Rony Vexelman

Rony Vexelman

Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. 

Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

126 posts found by Rony Vexelman
25 Customer Engagement Trends For 2025
Key trends and strategies to elevate customer engagement and drive loyalty in the year ahead
How FDJ United Rewrote the Rules with Positionless Marketing
“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)
Here’s What You Need to Excel at Positionless Marketing (According to 15 Excellent Positionless Marketers)
A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing
How Agentic AI is Transforming Personalization: Shai Frank's Vision at Optimove Connect 2025
Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle
Are You Game? The Power of Gamification in Mobile Apps
Adding game-like elements to mobile apps, isn’t just cool or fun (and it is both). With app gamification brands have the opportunity to deliver competitive-based experiences that keep users hyper-engaged, and coming back to accomplish more goals, enjoy the thrill of competition, and reap the rewards. How do some of the world’s biggest brands deliver impactful app gamification?
How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement
The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how:
5 Benefits of Dynamic Customer Segmentation
Discover the power of dynamic segmentation marketing and how it can boost retention and maximize Customer Lifetime Value (CLV)
The Importance of Data Analytics in Retail
Discover how smart retailers use data analytics to drive retention and boost loyalty
2025 Marketing Fatigue Insights: Messaging is Key
2025 Report reveals how marketers can combat Marketing Fatigue with personalization, relevance, and AI-Driven insights to keep customers engaged
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
The Beauty of Personalization: How Sephora Balances AI and Human Insight
A behind-the-scenes look at how Sephora and Optimove orchestrate relevance at scale through intelligent customer journeys
Celebrating CRM Marketing Excellence: Meet the 2025 Heptagon Award Winners
Recognizing the top campaigns, marketers, and teams redefining customer-led marketing with AI and Positionless Marketing strategies
6 Ways to Re-engage Lapsed Users
During the next 5-10 years, the most successful brands will be the ones heavily focused on retaining existing customers, and for good reason. Selling to an existing customer has a success rate of between 60-70%, compared with a 5-20% success rate of selling to a new customer. What’s more, increasing customer retention by just 5% can boost profits by between 25 and 95%
Optimove Acquires Adact to Elevate AI-Orchestrated Gamification
Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty
Why Positionless Marketing Is the Future of iGaming
NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years
7 Reasons iGaming Operators are The World’s Most Sophisticated Marketers
iGaming marketers need to keep pace with a consumer "buying cycle" 10 times retail velocity, giving them minutes -- or even seconds -- to retain or lose a player.
Increasing Customer Revenue: Assumptions vs. Reality
Intuition is a great marketing tool, as long as it’s balanced with a good data-based reality check. Here are two examples of counter-intuitive data insights that can impact your marketing strategy
Using Your Magnifying Glass: Looking Closely at 9 Actionable Insights from Optimove’s Clients
Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business.
Advice from an Owl: What Does a 360° Customer View Really Mean?
Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer. But to ensure personalization, the effectiveness of your campaigns, and real money savings, it’s a must. And it’s doable
How Paul Stuart Revolutionized Its Customer Marketing with Optimove
Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer
Optimove as a Secret Weapon: The Anonymous Case Study Hack
One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret
Solving the Marketer's Paradox of Choice
Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.
The Martech Buy or Build Dilemma
Off the Shelf, or Off to Work? Here are the questions to ask and aspects to consider when deciding whether to integrate with a ready-made 3rd party marketing technology solution or to build it in-house
How OTT Platforms Can Leverage Data to Optimize Marketing Performance – Part I
Welcome to the first part of this series where we present actual, actionable insights – derived by real Optimove clients
How OTT Platforms Can Optimize Marketing Performance – Part II
Welcome to the second part of this series where we present actual, actionable insights – derived by Optimove's OTT clients
The Secret Ingredient for Delivering Higher Lifetime Value
Hungry for some CRM success? Here’s how Food Delivery brands can optimize marketing performances by being smart with their data
How To: Use Loyalty Data to Power Customer Retention and Reactivation
Retailer? Here’s a best practice-based methodology for marketing testing and optimization (with three more to download)
Get a Taste of How to Acquire High-Value Customers
An appetizer of actionable insights derived by an Optimove Food Delivery client (one example in this post, three more to download)
Ending the "Control Groups Leave Money on the Table" Conversation
Someone in your organization (is it you?) sometime said that using control groups is a waste of potential income. Show them these charts, will you?
