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Optimove Blog

Data, Marketing and the Universe



Introducing Optimove’s Streams: Measure the Joint Performance of Multiple Campaigns

Posted by on 14 January 2019

Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals

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Optimove Connect 2018: The Recap

Posted by on 20 December 2018

Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference

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Optimove Announces New COO to Strengthen the Company’s Engineering Services

Posted by on 19 July 2018

Yarden Malka will play a key role in growing Optimove's technology DNA, reshaping its organizational structure and ensuring it will keep providing clients and prospects with the most advanced product. We sat with Yarden for a short introduction interview

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Optimove Celebrates a Year of PostFunnel

Posted by on 21 June 2018

As PostFunnel is already a year old, Optimove is stepping out of the vagueness to acknowledge its mint-condition publishers' hat. This is a bigger step towards one of our main values - a commitment to content

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Optimove Enters Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs

Posted by on 17 May 2018

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s second inclusion in a Gartner's report

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Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business

Posted by on 10 May 2018

DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox

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Optimove’s Mobile Messaging Fosters Relationship Marketing Aptitude

Posted by on 29 March 2018

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

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Optimove 2017 Year in Review

Posted by on 1 February 2018

It was a year of massive growth for us at Optimove: we expanded our clientele, developed our technological expertise and product offerings, and strengthened our team and company voice

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Recap: Optimove Connect 2017 Workshops

Posted by on 7 December 2017

Our talented employees got our event attendees set with a special treat: 6 professional workshops on hands-on topics that vary from content to data, from optimization to organizational structure. You can enjoy them here

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Optimove Named Again in Deloitte’s Technology Fast 500 EMEA

Posted by on 4 December 2017

It’s Optimove’s second inclusion in the esteemed list, after experiencing more than a 400% growth rate between 2013 and 2016

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Recap: Optimove Connect 2017

Posted by on 30 November 2017

Our third annual relationship marketing conference was our best one yet. This year, we focused on the connection between art and science in the marketing industry, and gave our clients various ideas and solutions for stronger ongoing communication with their customers. Optimove's Chief Marketing Officer shares how it all looked from behind the scenes

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Introducing Optimove 6.0: Bringing Customer Retention AI to Acquisition Marketing

Posted by on 2 November 2017

With the help of Optimove 6.0 - CRM that covers the full customer lifecycle stage from the first website visit, conversion rates are expected to increase by 25%

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