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Be Positionless wherever you work
Run Optimove from outside the platform. Build audiences, create campaigns, and analyze your marketing programs—directly from Claude, ChatGPT, or any connected AI tool
From Claude to ChatGPT to any connected AI tool, the Optimove MCP lets you analyze data, build audiences, create campaigns, and more—without ever leaving where you work
Unified customer data, accessible in any AI tool
Ask Claude or ChatGPT for customers who match any behavior, score, or value tier—drawn from Optimove's unified customer data
Describe the audience you need. The MCP returns it as a Target Group inside Optimove, set to activate across any channel.
Combine your AI tool's reasoning with Optimove's predictive scores—churn risk, CLV, next-best-action—to find what neither sees alone.
Take Optimove's Creative Power with you
Campaigns, promotions, journeys, and more—built conversationally
Receive ready-to-send templates inside Optimove
Describe your message to the AI tool you use and have the email, SMS, or push template land inside Optimove, ready to launch from the platform.
Spin up promotions in conversation
Create promotion tiers, adjust budgets, and set activation windows in any AI tool. The promotion goes live inside Optimove.
Build journeys from your AI surface
Outline the customer journey in your AI tool. The Optimove MCP builds it into a working stream you can refine inside the platform.
Optimize from any AI surface
Optimove analytics, in the tools you report in
Analyze campaigns, journeys, and complete marketing plans
Ask your AI tool how a campaign, journey, or full marketing program is performing. The Optimove MCP returns the metrics that matter.
Build custom dashboards conversationally
Spin up custom dashboards in your AI tool combining Optimove data with web analytics, your BI stack, or any other source.
Update your reports natively
Pull Optimove metrics into the Excel tabs and PowerPoint decks your team already reports in—via Claude's native file access.
Build and optimize multichannel journeys with AI decisioning
Create and deliver personalized, multichannel campaigns at scale
Serve dynamic content and recommendations across your site and app
Launch interactive games and experiences to boost loyalty
Predict, personalize, and optimize with AI built for you
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Learn more, be more with Optimove
Check out our resources
No. The Optimove MCP is available through the connections offering inside each supported AI tool—for example, Claude Connectors—so any marketer can use it without writing code or touching an API.
The Optimove MCP works across the marketing workflow. A few examples:
• Update Optimove Promotions conversationally—create tiers, adjust budgets, and manage activation windows from any AI tool
• Pull campaign performance and incrementality results into Excel or PowerPoint reports natively
• Update individual customer attributes—VIP status, exclusion flags, watchlists, bonus percentages—directly from your AI tool
• Create or refresh email, SMS, and push templates with a brief in any connected AI tool
• Build entirely custom loyalty front-ends—designed, configured, and launched conversationally from Claude
Yes. Optimove AI is the most comprehensive AI suite for marketers, built around three pillars: Optimove Native AI inside the platform, the Optimove MCP outside the platform in the AI tools marketers already use, and Optimove Custom Apps on top of the platform. The Optimove MCP is the second pillar—how Optimove reaches the marketer working in Claude, ChatGPT, and beyond.
What Optimove products can be accessed via the Optimove MCP?
The Optimove MCP gives connected AI tools access to the full Optimove Positionless Marketing Platform—Optimove Orchestrate, Optimove Engage, Optimove Personalize, Optimove Gamify, and Optimove AI—so Data Power, Creative Power, and Optimization Power follow you wherever you work.
Every governance layer Optimove enforces for UI-driven activity applies identically to MCP-driven activity from any external AI tool:
• Frequency caps
• Multichannel preference centers
• Control groups and holdouts
• Campaign priority
• Agentic permissions
• Brand-safety reviews
Yes. Connected tools can filter audiences using any of Optimove's customer attributes—such as churn risk scores, predicted customer lifetime value (CLV), and behavioral attributes—and combine them with your own ML model results.
Which AI tools does the Optimove MCP support?
The Optimove MCP currently supports Claude and ChatGPT. Any AI tool that can authenticate with Optimove's API and make REST calls—including Microsoft Copilot, Gemini, Slack, and custom in-house systems—can perform similar use cases via the Optimove API.
How does my team integrate the Optimove MCP?
Connection patterns, authentication flows, and supported use cases are published at developer.optimove.com. From there, marketing and engineering teams can pick the integration that fits their stack.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