The Best of Fantasy Sports Betting Campaigns to Follow
A whole new world of action-packed campaign ideas awaits you. Win large with the following two campaign strategies (and download four more)
Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?
We always say, “Start with the customer, win their loyalty for life,” but saying it and doing it are two completely different things.
Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You
With the addition of native sophisticated mobile marketing channels into the platform, Optimove is now the only solution combining a smart, actionable CDP, AI-based orchestration and optimization mechanisms, and all the execution channels a brand needs to deliver hyper-personalized customer experience at every touchpoint. Pretty exciting, huh?
Your CRM Journeys Will Crossfire (Unless They Are Mapped by AI)
"Anything that can go wrong will go wrong", they say. And if you are still mapping your journeys manually and enforcing them automatically – they will break and crossfire. Luckily, there's a solution (yeah, it's Optimove)
Growing With Optimove, Attentive, and Dynamic Yield: Your Ideal Go-To Combo for Multichannel Personalization, at Scale
Growing through existing customers is more cost-effective than acquiring new ones. But it's not easy as it requires scaling your personalization. Building an ecosystem around this three best-of-breed solutions would set you up for that kind of success
Orchestrating Personalized Customer Journeys with Optimove’s Self-Optimizing Journeys
To avoid irrelevant journeys and campaigns reaching customers, marketers must create and orchestrate truly personalized customer journeys. Here's how
The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal
Gather and treat your data properly. Analyze it. Create micro-segments. Try to orchestrate them all. Match campaigns to individual customers. Somewhere along this journey, you'll have to trust AI. Otherwise, your personalization won't scale without your CRM journeys breaking and crossfiring
See How Paper Source Increased Customer Reactivation rate by 126%
The following case study shows how the stationery and gift retailer turned CRM into a competitive advantage with Optimove
Is Your CRM Advanced Enough to Scale and Impact Growth?
Tough question? We made it simple for you to answer with the CRM Marketing Evolution Curve. Locate yourself, and your team, on it, and learn exactly where you need to go
Why a Tectonic Shift is Coming for the CDP Market
Some say that curiosity didn’t kill the cat, indecision did. The CDP category is dangerously teetering on the edge of that cat’s fate. The indecision surrounding what a CDP is might only be solved by a split in the category
Optimove Recognized as a Leader in Cross-Channel Campaign Management by Forrester
On its way to the highest recognition the independent research firm gives, Optimove received highest possible scores in 12 criteria including Testing & Optimization, Product Vision, Market Approach, and Supporting Product & Services
6 Ingredients of a MarTech Vendor that Brands Should Partner With
When it comes to choosing a marketing vendor, there are too many fish in the sea. Especially since you want more than just a “tool”. You want a partner that would help your business grow. Here’s what you should be looking for in a MarTech vendor that can really push you forward
The 2022 Heptagon Awards: Submit Your Nomination Now
Optimove's "Heptagons" is an annual celebration of CRM excellence that is dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. And this year, you get to submit the nominees
How Scientific Games Improved New Player Funnel Conversion by 33%
A powerful CRM Platform such as Optimove can help marketing teams improve performance during all customer journey stages. Here's how a major gaming provider optimized major KPIs in its New Player funnels
MORE New Year's Resolutions for Excellent CRM Marketing
Go to the gym, don't go to the gym. Eat more greens, eat fewer greens. We don't know much about that. But, if you want to build the best possible CRM Marketing strategy, start by following these NEW New Year's Resolutions
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
We gathered three Relationship Marketing experts and asked them about 2021 challenges, 2022 plans, and not surprisingly, the conversation surrounded Personalization, Segmentation, and Customer Lifetime Value. You know, the things that matter
How About You Get 10% More Revenue From Each Active Customer?
That's just one of the business-boosting results NYRA saw when the company implemented a lifecycle stage-based model and scaled its CRM Marketing. What else? Try 54% improvement in activating new customers. Want more? Check out the blog and the full case study below
Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)
Our clients' explanations of the dozens and dozens of nominations they submitted for our Heptagon Awards are CRM Marketing Goldmine. We took those thousands of words and present you with the most inspiring ones. So, there you have it: what it means and takes to do great CRM, straight from the horses' mouth
Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners
It's a wrap on the 2nd Annual Heptgaon Awards! We handed out 3 campaign awards, 3 team awards, and 3 individual awards to top-of-class CRM Marketing performers. See who the 9 winners are below, and start making your case for next year
When Optimove Becomes Your Brand's Happiness Lab
When we asked Izzy Darby, Sr. Marketing Manager at Paper Source, to break down how her team is using Optimove to transform business practices and results, we had a hunch she'll say some nice things about what it's like CRMing with us. It was the way she did it, though, which really moved us. It's, like, she really gets us.
Keep Spray-and-Pray at Bay: Best Practice for In-App Messaging Campaigns
Onboarding or promotional, win-back or feedback - there are a ton of ways to spin your mobile marketing campaigns, but whatever the goal, getting there should always rely on targeted engagement. In-app messaging is no different.
Great hotel experience? Think More Proximity Marketing and Less Bubbly Soaps
Hey, we have nothing against bubbly soap. On the contrary. But while most of the hotels we choose to stay in are good at meeting our basic needs, today’s digital traveler expects more than fresh sheets and shampoo. They expect Proximity Marketing. What is it, and how does it help hoteliers provide an unforgettable experience that drives engagement, boosts loyalty, and encourages repeat bookings? We checked in
DDL is a Mobile Marketer’s BFF: How to Use Deferred Deep Linking for Maximum Marketing Impact
No way around it, more users spend more time and money in-app. $133 billion in in-app spending in 2021 don’t lie. What can you do? Throw your hands up or focus your mobile marketing efforts to meet the fiercely competitive mobile apps landscape using DDL. We prefer the latter.
Don’t Push it, Cultivating App Users’ Trust is a Delicate Task
Surprise surprise, the modern consumer does not appreciate trust issues. Building trust through thoughtful communication with app users is about to become the critical element of every mobile marketing strategy. To cultivate trust, marketers have a responsibility to listen to their customers and respond with transparency and integrity. Here’s how to get started
Brands, Stop Re-acquiring the Same Customer!
We mention this from time to time, but marketers? They feel it all the time: the Cost of Acquisition is a one-way street going up a never-ending hill. Then why do many brands pour fantastic amounts into remarketing, attempting to re-acquire the same client again and again?
In Retail? Here's How to Use Proximity Marketing to Elevate Your Brand
Today, retail brands looking to increase their reach, engage their customers, and ultimately sell have long been busy exploring digital territories way beyond their brick-and-mortar walls and websites. Turning to hyper-efficient ways of connection that delight customers, retail mobile apps are truly leading the way. In the first three quarters of 2021, installs for retail apps reached 572 million with time spent in them tipping 100 billion hours and driving $359.32 billion in revenues. That’s a lot of billions …
5 Things That Scare Mobile Marketers - And How to Avoid Them
As the “spooky” season approaches, let’s admit that it’s not only ghouls and hauntings that will be keeping mobile marketers awake at night … Doing mobile marketing right involves a lot of spinning plates - drop one, and the ripple effects can have a frightening after-effect.
Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement
With an estimated annual purchasing power of $143 billion, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Take these tips to connect with, engage, and nurture your Gen Z audience
Last-Minute Christmas and Holiday Season Marketing Tips for Retailers
With less than two weeks until Christmas, we’ll wager there are still a lot of mobile marketing teams asking themselves if there’s anything more they can do to boost their holiday sales – even at this late stage. Well, guess what? The answer is a resounding yes, and we’ve got you covered!
Why 1-to-1 Personalization Isn't True Personalization
When people talk about 1-to-1 personalization, they usually mean personalized messages. But that’s not enough to unlock true personalization, the kind customers respond to consistency
Deliver More with SMS – Say Hello to OptiText
With two strategic acquisitions in 2022, Optimove added both mobile marketing channels and real-time personalization to create the first Customer-Led Marketing Platform. Optimove is kicking off 2023 with the addition of SMS, a crucial channel for all marketers, and delivering on our commitment to an all-in-one platform.
Importance of Omnichannel Marketing: Why You Should Be Doing It – and Who’s Nailing It
Reaching your audience where you find them - desktop or mobile - with valuable messaging and content is critical to keeping your relevance as a brand in 2023
How Location Technologies Revolutionize Customer Engagement
Staying one step ahead of the competition, optimizing customer experience and building loyalty to power growth means constantly looking for new ways to reach consumers with personalized, valuable content. The Power of location technologies in achieving that goal is present and undeniable, so we decided to dive a little deeper
5 New Year's Resolutions for Exceptional CRM Marketing
If you want to build better customer relationships and increase customer lifetime value, make these resolutions a priority in 2024
Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions
As we ring in 2024, smart marketers know it’s already time to get a jump on next year’s trends.
All About Connect: Optimove’s User Conference, March 20-21, 2024, in London
Optimove Connect 2024, here’s a chance to be face-to-face with global brands and the top leaders in CRM marketing. Discover strategies that start with the customer and optimize lifetime value.
The Position-less Marketer Introduced by Pini Yakuel at Optimove Connect
Today’s dexterous position-less marketer is superpowered to drive companies to outpace competition, engage audiences more effectively and improve business outcomes
It's ‘Get to Know Your Customers Day’ – Don't Alienate Your Best Customers
Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first
Experts Share Insights on GenAI in Marketing
How tapping into the power of generative AI enables marketers to expand skillsets, drive efficiency, and reduce costs at scale
Sisal’s Evolution from ‘Classic’ to ‘Streaming’ Marketing Campaign Orchestration to Create Epic Customer Experiences
This blog highlights the presentation by Francesco Lietti, Sisal’s Online Innovation & Consumer Data Director, at Optimove Connect 2024
Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
Report is a harbinger of consumer shopping intention for the 2024 holiday shopping season
Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024
The results position Optimove with the third highest score in the Current Offering category among all 12 vendors evaluated.
Does Your Marketing Crash? Here's What You Can Do About It
"Anything that can go wrong will go wrong", they say. And if you are still mapping your journeys manually and enforcing them automatically – they will break and crossfire. Luckily, there's a solution (yeah, it's Optimove)
Beyond the Single Channel: Why Multichannel Marketing Pays
Learn about the power of diversifying channels and leveraging customer data and machine learning for outperforming campaigns
Overcoming the One-Time Customer Challenge
Learn how industry leaders turned one-time customers into loyal repeat buyers with creative and actionable Customer-Led Marketing strategies
Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights
“Get to Know Your Customers Day” emphasizes the importance of understanding customers, putting them in the driver’s seat, and letting them lead their own journeys
Save the Date: March 19-20, 2025, for Optimove Connect 2025: The Premier CRM Marketing User Conference in London
Join leading CRM marketing experts from global brands to share strategies that drive customer loyalty for life. 2025 will be bigger and better than ever!
Meet Optimove at G2E Las Vegas 2024: Discover the Future of Player Engagement
Join us at Booth #2630 from October 8-10 for our signature CRM Lightning Talks. Don’t miss out on actionable insights across several key areas delivered by Optimove experts!
How One Retailer Is Building Lifelong Loyalty Among New Puppy Owners
How Blain’s Farm & Fleet creates trust and loyalty through customer-led marketing
5 Tips to Combat Holiday Season Marketing Fatigue
Here are five essential guidelines to help brands retain customer loyalty
Holiday Marketing Trends: Email Personalization Up 227% Over Last Year
Discover how tailored messaging transforms consumer engagement throughout the 2024 holiday rush
Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs
Optimove also continues as a leader in Journey Orchestration in the 2024 Critical Capabilities for Multichannel Marketing Hubs Report. Reports confirm Optimove’s commitment to equip marketers with the tools they need for the future - today
The 2025 Heptagon Awards: Submit Your Nomination
Don’t miss this opportunity to gain recognition for pushing the boundaries of CRM marketing! Submit your nomination between October 30 and January 30
Be Empowered: Elect to Be a Position-less Marketer
The decisions we make today will impact our lives in the years to come. Marketers are electing to become Position-less, and you could too!
New Optimove Insights Report: Black Friday Drives 370% Increase in Customer Acquisition Over Non-Holiday Periods
Analyzing over two million e-commerce transactions, this report’s findings provide valuable insights that brands can apply to maximize customer acquisition and engagement during high-traffic sales events
Forrester Cites Optimove's Effectiveness in Building Audiences/Automating Outbound Marketing Campaigns
Optimove Recognized for Digital-First Marketers in the Forrester Wave™ for Cross-Channel Marketing Hubs, Q4 2024
Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures - Looking to 2035 and Beyond
Join us for a transformative keynote on facing the future with renowned futurist Nikolas Badminton
7 Reasons to Be Thankful for New Technologies Empowering Position-less Marketers
This Thanksgiving, marketers can celebrate the freedom to break boundaries, unlock creativity, and drive results like never before – all driven by the latest tech
Mastering Post-Purchase Journeys
Success requires a balance of strategy, data, and phased execution. Here's what it's all about
Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove
Learn how Black Friday and the NFL game create an unprecedented opportunity for retailers and sports betting sites to drive engagement and maximize revenue
Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration
Everything you need to know about how AI-orchestrated gamification is transforming iGaming and sports betting engagement
10 Tips for Creating Customer Loyalty with Holiday Shoppers
Learn how to transform holiday sales into lifelong customer loyalty
9 Keys to Success for LATAM iGaming Operators
Leveraging data-driven insights is key to drive success for LATAM’s iGaming and sports betting operators
Why Marketing Retention is Key to Acquisition
Retention marketing is a blueprint for acquisition marketing and key to optimizing customer lifetime value (CLTV)
7 Strategies to Maximize Boxing Day Sales
Seven strategies to make this Boxing Day a game-changer for retailers
Optimove Integrates Viber as a Marketing Channel Through Partnership with MMDSmart
Integration unlocks powerful new opportunities for brands to connect with global audiences
Get to Know Your Customer's Day: Building Meaningful Connections Through Data and Insight
Celebrate this special day by strengthening customer connections with personalization and data-driven insights
Insights from the iGX Report: How Gamification and AI Are Shaping the Future of iGaming
Discover how the gamification and Generative AI trends are shaping the iGaming industry
Lewis Pugh to Inspire Marketers to Achieve Their Impossible at Optimove Connect 2025
Join us in London on March 19-20, 2025, for an inspiring keynote on achieving the extraordinary with renowned endurance swimmer and ocean advocate Lewis Pugh
The Future of Marketing: A Conversation with Futurist Nikolas Badminton
Discover how groundbreaking machine learning, spatial computing, and adaptability are shaping the next era of marketing in this insightful question-and-answer
Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement
Positionless Marketing breaks down silos, eliminates bottlenecks, and empowers marketers to execute campaigns faster and more independently. Join us in London, 19-20 March
Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing
Exclusive insights and best practices from Kindred, MyHeritage, Tesco, BetMGM, and ComeOn Group
10 Chances for Marketing Pros to Up Their CRM Marketing Power at Optimove Connect
Get expert advice and tips in these ten powerful CRM marketing sessions
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization
What an incredible first day at Optimove Connect 2025! Here’s a quick recap of the key sessions from Day 1
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning
7 CRM Capabilities For Personalization at Scale
Discover how to deliver true personalization at scale with these seven must-have capabilities (and four questions to ask when choosing a CRM platform)
Get to Know Your Customers Day: How to Build Stronger Connections in Uncertain Economic Times
When facing unpredictability, brands that deeply understand their customers — and act on that knowledge in real time — are the ones that stand out, build trust, and drive long-term loyalty
Optimove's Original Multichannel Orchestration and Decisioning Engine is now Branded Optimove Orchestrate
Orchestrate is the only marketing solution that provides a comprehensive, Single Marketing View for campaign management
Rewind Optimove Connect 2025: Catapult into Positionless Marketing
Optimove Connect 2025 was more than a conference—it was an orientation on the future of marketing: Positionless—and now you can watch all the presentations on our YouTube channel!
How Canva Allows Marketers to be Positionless
From design to copy to video editing, Canva traditional features and the AI-powered ones give marketers freedom to work independently, faster, and more creatively
Introducing Optimove Engage: Ending “Content Chaos” Caused by GenAI
As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks
The Rise of “Content Chaos” and How Marketers Can Take Back Control
GenAI made content infinite. Legacy processes made it unmanageable. The result: fractured journeys, message fatigue, and revenue left on the table
What We Talk About When We Talk About Gamification: Kalev Kärpuk's Vision at Optimove Connect 2025
"It's much more than a buzzword, it's a strategic, zero-cost retention model that uses game design principles to encourage and build long-time loyalty," - Kalev Kärpuk, Director of Gamification Offering at Optimove
Decoded: Why the Most Effective Marketers Are Becoming Positionless
Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded
Zero-Party Data: Why Gamification Could Be the Power Tool to Capture Marketing Gold
Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty
Winning Summer 2025 Shoppers Amid Economic Uncertainty: What Marketers Need to Know
Optimove’s 2025 Consumer Summer Shopping Survey reveals shoppers very concerned about tariffs, and worried about inflation
Why Marketers Get Paralyzed During Uncertainty
Insights from Google’s Neil Hoyne and Optimove’s Pini Yakuel on Decoded: How to Market Through Uncertainty
Stardust Casino Increases Unique Monthly Players by Over 3x With Optimove
Discover how Stardust Casino used Optimove to grow monthly players via segmentation, personalization, and journey orchestration
Decoded… An Inside Listen: How AI Is Rewriting the Rules of Modern Marketing
Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing
Caesars Reduced Campaign Execution from 5 Days to 5 Minutes
Asadul Shah, VP, Online Casino Promotion Strategy at Caesar’s Online Casino, gives and inside look into Caesars’ journey to smarter, faster, and more personalized iGaming marketing with Optimove’s Positionless Marketing
New Optimove Insights Report Reveals 77% of NFL Bettors Plan to Wager in 2025/26 Season
The NFL season is just around the corner and Optimove has released data to inform operators with players before the season kick-off
Forrester Opportunity Snapshot, Commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Only 18% of Marketers Consider Themselves AI Leaders, yet more than three quarters expect it to optimize marketing outcomes
SBC Summit Lisbon 2025: Experience Optimove's Positionless Marketing Platform and Discover How to Do Anything and Be Everything
From September 16 to 18, 2025, visit Stand A555 to explore the latest in AI marketing tools, live gamification, expert panels, high-impact networking, and exciting side events throughout the week
AI Is Enabling Retail Marketing Campaigns to Run with 27% Fewer Team Members. What Does It Mean for the Industry?
From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing
Forrester Opportunity Snapshot, Commissioned by Optimove, Presents the Number: 70%
Report reveals 70% of marketers see team collaboration as the biggest obstacle to going agile. Here’s how Positionless Marketing fixes it
Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity
G2E 2025 Las Vegas: Learn How to Do Anything and Be Everything with Optimove’s Positionless Marketing Platform
Between October 7–9, see Optimove’s Positionless Marketing platform in action at Booth #2630 and explore Adact, our integrated no-code gamification solution, at Booth #2833. Start the week with our invite-only sweeps breakfast on October 7