously optimized for maximum impact across business KPIs such as NGR, GGR, Number of Deposits, and more.
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Let us show you how agile and powerful
automated predictive marketing can be.