NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years

Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty

Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded

The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report

“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)

"It's much more than a buzzword, it's a strategic, zero-cost retention model that uses game design principles to encourage and build long-time loyalty," - Kalev Kärpuk, Director of Gamification Offering at Optimove

Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle

As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks

Positionless Marketing has evolved from an idea to a movement to a global trend

Emerging iGaming or Sports Betting Operator? Grow faster with the #1 Player Engagement Platform and expert guidance built for success

Orchestrate is the only marketing solution that provides a comprehensive, Single Marketing View for campaign management