Relationship Marketing Hub
Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.
Predictive Customer Modeling
Optimove collects and consolidates your customer data. It then mines and models it, dynamically grouping customers with similar traits into micro-segments, forecasting their future behavior and value. An array of interactive dashboards provide you with a powerful view into your customer base and enables the discovery of distinct customer personas and unique value segments.
Multi-Channel Campaign Automation
Optimove is your power tool for building customized target segments and scheduling automated marketing campaigns for them, harmoniously orchestrated across a variety of channels. Optimove is a key enabler to managing a scientific and agile personalized customer marketing operation.
Optimove helps marketers systematically and continuously optimize the effectiveness of every campaign. By analyzing each campaign’s many parameters, and by generating true financial uplift measurements, OptiBot, Optimove’s marketing optimization bot, uses machine learning technology to make recommendations, offer insights, and even automatically self-optimize the matches between offers and the customer micro-segments receiving each one.