Optimove’s Science-First Relationship Marketing Hub drives measurable business
Gaining a deeper understanding of customers, including insights into what drives their behavior and what they are likely to do next, is at the heart of effective relationship marketing. Successfully ingesting and processing all customer data into a single customer view in order to make it easily accessible to marketers, while also providing smart insights, is the very foundation of an actionable customer data platform.
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. By autonomously transforming customer data into actionable insights – and focusing on each individual customer’s activities, behaviors and preferences – Optimove enables new approaches to strengthening customer relationships. Smart messaging prioritization and exclusion mechanisms cater to Dynamic Customer Journeys, while behavior-triggered interactions ensure that the right message is delivered at the right time via the right channel.
Optibot is the world’s first relationship marketing bot. Optibot bridges the gap between data science and the art of marketing, by serving marketers with actionable insights for the continuous optimization of customer communications. Optibot helps marketers avoid the high cost of generalization typical of batch and blast campaigns. By autonomously identifying untapped revenue opportunities within the customer base, Optibot makes it possible to leverage data for ongoing marketing performance improvement on a large scale.
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