Insights from Google’s Neil Hoyne and Optimove’s Pini Yakuel on Decoded: How to Market Through Uncertainty

Apple just changed the game: RCS on iOS 18 is the messaging upgrade marketers didn’t know they were waiting for

“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove

NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years

Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty

Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded

The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report

“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)

"It's much more than a buzzword, it's a strategic, zero-cost retention model that uses game design principles to encourage and build long-time loyalty," - Kalev Kärpuk, Director of Gamification Offering at Optimove

Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle

As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks