Resources

Consumers are already turning to AI for discovery and recommendations; the next opportunity for retailers is to make those experiences more useful, trusted, and personal.

Four operating principles behind Entain's shift from a fragmented, acquisition-built CRM stack to a centralized, AI-powered decisioning engine across its global betting and gaming brands

Family-focused gifts, Black Friday-driven timing, preference for familiar brands, and rising AI use will shape the 2026 holiday season

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels

What bettors said they would do, what 136 million wagers show they did, and what it means for sportsbooks planning the 2026/27 season

By focusing on a single, simple promise, MyHeritage built a personalized engagement series that drove a 13% to 46% increase in feature activity for millions of users

Three organizational moves that took Sisal's online gaming business from siloed, product-led marketing to a single view of the player, built on Optimove

When Microsoft began blocking its campaigns, Tesco Bank worked with Optimove to diagnose the cause, rebuild its sender reputation, and turn deliverability into a permanent discipline

Using first-party player data through the Optimove and Meta integration, Scientific Games helped five state lotteries reach more players at a lower cost

Five principles that turned a fragmented global marketing operation into one that keeps evolving