Rony Vexelman

Rony Vexelman

Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. 

Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

139 posts found by Rony Vexelman

25 Customer Engagement Trends For 2025

Key trends and strategies to elevate customer engagement and drive loyalty in the year ahead

How FDJ United Rewrote the Rules with Positionless Marketing

“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)

Here’s What You Need to Excel at Positionless Marketing (According to 15 Excellent Positionless Marketers)

A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing

How Agentic AI is Transforming Personalization: Shai Frank's Vision at Optimove Connect 2025

Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle

Are You Game? The Power of Gamification in Mobile Apps

Adding game-like elements to mobile apps, isn’t just cool or fun (and it is both). With app gamification brands have the opportunity to deliver competitive-based experiences that keep users hyper-engaged, and coming back to accomplish more goals, enjoy the thrill of competition, and reap the rewards. How do some of the world’s biggest brands deliver impactful app gamification?

How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how: