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OptiLive allows sportsbooks to enhance in-play (live) sports betting through real-time, personalized messaging during live sporting events

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How leading brands drive engagement, conversions, and loyalty through data-led email marketing

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Optimove Insights show that up to 60% of monthly customers do not make a second purchase. Retailers' best chance of getting one-time customers to make a second purchase is within the first month

Integration unlocks powerful new opportunities for brands to connect with global audiences

AI-driven marketing includes the new “Position-less” marketer, who is empowered to achieve unprecedented levels of efficiency, execution, and personalization

Achieve greater efficiency, innovation, and customer connection in the New Year with these four marketing New Year’s resolutions