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Kalev Kärpuk

Kalev Kärpuk is a leading expert in gamification marketing and the founder of Adact, an Optimove company. Adact is a no-code platform that enables brands to launch gamified marketing campaigns in under 30 minutes. Since founding Adact in 2019, Kalev has worked with major global brands—including Volkswagen, Verizon, Twitch, and Caesars Casino—to elevate customer engagement through interactive experiences.

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Creating a Winning Strategy: How Gamification Drives Player Engagement

Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth