Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.

Your success as a marketer can often depend on one pivotal thing: How well you're in sync with the IT team in your company. Optimove's Director of Product Marketing shares some winning insights

Marketers have been taught to think new technologies are the solutions for most challenges. Now, they’re confronted with the reality of managing and synchronizing this ever-growing toolbox