Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Discover how Positionless thinking saved us thousands in Snowflake costs

Discover how Embedded Messaging lets brands deliver personalized, in-the-moment experiences directly within their website and app

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Optimove builds a thriving, people-first culture that drives team engagement, business results, earning the company prestigious global recognition(!)

The May 2025 report analyzes data from over 6.2 million players across Europe, including the UK, to benchmark player behavior and performance trends in online gambling. Here’s a snapshot of the full report

Insights from Google’s Neil Hoyne and Optimove’s Pini Yakuel on Decoded: How to Market Through Uncertainty

Apple just changed the game: RCS on iOS 18 is the messaging upgrade marketers didn’t know they were waiting for

“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove

NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years

Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty