The following case study shows how the stationery and gift retailer turned CRM into a competitive advantage with Optimove

Gather and treat your data properly. Analyze it. Create micro-segments. Try to orchestrate them all. Match campaigns to individual customers. Somewhere along this journey, you'll have to trust AI. Otherwise, your personalization won't scale without your CRM journeys breaking and crossfiring

Growing through existing customers is more cost-effective than acquiring new ones. But it's not easy as it requires scaling your personalization. Building an ecosystem around this three best-of-breed solutions would set you up for that kind of success