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Gartner 2019 Magic Quadrant for Multichannel Marketing Hubs ranks Optimove high for "ability to execute." Get the full report.

Optimove Blog

Data, Marketing and the Universe



How Optimove Beat GDPR (Again): What Happens When You Put Data into Good Use

Posted by on 13 June 2019

By using Optimove, companies decreased the likelihood of their customers asking for their data to be forgotten, 10-fold! Our VP Marketing explicates

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Optimove’s Take on the 2019 Magic Quadrant for Multichannel Marketing Hubs

Posted by on 6 June 2019

This is Optimove’s third inclusion in a Gartner’s Magic Quadrant. Our VP Marketing clarifies the results, how they're derived from our past, and more importantly, how they point towards our future

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Test Yourself: Welcome to Your Career-Defining Moment with Optimove’s Professional Certification

Posted by on 30 May 2019

We’re excited to announce the launch of our new Optimove Professional Certification, designed to give your organization a competitive edge, while also helping you stand out from the crowd. Optimove’s Chief Customer Officer shares more

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Introducing Optimove’s Email Agency to Render A Seamless Execution

Posted by on 23 May 2019

The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side

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Launching the PostFunnel Forums: Putting CRM Thought-Leadership on a Pedestal

Posted by on 14 March 2019

In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there

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Optimove 2018 Year in Review

Posted by on 28 February 2019

Our tenth year is over. We're now bigger, stronger and more aligned on our challenges and obstacles ahead with one motto in mind: To keep providing what's needed to make your marketing team a winning one

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“There’s a Great Internal Flexibility to Empower Every Employee”

Posted by on 20 January 2019

What it is like to work in a cool, supportive and innovative company? An inspiring interview with our own VP HR, Shirly Evrany

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Introducing Optimove’s Streams: Measure the Joint Performance of Multiple Campaigns

Posted by on 14 January 2019

Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals

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Optimove Connect 2018: The Recap

Posted by on 20 December 2018

Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference

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Optimove Announces New COO to Strengthen the Company’s Engineering Services

Posted by on 19 July 2018

Yarden Malka will play a key role in growing Optimove's technology DNA, reshaping its organizational structure and ensuring it will keep providing clients and prospects with the most advanced product. We sat with Yarden for a short introduction interview

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Optimove Celebrates a Year of PostFunnel

Posted by on 21 June 2018

As PostFunnel is already a year old, Optimove is stepping out of the vagueness to acknowledge its mint-condition publishers' hat. This is a bigger step towards one of our main values - a commitment to content

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Optimove Enters Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs

Posted by on 17 May 2018

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s second inclusion in a Gartner's report

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