Reaching your audience where you find them - desktop or mobile - with valuable messaging and content is critical to keeping your relevance as a brand in 2023

With two strategic acquisitions in 2022, Optimove added both mobile marketing channels and real-time personalization to create the first Customer-Led Marketing Platform. Optimove is kicking off 2023 with the addition of SMS, a crucial channel for all marketers, and delivering on our commitment to an all-in-one platform.

When people talk about 1-to-1 personalization, they usually mean personalized messages. But that’s not enough to unlock true personalization, the kind customers respond to consistency