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Claim your copyHow and where you work has changed—Optimove AI powers you with Native AI inside the platform, an MCP for any AI tool, and Custom Apps built for you
You need AI that works where you work. Optimove AI supports you inside Optimove, across AI tools like Claude, and through custom workflows.
Collaborate on decisioning, analysis, and creative
Multiple AI agents, one platform
From offer decisioning to content creation all the way to optimization recommendations, Optimove’s built-in AI agents cover every step of your workflow.
Grounded in your customer data
Every AI decision draws on unified behavioral data, predictive scores, and campaign history built from your own customers.
Optimization that never stops
Turn every customer interaction into an opportunity to improve, with self-optimizing agents that personalize experiences and maximize business results.
The Optimove MCP
Take Optimove wherever you work
Data Power in every AI tool
Access Optimove's unified customer data from Claude, ChatGPT, or any AI tool to explore insights, answer questions, and generate audiences faster.
Take Creative Power with you
Create email templates, promotions, and journeys from any AI tool and have them land inside Optimove, ready to launch.
Optimize from any AI surface
Ask any AI tool what's working across campaigns and journeys, pull the metrics that matter, and act on what needs improving.
Optimove Custom Apps
AI-built apps tailored to your needs
Go where no standard product can go
Optimove builds custom apps around the business-specific capabilities you need but cannot find off the shelf.
Powered by Optimove's full platform
Every Custom App taps into Optimove’s data, channels, and infrastructure, so you get a tailored solution with Optimove’s power built in.
No dev team required
Optimove handles the build, so your team gets a custom app ready to use without needing extra technical resources.
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Learn more, be more with Optimove
Check out our resources
What’s the difference between Optimove Native AI, the Optimove MCP, and Optimove Custom Apps?
Optimove AI is built around three pillars, each designed for a different way you work.
• Optimove Native AI brings predictive, generative, and agentic intelligence inside the platform—AI agents that help you predict customer behavior, create content, and optimize journeys.
• The Optimove MCP extends those capabilities to the AI tools you already use outside the platform, like Claude or ChatGPT.
• Optimove Custom Apps lets you build tailored workflows and applications on top of Optimove for specific business needs.
Together, the three pillars cover AI inside the platform, outside it, and on top of it.
Does Optimove Native AI require data scientists or analysts to use?
No. Optimove Native AI is built for marketers, not data teams. AI agents surface recommendations, discover audiences, and suggest next-best actions in plain language—directly inside the platform. You set the goals; the AI handles the rest.
Do you need technical skills to use the Optimove MCP in Claude or ChatGPT?
No. The Optimove MCP is available through your AI tool’s native connections—for example, Claude Connectors. Once set up, you can access Optimove data, create audiences, and build campaigns in plain language, just as you would in any conversation. No coding or developer support required.
Is your customer data safe when you access Optimove through an external AI tool?
Yes. Your customer data stays within Optimove’s security and governance framework. Connected AI tools only read and act within the permissions you’ve already set in Optimove.
Who builds Optimove Custom Apps?
Optimove’s AI Engineers build Custom Apps together with you. You bring the business need; Optimove’s team designs and builds the solution on top of the platform—using your data, your workflows, and your specific requirements as the foundation.
Can you control what Optimove AI does, or does it run on its own?
You’re always in control. Optimove AI surfaces recommendations, builds audiences, and prepares campaigns—but never activates without your approval. When using the Optimove MCP from an external tool like Claude or ChatGPT, campaigns are prepared and ready in Optimove, but you activate them manually. No campaign is ever sent without your say-so.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
