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OptiGenie AI

Predict, personalize, and optimize with AI built for you

Platform

Build and optimize multichannel journeys with AI decisioning

Create and deliver personalized, multichannel campaigns at scale

Serve dynamic content across your site and app

Launch interactive games and experiences to boost loyalty

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AI and the Retail Marketer’s Future

How AI transforms strategy and processes, driving the adoption of Positionless Marketing

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Industries

Retail & eCommerce Online Trading iGaming Social Games & Apps Financial Services Travel & Hospitality

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Pulse: iGaming’s Benchmark Power Tool

iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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Developer Hub

Use our APIs, SDKs, and documentation to build seamless customer journeys

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Insights to implement and perfect Positionless Marketing

Learn from brands' Positionless Marketing success and growth

Master the foundations of Positionless Marketing

Explore Positionless Marketing with eBooks, research & videos

Your Success

Kalev Kärpuk

Kalev Kärpuk

Kalev Kärpuk

Kalev Kärpuk is a leading expert in gamification marketing and the founder of Adact, an Optimove company. Adact is a no-code platform that enables brands to launch gamified marketing campaigns in under 30 minutes.

Since founding Adact in 2019, Kalev has worked with major global brands—including Volkswagen, Verizon, Twitch, and Caesars Casino—to elevate customer engagement through interactive experiences.

1 posts found by Kalev Kärpuk

Creating a Winning Strategy: How Gamification Drives Player Engagement

Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth