We mention this from time to time, but marketers? They feel it all the time: the Cost of Acquisition is a one-way street going up a never-ending hill. Then why do many brands pour fantastic amounts into remarketing, attempting to re-acquire the same client again and again?

Talk about a match made in heaven – the leading AI-based content personalization and CRM Marketing solutions join forces to produce the most impactful consumer engagement platform in the market. Why do we call this one a game-changer? It allows brands to deliver hyper-personalized customer experiences at every touchpoint like never before. But don't just take our word for it; read on to see what it means for your marketing strategy

Five years ago, we proclaimed that by 2027 customer acquisition as we know it would be vanquished. Digital advertising’s ROI crisis has proven us right, but that doesn’t mean acquisition has to disappear completely. Learn what it needs to do to survive